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BetinIreland: The #1 Affiliate Partner for Irish Players




So, you want to join the online casino world but you’re not sure where to start. You don’t know if a casino is legit and you’re not familiar with how to play the games on offer. In a nutshell, you’re looking for someone to show you the ropes on everything there is to know about the online casino world.

That can be arranged! In this post, we’ll be reviewing none other than the highly acclaimed affiliate site for Irish players – BetinIreland.

What is an Affiliate Website?

So, first things first. What is an Affiliate website? Well, BetinIreland is one of them. Its job is to conduct reviews and make thorough evaluations about online casino operators. The end goal? To help Irish players find trusted providers that guarantee an online gambling experience like no other. Are you with us so far? Great.

You can argue that BetinIreland is quite similar to other sites like Amazon and Whereas such sites promote accommodation, taxis, items for sale and so on, BetinIreland features trusted casinos once a partnership is established between providers. This is beneficial because it not only help casino operators drive revenues and high conversion rates, but it also extremely beneficial for Irish players who are looking for the right casino operator that works for them.

As explained previously, the job of an affiliate partner doesn’t involve designing or providing games.  Rather than providing casino games, the job involves writing reviews and promoting online casinos that Irish players can trust. Amongst others, this includes reviews about games like roulette, blackjack, poker and slots, casino reviews and even bonus reviews. In this way, you have the full package and you can make your own evaluations.

This doesn’t have to do with the online casino experience per se, but we want to be fully transparent with you. Each time a player signs up to an online casino listed on BetinIreland or any other affiliate platform for that matter, the team receives a small percentage in compensation.

In the next few sections, we’ll be passing on more information about Betinireland and the services offered on the website. Stay tuned!


A Trusted Affiliate Platform

Simply put, you have peace of mind with BetinIreland. As per the company’s mission, the team strives to give you the casino experience you sign up for and ultimately deserve. BetinIreland is here to help you find the best casinos, bonuses, games, prizes and more. More importantly, the company is working very hard to ensure that you can enjoy your favourite casino games and gamble in a safe and secure environment.

This can only be achieved by choosing to work with the right online casino providers and by also disclosing important information to players. In this regard, you can take comfort in the fact that all information listed on BetinIreland is correct and is continuously updated if need be.

At the end of the day, the aim of any affiliate website is to share all there is to know about the online gambling world. Players should be made aware of what distinguishes a good casino from a bad casino. Similarly, there should be something for everybody’s tastes and preferences. Whilst some players may know how to play online casino games like the back of their hand, the newbies may need more time to familiarise themselves with the rules, strategies and how to wager bets.

In this respect, BetinIreland ticks all the boxes. Over time, it has proven that it’s not just here to generate revenues. The whole team wants you to make the most every gaming session you participate in.

BetinIreland also stresses the importance of responsible gaming. Whilst the aim here is to have your fun, it’s essential that you do it responsibly. Should you wish to speak to a gambling councillor, BetinIreland has listed relevant websites that can help including

At the end of the day, BetinIreland is working towards one goal – to offer a safe space where Irish players can educate themselves about the Irish gambling scene.


Best Software Providers

Rest assured that BetinIreland isn’t playing games here. In fact, this affiliate only chooses to team up with online casino platforms that feature games from the very best software providers.

We’re talking gaming giants like NetEnt, Microgaming, Play ‘n GO, and many more. If we’re talking about live casino, you know you can never go wrong with providers like Evolution Gaming.

Together, these software providers bring something special to the table. All games all action-packed with great visuals, stunning animations, exclusives and compelling bonuses all of which contribute to a quality gaming experience.

And on that note, here are some of the top software providers featured on BetinIreland:

  • NetEnt
  • Microgaming
  • Evolution Gaming
  • Yggdrasil
  • Play ‘n Go
  • Blueprint Gaming
  • Playtech
  • Novomatic
  • Elk Studios
  • Playson


Your Guide to Your Favourite Online Casinos in Ireland

It’s now time for the moment you’ve all been waiting for. That’s right! We’re now going to unveil the top online casino providers available on BetinIreland. Make no mistake – BetinIreland has factored in all the key points that make or break a casino before teaming up with the providers we’ll be discussing.

Considering the fact that this affiliate site has maintained a great reputation amongst Irish players, we know exactly what the team takes into consideration.

As fellow casino experts, we understand why affiliate sites won’t just decide to collaborate with the first online casino they come across. Due to the fact that the gambling market is growing, affiliates need to be careful with whom they decide to team up with.

Although this rapid growth has contributed to huge revenues, more employment and an increased interest in the gambling world, one still needs to be aware of any blacklisted casinos that find their way on the web. Whilst gaming bodies are trying their best to monitor the situation closely, some dodgy ones still slip through the cracks.

