News

BetinIreland: The #1 Affiliate Partner for Irish Players

Published

4 years ago

April 29, 2021

So, you want to join the online casino world but you’re not sure where to start. You don’t know if a casino is legit and you’re not familiar with how to play the games on offer. In a nutshell, you’re looking for someone to show you the ropes on everything there is to know about the online casino world.

That can be arranged! In this post, we’ll be reviewing none other than the highly acclaimed affiliate site for Irish players – BetinIreland.

What is an Affiliate Website?

So, first things first. What is an Affiliate website? Well, BetinIreland is one of them. Its job is to conduct reviews and make thorough evaluations about online casino operators. The end goal? To help Irish players find trusted providers that guarantee an online gambling experience like no other. Are you with us so far? Great.

You can argue that BetinIreland is quite similar to other sites like Amazon and Booking.com. Whereas such sites promote accommodation, taxis, items for sale and so on, BetinIreland features trusted casinos once a partnership is established between providers. This is beneficial because it not only help casino operators drive revenues and high conversion rates, but it also extremely beneficial for Irish players who are looking for the right casino operator that works for them.

As explained previously, the job of an affiliate partner doesn’t involve designing or providing games. Rather than providing casino games, the job involves writing reviews and promoting online casinos that Irish players can trust. Amongst others, this includes reviews about games like roulette, blackjack, poker and slots, casino reviews and even bonus reviews. In this way, you have the full package and you can make your own evaluations.

This doesn’t have to do with the online casino experience per se, but we want to be fully transparent with you. Each time a player signs up to an online casino listed on BetinIreland or any other affiliate platform for that matter, the team receives a small percentage in compensation.

In the next few sections, we’ll be passing on more information about Betinireland and the services offered on the website. Stay tuned!

A Trusted Affiliate Platform

Simply put, you have peace of mind with BetinIreland. As per the company’s mission, the team strives to give you the casino experience you sign up for and ultimately deserve. BetinIreland is here to help you find the best casinos, bonuses, games, prizes and more. More importantly, the company is working very hard to ensure that you can enjoy your favourite casino games and gamble in a safe and secure environment.

This can only be achieved by choosing to work with the right online casino providers and by also disclosing important information to players. In this regard, you can take comfort in the fact that all information listed on BetinIreland is correct and is continuously updated if need be.

At the end of the day, the aim of any affiliate website is to share all there is to know about the online gambling world. Players should be made aware of what distinguishes a good casino from a bad casino. Similarly, there should be something for everybody’s tastes and preferences. Whilst some players may know how to play online casino games like the back of their hand, the newbies may need more time to familiarise themselves with the rules, strategies and how to wager bets.

In this respect, BetinIreland ticks all the boxes. Over time, it has proven that it’s not just here to generate revenues. The whole team wants you to make the most every gaming session you participate in.

BetinIreland also stresses the importance of responsible gaming. Whilst the aim here is to have your fun, it’s essential that you do it responsibly. Should you wish to speak to a gambling councillor, BetinIreland has listed relevant websites that can help including www.begambleaware.org

At the end of the day, BetinIreland is working towards one goal – to offer a safe space where Irish players can educate themselves about the Irish gambling scene.

Best Software Providers

Rest assured that BetinIreland isn’t playing games here. In fact, this affiliate only chooses to team up with online casino platforms that feature games from the very best software providers.

We’re talking gaming giants like NetEnt, Microgaming, Play ‘n GO, and many more. If we’re talking about live casino, you know you can never go wrong with providers like Evolution Gaming.

Together, these software providers bring something special to the table. All games all action-packed with great visuals, stunning animations, exclusives and compelling bonuses all of which contribute to a quality gaming experience.

And on that note, here are some of the top software providers featured on BetinIreland:

NetEnt
Microgaming
Evolution Gaming
Yggdrasil
Play ‘n Go
Blueprint Gaming
Playtech
Novomatic
Elk Studios
Playson

Your Guide to Your Favourite Online Casinos in Ireland

It’s now time for the moment you’ve all been waiting for. That’s right! We’re now going to unveil the top online casino providers available on BetinIreland. Make no mistake – BetinIreland has factored in all the key points that make or break a casino before teaming up with the providers we’ll be discussing.

