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iGB Affiliate Awards: 2025 shortlist revealed

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iGB Affiliate Awards: 2025 shortlist revealed

 

Betandeal has achieved the most shortlisted entries heading into this year’s iGB Affiliate Awards in London, making the cut in five categories.

The Madrid-headquartered affiliate agency is closely followed by the listed sector’s star performer of the last 12 months, Gambling.com Group.

GDC has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.

Newcomer WagerWire also garnered four shortlist nods from the judges in sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.

While more than half of the casino and sports shortlists consist of familiar names that made the cut last time around, including GDC, Better Collective, Gentoo Media, OLBG, Mr. Gamble and Casino Guru, the picture for the Awards’ most popular and highest-growth categories is more mixed.

For Best Affiliate Programme, only three of the 12 shortlisters featured last year – bet365 Partners, last year’s surprise winner Novi Affiliates and Betsson Group Affiliates. While in Best Affiliate Network, for which judgable submissions grew by nearly 80% YoY, only CasinoAffliatePrograms.com and BetAffiliation are back to do battle again this year.

Both of these categories also include submissions from two businesses in the thick of the year’s most significant regulated market opening, Superbet’s Brazil Affiliate Program and Super Afiliados.

The new Best Affiliate Management Platform shortlist sees established names such as MyAffiliates, Affilka and PartnerMatrix pitched against a raft of fast-growing challengers and disruptors such as ReferOn and Aff.Tech.

The winners of this year’s iGB Affiliate Awards will be revealed at a Cool Britannia-themed night at East London’s Troxy Theatre on 3 July, following the second day of iGB L!VE.

The shortlist for the judged categories at the 2025 iGB Affiliate Awards is as follows:

AFFILIATE CATEGORIES

Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab

Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire

Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo

Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals

Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media

Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer

Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire

Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire

INDIVIDUAL CATEGORIES

Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company

PROGRAMME/NETWORK CATEGORIES

Best Affiliate Programme: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners

Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados

Programme/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners

SERVICE PROVIDER CATEGORIES

Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone

Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP™, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn

Best Digital Agency: 
Affiverse Agency, BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx

OPEN TO ALL SECTOR COMPANIES

Rising Star: Already Media, Hub Affiliations, Immerion Partners, Media 24, PixGaming, Tribuna.com

Best Newcomer: Big Betty Partners, BigDeal Partners, iGamingAffiliates.io, KNG Partners, Rocks Partners, WinWin Partners

Innovator of the Year: BetAffiliation, Click Hunters Tech, Pepper Partners, Stars Partners, Statsdrone

Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

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Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

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Affiliate Success

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

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ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.

These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.

Solving Affiliate Management Complexity at Scale

Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.

Turning Data Into Faster Decisions

As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.

By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.

Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”

The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.

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Awards

OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

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OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.

The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.

Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.

Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.

Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.

The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.

This year’s winners will be announced at a ceremony on 2 July.

OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.

As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.

It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.

A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”

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