That’s why BetinIreland makes wise decisions when it comes to choosing online casinos for their esteemed players. Here are some clear indicators that show that you can trust a provider:

  • Valid Licensing – Malta Gaming Authority, Kahnawake Gambling Commission, Curacao Egaming, or the UK Gambling Commission.
  • Game Variety & New Releases – Slots, Blackjack, Poker, Roulette, Live Casino
  • Wide Selection of Free Demos and Real Money Games
  • Bonuses and Promotions
  • High Return to Player Percentages (RTP %)
  • Bonuses and Promotions
  • Decent Wagering Requirements set on winnings
  • Fair Terms and Conditions
  • Compelling Features
  • A Plethora of Banking Methods
  • Swift Payouts
  • 100% Mobile-Friendly
  • Excellent 24/7 Customer Support

And on that note, here are the top 10 online casino providers that you can find at BetinIreland:

  1. Casumo
  2. Genesis Casino
  3. LeoVegas Casino
  4. Pink Casino
  5. Coral Casino
  6. Party Casino
  7. Dunder Casino
  8. 777 Casino
  9. 888 Casino
  10. Omni Casino


A Hub For the Greatest Online Casino Games & Sports Betting Events

Alongside teaming up with the best online casino platforms in Ireland, BetinIreland touches on some of the thrilling games you can play on these websites.

For starters, the team at BetinIreland has compiled several reviews on most casino classics. These include the likes of online roulette, online blackjack, online baccarat online poker and of course online slot machines.

Especially if you’re a beginner, these reviews may come in handy. Not only are you given a complete overview of what you should expect in the games you want to play, but you’re also given the full low-down on the rules, the bet types and the basics. In this way, you don’t have to worry about not being familiar with the online casino world. BetinIreland makes things 10 times easier for you!

Not into online casino? No problem! BetinIreland also has something special for those of you who enjoy their fair share of online sports betting. As we’ve seen with the online casino world, BetinIreland has made it a point to include reviews on the best sports betting sites, the best betting odds, and the types of match bets you can place.

In this way, all users who visit BetinIreland can enjoy the best of both worlds!


Bonuses, Promotions and More

Of course, the BetinIreland team stays in the loop to ensure that customers don’t miss out on the best bonus deals.

This one’s a no brainer. As mentioned previously, BetinIreland takes not of the bonus and promotional deals available at all online casinos they team up with. As you know, bonuses make your online casino experience more thrilling.

From the moment you sign up to a platform, you can instantly claim your welcome bonus package consisting of free spins, a cash prize or if you’re lucky both! And that’s not all! Existing players can also claim timed-promotions including the following: reload bonuses, no deposit bonuses, high roller bonuses, free spins bonuses and others. (T&Cs Apply)

We’re not done yet! BetinIreland will also outline if a casino partner offers a VIP program. Of course, the prizes are bigger more lucrative in this regard. In fact, you can gain access to exclusive casino tournaments, take advantage of faster withdrawals, win bigger cash prizes and free spins, and you can also claim free flight tickets to a destination of your choice! How cool is that!?

You’ll find all bonus information listed on every casino review published on BetinIreland. On top of that, the team has also included relevant details pertaining to the Terms and Conditions of the casino site in question. It’s very important that you take the time to read this portion of the review, to make sure that you’re aware of wagering requirements tied to your funds, select days in which you can use your bonuses and the max and min deposits.


BetinIreland is Upping its Game in 2021

Needless to say, BetinIreland isn’t messing around. Time and time again, it has proven to be the #1 affiliate site for Irish players and operators who are looking to gain more player conversions.  All in all, BetinIreland has all the secret ingredients that guarantee a brilliant online casino experience every single time. Above everything else, it’s got that extra something that makes it stand out from the crowd.

That said, BetinIreland is always looking for ways in which it can attract more players to the platform and ultimately guarantee a better user experience. In this respect, BetinIreland will be undergoing a huge makeover throughout the next few months.

Although it already serves its purpose well, there’s nothing wrong with spicing things up a little right? Watch this space for latest updates on BetinIreland.

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Does the iGaming industry struggle with integrity when it comes to reviews?




In this day and age building a successful iGaming affiliate site requires so much more than just an attractive homepage and a list of decent welcome offers that match your niche. 

So fierce is the competition within the industry, it’s evident that there’s no room for complacency. The bare minimum isn’t enough to get a site by anymore, especially if they want to rank amongst the top sites for their all-important high-value money making search terms.

Nowadays, in order to realistically compete, affiliates should be building customer confidence via trust signals such as in-depth, well-researched slot reviews and ratings. 

If you were to search Google for your favourite online slot game right now, we guarantee you’d quickly stumble across some of the most reputable iGaming affiliates on page one of your search. These sites have put the time and effort into writing high-quality content.

That being said, the reality is that only a small fraction of reviews that appear at the top of Google are actually original and completely accurate. According to the experts at Slot Gods, one of the leading sources of independent bias free online slot reviews, the industry has a genuine problem with integrity, here’s what they have to say on the matter.


The unfortunate truth behind online slot reviews

Writing informative reviews is a fantastic way to show your end user that you not only know what you’re talking about, but that you’re just as passionate about the subject matter as they are. Ultimately it goes a long way towards boosting your conversion rate and creating repeat visitors who will no doubt return to your site seeking new offers and quality content.

