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BetinIreland: The #1 Affiliate Partner for Irish Players




So, you want to join the online casino world but you’re not sure where to start. You don’t know if a casino is legit and you’re not familiar with how to play the games on offer. In a nutshell, you’re looking for someone to show you the ropes on everything there is to know about the online casino world.

That can be arranged! In this post, we’ll be reviewing none other than the highly acclaimed affiliate site for Irish players – BetinIreland.

What is an Affiliate Website?

So, first things first. What is an Affiliate website? Well, BetinIreland is one of them. Its job is to conduct reviews and make thorough evaluations about online casino operators. The end goal? To help Irish players find trusted providers that guarantee an online gambling experience like no other. Are you with us so far? Great.

You can argue that BetinIreland is quite similar to other sites like Amazon and Whereas such sites promote accommodation, taxis, items for sale and so on, BetinIreland features trusted casinos once a partnership is established between providers. This is beneficial because it not only help casino operators drive revenues and high conversion rates, but it also extremely beneficial for Irish players who are looking for the right casino operator that works for them.

As explained previously, the job of an affiliate partner doesn’t involve designing or providing games.  Rather than providing casino games, the job involves writing reviews and promoting online casinos that Irish players can trust. Amongst others, this includes reviews about games like roulette, blackjack, poker and slots, casino reviews and even bonus reviews. In this way, you have the full package and you can make your own evaluations.

This doesn’t have to do with the online casino experience per se, but we want to be fully transparent with you. Each time a player signs up to an online casino listed on BetinIreland or any other affiliate platform for that matter, the team receives a small percentage in compensation.

In the next few sections, we’ll be passing on more information about Betinireland and the services offered on the website. Stay tuned!


A Trusted Affiliate Platform

Simply put, you have peace of mind with BetinIreland. As per the company’s mission, the team strives to give you the casino experience you sign up for and ultimately deserve. BetinIreland is here to help you find the best casinos, bonuses, games, prizes and more. More importantly, the company is working very hard to ensure that you can enjoy your favourite casino games and gamble in a safe and secure environment.

This can only be achieved by choosing to work with the right online casino providers and by also disclosing important information to players. In this regard, you can take comfort in the fact that all information listed on BetinIreland is correct and is continuously updated if need be.

At the end of the day, the aim of any affiliate website is to share all there is to know about the online gambling world. Players should be made aware of what distinguishes a good casino from a bad casino. Similarly, there should be something for everybody’s tastes and preferences. Whilst some players may know how to play online casino games like the back of their hand, the newbies may need more time to familiarise themselves with the rules, strategies and how to wager bets.

In this respect, BetinIreland ticks all the boxes. Over time, it has proven that it’s not just here to generate revenues. The whole team wants you to make the most every gaming session you participate in.

BetinIreland also stresses the importance of responsible gaming. Whilst the aim here is to have your fun, it’s essential that you do it responsibly. Should you wish to speak to a gambling councillor, BetinIreland has listed relevant websites that can help including

At the end of the day, BetinIreland is working towards one goal – to offer a safe space where Irish players can educate themselves about the Irish gambling scene.


Best Software Providers

Rest assured that BetinIreland isn’t playing games here. In fact, this affiliate only chooses to team up with online casino platforms that feature games from the very best software providers.

We’re talking gaming giants like NetEnt, Microgaming, Play ‘n GO, and many more. If we’re talking about live casino, you know you can never go wrong with providers like Evolution Gaming.

Together, these software providers bring something special to the table. All games all action-packed with great visuals, stunning animations, exclusives and compelling bonuses all of which contribute to a quality gaming experience.

And on that note, here are some of the top software providers featured on BetinIreland:

  • NetEnt
  • Microgaming
  • Evolution Gaming
  • Yggdrasil
  • Play ‘n Go
  • Blueprint Gaming
  • Playtech
  • Novomatic
  • Elk Studios
  • Playson


Your Guide to Your Favourite Online Casinos in Ireland

It’s now time for the moment you’ve all been waiting for. That’s right! We’re now going to unveil the top online casino providers available on BetinIreland. Make no mistake – BetinIreland has factored in all the key points that make or break a casino before teaming up with the providers we’ll be discussing.

Considering the fact that this affiliate site has maintained a great reputation amongst Irish players, we know exactly what the team takes into consideration.

As fellow casino experts, we understand why affiliate sites won’t just decide to collaborate with the first online casino they come across. Due to the fact that the gambling market is growing, affiliates need to be careful with whom they decide to team up with.

Although this rapid growth has contributed to huge revenues, more employment and an increased interest in the gambling world, one still needs to be aware of any blacklisted casinos that find their way on the web. Whilst gaming bodies are trying their best to monitor the situation closely, some dodgy ones still slip through the cracks.

That’s why BetinIreland makes wise decisions when it comes to choosing online casinos for their esteemed players. Here are some clear indicators that show that you can trust a provider:

  • Valid Licensing – Malta Gaming Authority, Kahnawake Gambling Commission, Curacao Egaming, or the UK Gambling Commission.
  • Game Variety & New Releases – Slots, Blackjack, Poker, Roulette, Live Casino
  • Wide Selection of Free Demos and Real Money Games
  • Bonuses and Promotions
  • High Return to Player Percentages (RTP %)
  • Bonuses and Promotions
  • Decent Wagering Requirements set on winnings
  • Fair Terms and Conditions
  • Compelling Features
  • A Plethora of Banking Methods
  • Swift Payouts
  • 100% Mobile-Friendly
  • Excellent 24/7 Customer Support

And on that note, here are the top 10 online casino providers that you can find at BetinIreland:

  1. Casumo
  2. Genesis Casino
  3. LeoVegas Casino
  4. Pink Casino
  5. Coral Casino
  6. Party Casino
  7. Dunder Casino
  8. 777 Casino
  9. 888 Casino
  10. Omni Casino


A Hub For the Greatest Online Casino Games & Sports Betting Events

Alongside teaming up with the best online casino platforms in Ireland, BetinIreland touches on some of the thrilling games you can play on these websites.

