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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Lukasz LAC speaker

Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

Conferences

Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!

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Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!

 

The organizer of the Zurich iGaming Affiliate Conference offers 30% discount on the tickets to the event about affiliate marketing in the online casinos industry.

Only on May 2-7:

Price with the discount: 210 EUR.

Common price: 300 EUR.

Zurich iGaming Affiliate Conference is the event about the affiliate programs in the gambling and betting industry which will take place on June 21 in Switzerland.

The conference will gather online casinos operators, marketers and affiliate experts, as well as legal specialists and industry regulators. Invited speakers will discuss gambling laws, strategies to attract online players, and casinos’ experiences in different markets.

Don’t miss the lucrative offer and learn more about the marketing in the gambling business at the event!
Get a discount >>>

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Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

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Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

This week, the central European city of Prague will be hosting the iGaming Affiliate conference for the first time ever. Many interesting speakers from the gaming industry were invited to take part in this promising event and we’re excited to hear how it unfolds.

The Prague iGaming Affiliate Conference has the potential to be a mad success in the igaming industry due to its sheer perfect location – right in the center of Europe. Many interesting topics will be discussed as participants and organizers take a deeper insight into the world of affiliates. In addition, there will be one particular speaker that should grab your attention.

The recently established CEO of Endorphina, Jan Urbanec, will be speaking about the hidden symbiosis between Affiliates and Providers, along with the possibilities of the cooperation.

Besides just the slot games, Endorphina is also known for their extraordinary and creative promotions that are tremendously appealing for visitors within igaming exhibitions. We believe that their CEO will have a lot to say about the general cooperation with affiliates and we would like to invite you all to participate in this lively first-ever event taking place in the city of Prague.

Learn more about the event: https://cz.affiliate.events/en
Learn more about Endorphina: https://endorphina.com

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Karamba returning to AffiliateCon Sofia this year

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Karamba returning to AffiliateCon Sofia this year

Karamba is the latest brand to join the AffiliateCon Sofia line-up on Wednesday 15 and Thursday 16 May, returning to exhibit after last year’s successful show.

Founded in 2005, Karamba provides first-class slot, instant win games, live casino and sportsbook to customers, with an emphasis on entertainment combined with a commitment to safety and responsible gaming.

Karamba joins the likes of Parimatch, Kindred Group, Lapalingo, NetoPartners, ActiveWins and many more on the AffiliateCon Sofia floor plan.

Arnaud Serour, Karamba Managing Director, said: “AffiliateCon Sofia 2018 was a great event for us and we are delighted to be returning in 2019.”

AffiliateCon Founder Julian Perry said: “It’s fantastic to secure Karamba as an exhibitor once again. Adding its renowned brand further enhances our brilliant AffiliateCon Sofia line-up this summer.”

Along with first-class brands, AffiliateCon Sofia also boasts an impressive list of speakers; Google Industry Manager Yiannis Kranitis, Mustard Digital Founder Allan Turner and James Scicluna, Co-managing Partner at WH Partners are among those confirmed to speak.

Two full days of educational speeches will be intertwined with lively entertainment, as Mixology returns for the event’s main party on Wednesday 15 May.

Click here to book your tickets and network with the best affiliates Europe has to offer this summer.

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