At this point, it’s pretty common knowledge amongst everyone working within the iGaming industry that content is king… However, there are affiliates out there that just view content as a means to an end to rank, rather than to actually give their users a meaningful experience. 

The end goal for some affiliates is to quickly bloat their site with content, so what do they do? They hire a freelance content writer to knock out a handful of reviews for them. 

We have absolutely no qualms with affiliates relying on freelancers to produce content, they’re arguably the backbone of this industry, especially considering site owners have so many day-to-day tasks to contend with already that keep them busy throughout the day.

The issue at hand is that many of these affiliates are hiring budget freelancers from sites such as Fiverr that have absolutely no industry expertise, as a result these content writers are finding themselves on other affiliate sites practically re-writing their reviews with little effort.

This leads to unoriginal copy and paste reviews that offer nothing substantial when compared to other sites. Even more worrying is that this practice can often cause an adverse chain reaction… One affiliate will copy another affiliate and so on, each picking up the same mistakes.

If the original slot review featured an incorrect figure such as the wrong RTP percentage (which happens very often ) then all of the reviews that followed will also feature the wrong percentage.

This leads to confusion for practically everyone, even worse, players might deposit money at a casino to play that specific game under the assumption that it has a better chance to pay out.

Affiliates need to take more responsibility when it comes to filling their site with review content, it’s understandable that financial constraints would mean that inexperienced content writers write the reviews, but if this is the case the site owner should still be checking the key facts and figures related to each and every slot that goes on their site. Blind faith gets you nowhere.


The bigger problem – Honesty

Frustratingly, the issues don’t end there. There are actually plenty of genuinely well-written reviews out there that do read well and contain factual and correct information relating to the game… The problem though? They’re not at all impartial.

Realistically, we’re all in the same boat. We want to make as much money as possible from our endeavours and enjoy the flexible lifestyle that comes with creating a site that can generate a passive income over a sustained period of time. Should that come at the cost of your integrity?

There are plenty of online slot games out there that just aren’t very good, it’s the same as any industry, not all products are top quality, award winning creations. So why are we seeing so many online affiliate sites praise every single slot as if they’re the best thing since sliced bread?

We believe in honesty when it comes to slot reviews. Yes, someone might read your review and be deterred from hitting play, but is it not better to send a user back a page in search of a slot that is right for them as opposed to getting them to deposit and play a game they didn’t enjoy based on your false recommendation? 

Visitors to your site aren’t stupid, they know that if you’re willing to speak honestly and frankly about a slot, even if it’s not very good, then they can trust your judgement elsewhere. Don’t be that site that oversells, it does a disservice to yourself and will lead to unhappy players.


What makes a good, honest and readable slot review?

According to the team at Slot Gods, the very first thing any content writer should do before they even begin typing the first word of their review is actually visit the developer’s website, load up the demo version of the game and spend a considerable amount of time playing it.

It sounds simple, but it’s clear that so many reviews are based off another affiliate’s page and not an actual well-informed review that was written off the back of a playthrough. Play the game, and make sure you take a good look at the developer’s game sheet that goes with it.

It’s also worth cross referencing all of the key information such as minimum bet, maximum bet, RTP percentage, maximum win potential and volatility… This is because operators don’t always follow standard slot specifications… Developers often create games with adjustable minimum and max bets and RTP percentages to accommodate a specific operator.

Ultimately, from this point on it’s down to you and your writers. Give players what they want, the hard, cold facts that accurately depict what an online slot is all about. 

Don’t just tell them it’s amazing, don’t just tell them that they could win tens of thousands of pounds playing it… Tell them what they actually need to know about the game! Describe how it looks, sounds and how engaging it is during base gameplay and during bonus features.

Players want in-depth, high-quality content that will leave a lasting impression, give it to them. 

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Paysafe’s Income Access Partners with The Pools for Launch of New Affiliate Programme



Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award

Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate programme in partnership with The Football Pools, the world’s oldest football gaming company and operator of The Pools sports-betting and casino website. The launch will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base and market presence.

Founded in 1923, The Football Pools launched The Pools in 2018 with the site since expanding into a formidable blend of pre-match and in-play betting, along with a catalogue of video slots, live casino offerings and virtual games. Licensed and regulated by the UK Gambling Commission, the brand offers fans another unique wagering experience through Footie5, a weekly free-to-play football prediction game featuring a £25,000 jackpot. All games are also available on The Pools mobile app.

Complementing this strong product offering, the launch of The Pools affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ informed, data-driven marketing strategies. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, The Pools will be equipped with the tools necessary to achieve long-term acquisition and retention success.

Affiliates promoting The Pools will benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns. In addition, affiliates will have access to a flexible compensation model with the chance to earn up to 35% revenue share. Further supporting promotion of the brand are a wide range of casino and sports-betting players promotions.

Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting, marketing assets, and dedicated support for our new affiliate programme.”

Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand. By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”

Contact The Pools for more information about the affiliate programme and its partnership with Income Access.

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards



Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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