For starters, the team at BetinIreland has compiled several reviews on most casino classics. These include the likes of online roulette, online blackjack, online baccarat online poker and of course online slot machines.

Especially if you’re a beginner, these reviews may come in handy. Not only are you given a complete overview of what you should expect in the games you want to play, but you’re also given the full low-down on the rules, the bet types and the basics. In this way, you don’t have to worry about not being familiar with the online casino world. BetinIreland makes things 10 times easier for you!

Not into online casino? No problem! BetinIreland also has something special for those of you who enjoy their fair share of online sports betting. As we’ve seen with the online casino world, BetinIreland has made it a point to include reviews on the best sports betting sites, the best betting odds, and the types of match bets you can place.

In this way, all users who visit BetinIreland can enjoy the best of both worlds!


Bonuses, Promotions and More

Of course, the BetinIreland team stays in the loop to ensure that customers don’t miss out on the best bonus deals.

This one’s a no brainer. As mentioned previously, BetinIreland takes not of the bonus and promotional deals available at all online casinos they team up with. As you know, bonuses make your online casino experience more thrilling.

From the moment you sign up to a platform, you can instantly claim your welcome bonus package consisting of free spins, a cash prize or if you’re lucky both! And that’s not all! Existing players can also claim timed-promotions including the following: reload bonuses, no deposit bonuses, high roller bonuses, free spins bonuses and others. (T&Cs Apply)

We’re not done yet! BetinIreland will also outline if a casino partner offers a VIP program. Of course, the prizes are bigger more lucrative in this regard. In fact, you can gain access to exclusive casino tournaments, take advantage of faster withdrawals, win bigger cash prizes and free spins, and you can also claim free flight tickets to a destination of your choice! How cool is that!?

You’ll find all bonus information listed on every casino review published on BetinIreland. On top of that, the team has also included relevant details pertaining to the Terms and Conditions of the casino site in question. It’s very important that you take the time to read this portion of the review, to make sure that you’re aware of wagering requirements tied to your funds, select days in which you can use your bonuses and the max and min deposits.


BetinIreland is Upping its Game in 2021

Needless to say, BetinIreland isn’t messing around. Time and time again, it has proven to be the #1 affiliate site for Irish players and operators who are looking to gain more player conversions.  All in all, BetinIreland has all the secret ingredients that guarantee a brilliant online casino experience every single time. Above everything else, it’s got that extra something that makes it stand out from the crowd.

That said, BetinIreland is always looking for ways in which it can attract more players to the platform and ultimately guarantee a better user experience. In this respect, BetinIreland will be undergoing a huge makeover throughout the next few months.

Although it already serves its purpose well, there’s nothing wrong with spicing things up a little right? Watch this space for latest updates on BetinIreland.

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1xBet to share vision for betting’s future at iGB Live!/iGB Affiliate Amsterdam



1xBet to share vision for betting's future at iGB Live!/iGB Affiliate Amsterdam


‘A glimpse into the future and a chance to see what the industry will be like tomorrow’ is how Alex Sommers, Director of Affiliate Marketing at 1xBet, described the opportunities that he believes will be available to visitors attending the forthcoming iGB Live!/iGB Affiliate Amsterdam which is taking place across 28 September – 1 October at the RAI, Amsterdam.

The leading online brand which is the Diamond Sponsor for the affiliate event series, believes the long gap between major in-person gaming events has made industry professionals hungry for knowledge and networking. He explained: “We are confident that brands will be looking to the future. There was a long pause between major exhibitions, and we’re all clearly gathering here for big plans. And given that such a variety of companies will be represented in one place, it seems that we will discuss all aspects of the betting industry in general. Starting from the work undertaken by brands during the conditions that were in place last year, and ending with the new challenges that will face us.”

Presenting a compelling and passionate case for in-person and the reasons why the industry will be out in force at the Amsterdam-based shows, he argued: “Of course technology allows you to arrange a call with partners on the other side of the world in just a couple of clicks, but we are convinced that live interaction is a much more enjoyable method of communication. We are all human beings who enjoy interacting, communicating and meeting at events such as exhibitions.

“Moreover, at large events, there is always a festive atmosphere and the whole scale of the industry is felt. These emotions cannot be conveyed in the same way via virtual meetings. We’ve made big plans and look forward to meeting old acquaintances.”

The focus is firmly on partnerships both existing and new. “Many meetings with current partners are planned plus we also expect to meet new faces – all the time discussing interesting proposals and ideas ‘ he stated.

“Exhibition days are challenging but incredibly interesting. Our staff get up early in the morning and return late at night. And in the meantime – dozens of meetings and negotiations are planned. Such events help to unite our team even more, we get to not only know our competitors better but also ourselves. Therefore, we look at iGB only in the most positive way. We look forward to our trip to Amsterdam and invite everyone to chat and discuss partnership opportunities with us. There are very specific areas in which we will act, but we like to keep our cards close to our chest – what we can divulge now though is that people will be pleasantly surprised as we share our vision of innovations that will be introduced in the field of betting!”

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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam



Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam


Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.

What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?

HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”

What do you think the major industry talking points/trends will be at show?

HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”

It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?

HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”

What’s unique about the services that you offer?

HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”

What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?

HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”

To run a successful online casino business how important is it to find the right partner?

HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”

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Affiliate Announcements

Rightlander partners with BetBull



Rightlander partners with BetBull


Supplier to help tier one operator improve affiliate compliance, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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