Considering the fact that this affiliate site has maintained a great reputation amongst Irish players, we know exactly what the team takes into consideration.

As fellow casino experts, we understand why affiliate sites won’t just decide to collaborate with the first online casino they come across. Due to the fact that the gambling market is growing, affiliates need to be careful with whom they decide to team up with.

Although this rapid growth has contributed to huge revenues, more employment and an increased interest in the gambling world, one still needs to be aware of any blacklisted casinos that find their way on the web. Whilst gaming bodies are trying their best to monitor the situation closely, some dodgy ones still slip through the cracks.

That’s why BetinIreland makes wise decisions when it comes to choosing online casinos for their esteemed players. Here are some clear indicators that show that you can trust a provider:

Valid Licensing – Malta Gaming Authority, Kahnawake Gambling Commission, Curacao Egaming, or the UK Gambling Commission.
Game Variety & New Releases – Slots, Blackjack, Poker, Roulette, Live Casino
Wide Selection of Free Demos and Real Money Games
Bonuses and Promotions
High Return to Player Percentages (RTP %)
Bonuses and Promotions
Decent Wagering Requirements set on winnings
Fair Terms and Conditions
Compelling Features
A Plethora of Banking Methods
Swift Payouts
100% Mobile-Friendly
Excellent 24/7 Customer Support

And on that note, here are the top 10 online casino providers that you can find at BetinIreland:

Casumo
Genesis Casino
LeoVegas Casino
Pink Casino
Coral Casino
Party Casino
Dunder Casino
777 Casino
888 Casino
Omni Casino

A Hub For the Greatest Online Casino Games & Sports Betting Events

Alongside teaming up with the best online casino platforms in Ireland, BetinIreland touches on some of the thrilling games you can play on these websites.

For starters, the team at BetinIreland has compiled several reviews on most casino classics. These include the likes of online roulette, online blackjack, online baccarat online poker and of course online slot machines.

Especially if you’re a beginner, these reviews may come in handy. Not only are you given a complete overview of what you should expect in the games you want to play, but you’re also given the full low-down on the rules, the bet types and the basics. In this way, you don’t have to worry about not being familiar with the online casino world. BetinIreland makes things 10 times easier for you!

Not into online casino? No problem! BetinIreland also has something special for those of you who enjoy their fair share of online sports betting. As we’ve seen with the online casino world, BetinIreland has made it a point to include reviews on the best sports betting sites, the best betting odds, and the types of match bets you can place.

In this way, all users who visit BetinIreland can enjoy the best of both worlds!

Bonuses, Promotions and More

Of course, the BetinIreland team stays in the loop to ensure that customers don’t miss out on the best bonus deals.

This one’s a no brainer. As mentioned previously, BetinIreland takes not of the bonus and promotional deals available at all online casinos they team up with. As you know, bonuses make your online casino experience more thrilling.

From the moment you sign up to a platform, you can instantly claim your welcome bonus package consisting of free spins, a cash prize or if you’re lucky both! And that’s not all! Existing players can also claim timed-promotions including the following: reload bonuses, no deposit bonuses, high roller bonuses, free spins bonuses and others. (T&Cs Apply)

We’re not done yet! BetinIreland will also outline if a casino partner offers a VIP program. Of course, the prizes are bigger more lucrative in this regard. In fact, you can gain access to exclusive casino tournaments, take advantage of faster withdrawals, win bigger cash prizes and free spins, and you can also claim free flight tickets to a destination of your choice! How cool is that!?

You’ll find all bonus information listed on every casino review published on BetinIreland. On top of that, the team has also included relevant details pertaining to the Terms and Conditions of the casino site in question. It’s very important that you take the time to read this portion of the review, to make sure that you’re aware of wagering requirements tied to your funds, select days in which you can use your bonuses and the max and min deposits.

BetinIreland is Upping its Game in 2021

Needless to say, BetinIreland isn’t messing around. Time and time again, it has proven to be the #1 affiliate site for Irish players and operators who are looking to gain more player conversions. All in all, BetinIreland has all the secret ingredients that guarantee a brilliant online casino experience every single time. Above everything else, it’s got that extra something that makes it stand out from the crowd.

