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Affiliate Interviews: Marina, CEO of Bonusparadise.com

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Marina interview

In this weeks affiliate success story we present to you Marina B. who is the CEO of Bonusparadise.com, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.

Name: Marina B.
Age: 47
Hometown: —
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO

 

GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind Bonusparadise.com. What was the key idea of developing this great online gambling guide and forum?Mike and Marina of BonusParadise

Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing BonusParadise.com: We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.

 

GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?

Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!

For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for BonusParadise.com’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.

GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?

Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.

GAV: How did you start and what bumps did you have to overcome after the launch of the website?

Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.

One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at Bonusparadise.com. We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!

GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?

Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services (qualityws.com). I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously.  There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.

bonusparadise.com

GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?

Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.

GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?

Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.

GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?

Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.

GAV: Would you change something in the online casino legislation?

Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.

GAV: Name one change that you would want to see in the online casino affiliate ecosystem.

Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..

GAV: What advice would you offer newbies who are looking to venture into this industry?

Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)

GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?

Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.

GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?

Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.

GAV: Alright, now here comes the fun part: do you have a favorite celebrity?

Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.

GAV: Name a country or region in Eastern Europe where you’d like to travel?

Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.

GAV: Where would you NOT want to travel in Eastern Europe?

Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.

GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!

Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

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AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

 

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com 

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Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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Affiliate Success

Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

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Fwd: Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 42 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its recent launch of vie.gg, the world’s first and most transparent esports betting exchange.

SIGNIFICANT ACCELERATION IN ESPORTS TEAM ADOPTION OF P2P WAGERING MODEL

This announcement, along with the announcement of 36 additional esports teams earlier this week, signifies a significant acceleration in adoption of the company’s P2P esports wagering platform by global esports teams. Teams are overwhelmingly pointing to the P2P model as highly desirable for their fans due to the fact “at VIE.gg a fan always wins”, as opposed to pitting fans against the “bookie” in the traditional model where the odds are heavily stacked against fans.

The addition of these 42 esports teams brings the total number of esports team affiliates to 176 since the Company’s first announcement on April 5th, representing a major milestone for Esports Entertainment Group.  The Company anticipates many more Affiliate Marketing Agreements with esports teams throughout 2018.

NEWEST ESPORT TEAM AFFILIATES FURTHER EXPAND GLOBAL REACH INTO SOUTH AMERICA

The addition of the 42 esports teams below represents further significant geographical penetration into the South American market.  The geographical distribution of our most recent esports team affiliate partners is as follows:

  • Brazil: 26
  • Peru: 6
  • Chile: 2
  • Venezuela: 2
  • Colombia: 1
  • Bolivia: 1
  • Mexico: 1
  • Guatemala: 1
  • Paraguay: 1
  • Dominican Republic: 1

Grant Johnson, CEO of Esports Entertainment Group, stated, “The acceleration of our esports team affiliates is quantifiable and unequivocal validation that our VIE.gg P2P model is best suited for esports teams and their fans.  I want to thank these new esports teams for their support and I look forward to working with them as VIE.gg affiliate partners.”

 

ABOUT VIE.GG

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II

 

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com
.
FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

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