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iGB Affiliate Awards: 2025 shortlist revealed

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iGB Affiliate Awards: 2025 shortlist revealed

 

Betandeal has achieved the most shortlisted entries heading into this year’s iGB Affiliate Awards in London, making the cut in five categories.

The Madrid-headquartered affiliate agency is closely followed by the listed sector’s star performer of the last 12 months, Gambling.com Group.

GDC has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.

Newcomer WagerWire also garnered four shortlist nods from the judges in sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.

While more than half of the casino and sports shortlists consist of familiar names that made the cut last time around, including GDC, Better Collective, Gentoo Media, OLBG, Mr. Gamble and Casino Guru, the picture for the Awards’ most popular and highest-growth categories is more mixed.

For Best Affiliate Programme, only three of the 12 shortlisters featured last year – bet365 Partners, last year’s surprise winner Novi Affiliates and Betsson Group Affiliates. While in Best Affiliate Network, for which judgable submissions grew by nearly 80% YoY, only CasinoAffliatePrograms.com and BetAffiliation are back to do battle again this year.

Both of these categories also include submissions from two businesses in the thick of the year’s most significant regulated market opening, Superbet’s Brazil Affiliate Program and Super Afiliados.

The new Best Affiliate Management Platform shortlist sees established names such as MyAffiliates, Affilka and PartnerMatrix pitched against a raft of fast-growing challengers and disruptors such as ReferOn and Aff.Tech.

The winners of this year’s iGB Affiliate Awards will be revealed at a Cool Britannia-themed night at East London’s Troxy Theatre on 3 July, following the second day of iGB L!VE.

The shortlist for the judged categories at the 2025 iGB Affiliate Awards is as follows:

AFFILIATE CATEGORIES

Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab

Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire

Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo

Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals

Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media

Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer

Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire

Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire

INDIVIDUAL CATEGORIES

Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company

PROGRAMME/NETWORK CATEGORIES

Best Affiliate Programme: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners

Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados

Programme/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners

SERVICE PROVIDER CATEGORIES

Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone

Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP™, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn

Best Digital Agency: 
Affiverse Agency, BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx

OPEN TO ALL SECTOR COMPANIES

Rising Star: Already Media, Hub Affiliations, Immerion Partners, Media 24, PixGaming, Tribuna.com

Best Newcomer: Big Betty Partners, BigDeal Partners, iGamingAffiliates.io, KNG Partners, Rocks Partners, WinWin Partners

Innovator of the Year: BetAffiliation, Click Hunters Tech, Pepper Partners, Stars Partners, Statsdrone

Awards

Casino Guru shortlisted in “Casino Affiliate of the Year” category in AffPapa iGaming Awards 2026

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Casino Guru shortlisted in "Casino Affiliate of the Year" category in AffPapa iGaming Awards 2026

Casino Guru has been shortlisted in the “Casino Affiliate of the Year” category at the upcoming AffPapa iGaming Awards 2026, which will take place on May 20, 2026, wrapping up the final day of the AffPapa Conference Madrid.

Casino Guru is proud to receive this nomination, as it once again serves as proof of the company’s sustained focus on improving the wider industry ecosystem, prioritizing player protection, and championing a fair and transparent online gambling industry.

Casino Guru has worked consistently to improve the online gambling environment through its Complaint Resolution Center and Safety Index, both of which have become key pillars in helping players make informed choices.

Daniela Sliva, PR & Creative Project Director at Casino Guru, commented on the nomination: “Casino Guru is once again nominated for an awards ceremony that feels important and impactful. It is recognition of our collective efforts as a company to push past commercial results and drive meaningful, deep-rooted, and lasting change in the online gambling industry. Casino Guru remains, as it always has been, committed to providing players with the support they need to make their online gambling experience the best it can be.”

The AffPapa iGaming Awards 2026 place Casino Guru against a strong line-up of competitors vying for the accolade. The event itself also recognizes Operators and B2B companies, highlighting excellence across the wider industry.

Today, Casino Guru maintains one of the most comprehensive online casino databases, with frequent reviews ensuring accurate and up-to-date information on each brand. To simplify the research process, Casino Guru assigns a numerical score to each casino’s reputation, helping millions of players worldwide make better-informed choices about where to play.

Casino Guru is excited to celebrate the AffPapa iGaming Awards 2026 alongside some of the industry’s finest.

Furthermore, the month of May promises to be an exciting one for the iGaming industry, with the Casino Guru Awards entering their 4th annual edition and set to take place at The Xara Lodge, Malta, on May 25, 2026.

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Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

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ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”

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Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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