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The Top 10 Benefits For Attending LAC 2017



The London Affiliate Conference 2017 is getting closer and closer by the day, once Christmas and the New Year’s Eve are done it’s only five weeks away. To help make things more easier for you to justify attending, have a look at the top 10 list with benefits for attending the event.

London gif










10. LAC is bigger and better and they’ve moved to the Excel 

As you already know, the 2017 London Affiliate Conference 2017 will take place at the ExCeL London for the first time ever. This means that the organizers are able to attract even more exhibitors and affiliate programs for you to start a business relationship with and there will be also more delegates for you to network with.

Excel London










9.  Attend the industry’s most recognised and respected affiliate awards ceremony

The iGB Affiliate Awards will take place on Saturday the 11th February 2017 and all attendees of LAC 2017 can get a free ticket. The underlying theme at this year’s awards will be MOMENTUM. Next year’s awards will be focused on what companies have done to maintain and grow their position over the last 12 months and how that separates them from the rest of the crowd. The awards are always an entertaining event with an exciting theme, there really is no better way to celebrate the success and progression of the iGaming affiliate industry.

iGB Affiliate Awards









8. Official hotel: Grange Hotel, Tower Bridge

LAC 2017’s official hotel is the Grange Hotel, Tower Bridge, it’s one of the best five star hotels in London. With a great bar, a great atmosphere and gorgeous rooms, the Grange is the perfect place to stay during your visit to London. You’re sure to be able to have those extra meetings on the days before and after the event in a relaxed and comfortable environment. To book your place at the official hotel, get in touch with our hotel booking partner at











7. Super easy journey to the Excel 

We know it’s not quite in walking distance, but the journey to the ExCeL is super easy. If you’re staying in London just jump on the DLR (Docklands Light Railway) and it’s a ten-minute ride (and it’s much cheaper than a taxi/cab across London). If you’re flying in, you can fly direct to London City and be at the venue in just a five-minute taxi ride.











6. Everything you could ever want is at the O2 arena (and it’s just an airline ride away)

The LAC 2017 opening night party will take place at Brooklyn Bowl within the O2 Arena, Brooklyn Bowl is a super exciting venue that offers something a little bit different to usual. You can get from the ExCeL to The O2 by taking a 10 minute ride on the Emirates Airline across the docklands. Away from our party, the O2 is a brilliant place for you to treat your team or take out a client for dinner as it also has an extensive catalogue of bars and restaurants.

O2 Arena London









5. If you’re attending ICE, you can make a week of it! (psst… iGB Affiliate’s are running the affiliate seminar at ICE)

The London Affiliate Conference takes place the day after ICE Totally Gaming. With both events taking place at the ExCeL it is now even easier for you to extend your stay in London to include both events. iGB Affiliates will also be creating the affiliate seminar, looking at Affiliate marketing in the USA, in partnership with Clarion Gaming during ICE.







4. Networking in London is going to be even better in 2017

The networking events at this year’s conference are set to be the most exciting for years. During the opening night party, attendees will be heading to Brooklyn Bowl, a quirky venue in the O2 arena with bowling lanes (yes, the VIP tables will include a private bowling lane). The Saturday night party will be the iGB Affiliate Awards, keep an eye out for an exciting venue and an even more exciting theme.

Brooklyn Bowl London










3. Space at the London Affiliate Conference 2017 is fully booked

iGB Affiliates are delighted to say that all available exhibition space at the 2017 London Affiliate Conference and Financial Partners Expo has been booked in record time. That means you are guaranteed to meet some of the most exciting companies during your visit to London.

Excel 2017










2. The conference tracks have been  completely revamped to guarantee good content all day long

The organizers are in the process of completely revamping the conference tracks at the London Affiliate Conference 2017. While they can’t give us all of the details right now, make sure you keep your eyes peeled for their full announcement. One thing that we can say is that the changes will make the conference sessions more exciting, more relevant and even more useful to you and your business.











1. The most impressive affiliate attendee numbers  in the iGaming affiliate industry

A lot of other events in the iGaming space claim they attract hundreds of affiliates to their shows, while this is impressive there really is only one show that wins when it comes to attracting  affiliates. The London Affiliate Conference is set to welcome over 3000 affiliates to the Excel over two days of conferencing. Let’s not beat around the bush, there really is no other event in the iGaming affiliate space that comes close to matching our affiliate numbers.


These are the top 10 benefits of attending the London Affiliate Conference in 2017. You can Book your place at the show by clicking here .



Affiliate Announcements

Bojoko appoints Joonas Karhu as CEO



Bojoko appoints Joonas Karhu as CEO


Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer

Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.

Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.

The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.

He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.

In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.

As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.

This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.

Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.

“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.

“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”

Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.

“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.

“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”

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Affiliate Announcements

247Partners strengthens leadership with strategic appointment



247Partners strengthens leadership with strategic appointment


The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.

Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.

He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.

The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.

Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.

“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”

Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”

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Affiliate Announcements

Introducing The Affiliate Agency



Introducing The Affiliate Agency


Full service iGaming affiliate staffing and management for emerging markets

With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.

The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.

“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”

The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.


For more information about the Affiliate Agency, contact or visit


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