That said, BetinIreland is always looking for ways in which it can attract more players to the platform and ultimately guarantee a better user experience. In this respect, BetinIreland will be undergoing a huge makeover throughout the next few months.

Although it already serves its purpose well, there’s nothing wrong with spicing things up a little right? Watch this space for latest updates on BetinIreland.

Affiliate Success

EEGS Webinar: Affiliates Face New Demands in Balancing Compliance and Conversion

Published

13 hours ago

May 19, 2025

George Miller

On May 13th, the Eastern European Gaming Summit (EEGS) hosted a dedicated affiliate webinar exploring one of the most pressing challenges in iGaming today: how affiliates can stay commercially effective while adopting an increasingly responsible role in player protection. The session, titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming” featured Gjorgje Ristikj, Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, as keynote speaker.

The conversation unfolded against a backdrop of intensifying regulatory oversight and market saturation, highlighting the transformation of the affiliate segment into an essential part of the iGaming ecosystem. As emphasized during the discussion, affiliates are no longer peripheral actors but full-fledged digital media businesses, operating with considerable investment in content, compliance, analytics, and brand credibility.

Ristikj pointed out that modern affiliates are increasingly absorbing roles traditionally associated with internal marketing teams, from advanced SEO operations and audience segmentation to responsible gaming communications and transparency standards. These shifts are not merely cosmetic. As the speaker noted, operators now rely on affiliates not only to acquire traffic but to reinforce brand integrity, especially in competitive or newly regulated markets.

One of the core themes discussed was the growing expectation for affiliates to support safe gaming environments, both through the content they produce and the brands they choose to promote. In a concrete example, Ristikj introduced a Responsible Gambling Scoring Index, developed by Gamblers Connect. The tool evaluates operators on the presence of key responsible gaming features and publicly displays a score to inform and empower players. This kind of initiative reflects a broader industry movement to embed responsible gaming principles at every stage of the user journey.

Another major focus was the mounting operational pressure faced by affiliates. While operators remain accustomed to revenue-share partnerships, Ristikj argued that fixed listing fees are becoming necessary to sustain professional affiliate operations. Investment in content, platform development, video production, and tracking infrastructure has significantly raised the cost of doing business, especially as privacy regulations and attribution challenges reduce the reliability of traditional performance models.

The webinar also touched on the emergence of video-driven affiliate strategies and personal branding as a differentiator in a crowded landscape. As new players, many backed by agencies or former operator teams, enter the market with aggressive strategies, trust and transparency are becoming the critical assets for sustainable success.

The session concluded with a clear message: affiliates who want to remain relevant must adapt to a new standard of accountability. That means embedding responsible gaming principles not only as a compliance checkbox but as a core part of the brand experience, something players, regulators, and operators will increasingly expect.

The EEGS Affiliate Webinar is part of a broader initiative by EEGS to provide actionable insights and elevate the strategic role of affiliates in the global iGaming industry.

For those who missed the live session, the on-demand video is now available. You can watch the full session here: https://youtu.be/MJeYZfPI6Rs?si=BVp0yA0Vcpu9FDJx

News

Slotsoo Launches New Proprietary Social Tournament Platform

Published

16 hours ago

May 19, 2025

George Miller

Slotsoo Launches New Proprietary Social Tournament Platform

The EU and slots focused casino affiliate Slotsoo.com joined the social casino craze in June 2024 when they launched their first social tournaments. Now, almost one year later, they are back in the headlines with a new proprietary social tournament platform.

Slotsoo social tournaments 2.0 launched its first real money tournaments last week on the 15^th of May. The new format with fixed spins and fixed balance tournaments introduce a strategy element to slot gaming, making it more interactive and engaging for players. The new platform has been developed in-house and supports games from multiple providers – opening up the door for future expansion.

