In this weeks affiliate success story we present to you Marina B. who is the CEO of Bonusparadise.com, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.
Name: Marina B.
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO
GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind Bonusparadise.com. What was the key idea of developing this great online gambling guide and forum?
Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing BonusParadise.com: We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.
GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?
Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!
For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for BonusParadise.com’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.
GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?
Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.
GAV: How did you start and what bumps did you have to overcome after the launch of the website?
Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.
One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at Bonusparadise.com. We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!
GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?
Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services (qualityws.com). I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously. There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.
GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?
Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.
GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?
Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.
GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?
Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.
GAV: Would you change something in the online casino legislation?
Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.
GAV: Name one change that you would want to see in the online casino affiliate ecosystem.
Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..
GAV: What advice would you offer newbies who are looking to venture into this industry?
Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?
Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.
GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?
Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.
GAV: Alright, now here comes the fun part: do you have a favorite celebrity?
Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.
GAV: Name a country or region in Eastern Europe where you’d like to travel?
Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.
GAV: Where would you NOT want to travel in Eastern Europe?
Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.
GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
PartnerMatrix releases Top Affiliate Networks Report 2021
Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.
The Top Affiliates Network Report helps operators answer essential questions such as:
- Which are the most popular iGaming affiliate platforms?
- How to find the perfect match for your brand’s needs?
- How can operators assess the potential of affiliate networks?
- What types of traffic and activity can you expect?
The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.
With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.
Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”
Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.
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