News
Power affiliate QiH Group appoints new COO and CMO to London HQ leadership team

David Murphy joins QiH, bringing 25+ years of experience from the likes of Gamesys and Gala Coral Group – and Andrew Lee moves internally from group operations director to the newly created post of COO
One of betting and gaming’s best-known power affiliate businesses, QiH Group, has announced the next steps in its ambitious, four-year growth plan: the business will welcome David Murphy as the company’s first-ever CMO and secondly, will promote Andrew Lee – who’s been with the company since its inception – to the newly created role of COO.
Both the new hire and the internal promotion are part of an ambitious growth strategy for QiH, a key part of which is bringing a C-suite layer of management to its London HQ to solidify its operational capabilities.
Murphy’s new responsibilities will be to head up double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities, driving revenue and profit across all marketing avenues.
Lee will use his decade of experience with QiH to take up the mantle of COO, overseeing all operational departments, overseeing revenue growth, managing systems and compliance strategy as well as the company’s partnerships.
Jamie Walters, QIH Group’s CEO, said that the rapid growth of the company has necessitated this next level of growth: “As the company saw a 75% increase in both revenue and profit in FY2023 and is on track for a repeat of that this year, it’s vital that we have this level of experience to lead the team alongside me. David’s knowledge of the betting and gaming sector and Andrew’s knowledge of QiH’s operational excellence as well as what our partners need will bring a wonderful combination to our existing team – and there’s more to come!”
Speaking about why he chose QIH, Murphy said: “QiH Group has been making major waves in the industry in the past few years, and seeing the growth and leadership made it a really attractive next step in my career. I can’t wait to bring my expertise in the iGaming sector to QiH, helping develop and motivate a fantastic marketing team to bring this power affiliate to its goal of becoming the UK’s most widely known affiliate in online betting and gaming.”
Lee said: “I look forward to using the experiences of the past decade at QiH to continue to drive operational excellence to deliver on our strategic growth plans. With our talented team and strong foundations, we’re well-positioned to continue building on our success.”
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
News
Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

-
Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
-
A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
-
A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape
-
iGB7 days ago
Royal Partners is touching down in London for this year’s most anticipated conference!
-
News6 days ago
North Star Network acquires BasketUSA.com and BasketEurope.com
-
News6 days ago
Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
-
Affiliate Announcements5 days ago
Affilka by SOFTSWISS Unveils Updates for Affiliates
-
Affiliate Announcements5 days ago
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector