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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Lukasz LAC speaker

Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

Conferences

The First Prague iGaming Affiliate Conference: Smile-Expo Will Gather Gambling Industry Experts in Czech Republic

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The First Prague iGaming Affiliate Conference: Smile-Expo Will Gather Gambling Industry Experts in Czech Republic

 

On April 18, the international company Smile-Expo will visit the Czech capital where it will conduct the first Prague iGaming Affiliate Conference – event about the affiliate advertising in the iGaming industry.

The Program of the Event

The event will be organized in the conference+demozone format and will unite the online gaming specialists from various countries.

The program of the event will be divided into two parts. In the beginning of the conference, the experienced marketing specialists will introduce presentations about the affiliate marketing in the gaming industry, while after the lunch, experts will change the focus to gambling.

Speakers will explain how to generate traffic and will share the strategies how to make marketing automated and lead the business to success.

Also, the professionals will dedicate their presentations to eSports regulations and casinos development in the Czech Republic. The visitors will learn how to keep the relevance on the gaming market and which hidden problems may emerge during the work with iGaming affiliate programs.

Apart from that, in the framework of the event, there will be two panel discussions. The first will be devoted to the innovative business with affiliate marketing, and during the second one, the experts will discuss how gambling is regulated in the Czech Republic.

Who Will Be Interested in the Event?

  • The conference will gather:
  • traffic arbitrage experts;
  • marketers;
  • game developers;
  • casino operators;
  • affiliate networks representatives;
  • PR managers.

Guests of the event will participate in the networking: visitors will have a chance to find new business partners and discuss strategies for further business development.

Organizer

The conference will be conducted by the international company Smile-Expo, which has been organizing large high tech B2B events for already 12 years.
Details and the program of the event are on the website.

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Conferences

Get ready for the: Minsk iGaming Affiliate Conference

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Get ready for the: Minsk iGaming Affiliate Conference

 

For the first time ever in Belarus – Minsk iGaming Affiliate Conference – event for affiliates, gaming operators, and SEO specialists

 

On April 24, for the first time ever Belarus will host Minsk iGaming Affiliate Conference – the event dedicated to iGaming, affiliate marketing, and affiliate programs. The event is organized by Smile-Expo.

Conference venue is: Doubletree By Hilton Minsk,  9 Pobediteley Avenue, Minsk, 220004, Belarus

Discussion topics at Minsk iGaming Affiliate Conference

On April 1, 2019, the Act “On the improvement of the gambling business regulation” will come into effect in Belarus, allowing organizing and conduct of gambling online. Which changes are waiting for the market and how to make most use of them? This is the main discussion topic of the conference.

Other topics of reports include:

  • traffic arbitrage in iGaming: how to launch advertising of the offer, subtleties of analyzing traffic and difficulties of choosing an offer;
  • online casino promotion using content marketing: how to form a correct audience, personalize content, and choose a platform for placing content;
  • SEO promotion of online gambling websites: how to achieve top search results using SEO;
  • gamification in online gambling: how to use this method to promote online casinos;
  • blockchain technology in online gambling: cryptocurrency as a payments means at online casino;
  • legal aspects of gambling business regulation: how the online gambling market will change in Belarus following the new law.

Who may find the conference interesting?

The main task of Minsk iGaming Affiliate Conference is to provide participants with practical value. Affiliates will have a chance to find beneficial partnership offers from affiliate networks and learn about new market trends. Operators will consider new ways of promoting platforms. Webmasters will learn to monetize websites even more efficient, and SEO specialists will find out about novelties in the SEO field.

The conference will also feature:

  • software developers;
  • gaming operators and suppliers;
  • online gambling companies (betting, casino, lottery);
  • betting houses;
  • advertisers;
  • Internet marketers;
  • PR, account, buying managers;
  • gaming consultants.

 

About the conference organizer

Smile-Expo is an international event organizer for B2B segment. Since 2006, the company has been successfully hosting large-scale industry-specific exhibitions, congresses, conferences, forums, and workshops, building platforms to look for innovative ideas in 25 countries.

Find the details about the program and registration on the website of Minsk iGaming Affiliate Conference.

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Affiliate Grand Slam

Affiliate Grand Slam heads to Manila

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Affiliate Grand Slam heads to Manila

AGS returns to Asia

Affiliates enjoy an evening of fine dining in Hong Kong.
On the 21st to 22nd March, 2019, SiGMA will embark on the next stage of its iGaming roadshow. This year, our established affiliate event, Affiliate Grand Slam, will be held in Manila, the Philippines.

The all-inclusive event will provide ample opportunity for those in the business to forge the kind of deal-making handshakes that will shape the future of the iGaming industry in the years to come. Affiliates will be treated to several no-expense-spared evenings of fine dining and networking with like-minded denizens of the iGaming sphere, as well as an occasion for meaningful debate.

The increasingly competitive Asian region presents an impressive opportunity for those interested in making the most out of the fast-growing, regulated and soon-to-be-regulated markets in the continent. As such, the AGS is ideally positioned on the global iGaming calendar, with the event occurring back-to-back with the ASEAN Gaming Show. The summit will focus on technological innovation and disruption in the Asian market – in line with this focus, the AGS will feature a conference dedicated to a conversation on AI for Affiliates.

The AGS is sponsored by 6 operators and 6 suppliers.

Booking and sponsorship opportunities for this exclusive event are currently available, interested individuals can contact Laima and Claudia.

Are you an affiliate with Asian traffic? Register here.

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