In this weeks affiliate success story we present to you Marina B. who is the CEO of Bonusparadise.com, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.
Name: Marina B.
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO
GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind Bonusparadise.com. What was the key idea of developing this great online gambling guide and forum?
Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing BonusParadise.com: We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.
GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?
Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!
For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for BonusParadise.com’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.
GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?
Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.
GAV: How did you start and what bumps did you have to overcome after the launch of the website?
Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.
One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at Bonusparadise.com. We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!
GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?
Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services (qualityws.com). I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously. There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.
GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?
Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.
GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?
Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.
GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?
Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.
GAV: Would you change something in the online casino legislation?
Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.
GAV: Name one change that you would want to see in the online casino affiliate ecosystem.
Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..
GAV: What advice would you offer newbies who are looking to venture into this industry?
Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?
Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.
GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?
Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.
GAV: Alright, now here comes the fun part: do you have a favorite celebrity?
Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.
GAV: Name a country or region in Eastern Europe where you’d like to travel?
Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.
GAV: Where would you NOT want to travel in Eastern Europe?
Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.
GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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