Innovation Inspired by Existing Greatness

Slotsoo’s talented team of developers have been busy in 2025 building the system and API for slot tournaments. In the press release, Markus Björk, Head Writer, presents the new platform to industry media. He emphasises that this is a type of incremental innovation:

“Slotsoo is not trying to reinvent the wheel, but instead we do improvements on already existing great ideas. For example, in 2023 we launched casino stories inspired by Instagram’s stories and last year we went live with smart user filtering of casino lists inspired by Amazon. The new tournament platform has also taken inspiration from other actors both inside and outside the iGaming industry.”

The main difference with Slotsoo tournament 2.0 from its predecessor is the multi-provider support, but the new system also brings strategy into slot gaming.

Introducing the Strategy Element to Slot Tournaments

Traditionally speaking, winning in slot machines has been purely a question of luck. Most slot tournaments give players a set amount of spins and they are not allowed to change the bet size, so they can only press the spin button and hope for the best.

Slotsoo’s new tournaments allow players to be strategic. Players can change the bet sizes and they can also choose if they want to use the bonus buy feature or not.

In fixed spins tournaments the money is also limited, just like in the fixed balance tournament. So players can choose to do just a few spins with max bet, or to keep the bet size on a level so that they can afford to play all spins before balance runs out.

Introducing the strategy element to the tournaments make them more interactive and engaging. The Slotsoo team hopes this will help attract the younger generations of adult casino players, who grew up playing video games. Markus Björk, Head Writerends by saying:

“Only a small percentage of humans enjoy playing 100% strategy-based games such as chess, and it’s the same with 100% luck-based games. The most popular games by the general public combine strategy and luck.”

Expanding with More Providers in the Future

The past year the casino affiliate has been focused on establishing partnerships with game providers and the team has attended several industry events for this reason, including the Mare Balticum Gaming and Tech Summit 2024. Slotsoo launched their first social tournaments last summer in cooperation with Pragmatic Play, one of their media partners. The team is really grateful to have been given this opportunity and gives the people at Pragmatic Play their warmest thanks.

Slotsoo’s new tournaments are not tied to a specific game provider. Instead, multiple providers can join the platform. Currently two game providers, Qora and Eurasian, have completed the integration and their games are now featured in the live tournaments. Markus Björk informs that there is no upper limit on how many providers can be connected simultaneously and that the team is actively working on getting more providers on board.

A mutually beneficial partnership is the goal. The Slotsoo tournaments reach players from all over Europe and is a good way for smaller providers to make players familiar with them. After all, people are more inclined to test new games when they don’t have to spend their own money – especially when there is real money to be won.

For Slotsoo, the hope is that the tournaments will help grow their brand and create a loyal fan base. Markus Björk says it is also a low threshold way for new people to try slots and potentially convert them into real casino players.

Game providers interested in joining Slotsoo’s tournament platform can reach out to [email protected] for more information.

Awards

ReferOn Receives Key Nomination at iGB Affiliate Awards 2025

Published

4 days ago

May 16, 2025

George Miller

ReferOn Receives Key Nomination at iGB Affiliate Awards 2025

ReferOn, a state-of-the-art affiliate management system, continues its positive momentum in 2025 with its recent nomination for the prestigious “Best Affiliate Management Platform” category at the upcoming iGB Affiliate Awards 2025.

The iGB Affiliate Awards is one of the biggest and most respected ceremonies in iGaming, gathering the industry’s brightest minds and influential figures. This year’s iteration of the event anticipates over 400 affiliates, programmes, and vendors for a night of celebration and networking.

ReferOn’s operational focus for 2025 has been on innovating and updating the platform to provide best-in-class tools and solutions for its users. The company has implemented multiple new features, such as the recent Payments Module overhaul to empower affiliates and operators by helping them maximise their campaigns. This dedication to excellence has established it as a frontrunner for the “Best Affiliate Management Platform” category.

David Harris, ReferOn’s Operations Lead, commented on the nomination, “This nomination for such a prestigious category demonstrates the ReferOn team’s hard work throughout the year. We’ve emphasised delivering the best possible solutions and services for our clients, including bolstering our customer support and implementing all-new tools. We look forward to attending the event and congratulate all our peers who have been shortlisted.”

The iGB Affiliate Awards will take place on July 3rd, 2025, at The Troxy, London. The ReferOn team will attend the ceremony and looks forward to connecting with industry peers and a night of celebration.