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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Lukasz LAC speaker

Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

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Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

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Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

Login Casino, the media gambling-sponsor of Kyiv iGaming Affiliate Conference, is raffling a free VIP ticket for the event.

 

The conference will be held on November 15 at a popular local platform TAO Event Hall, Kyiv, Ukraine. In order to take part in the raffle one has to fill in the registration form on the Login Casino website, having indicated the name and e-mail address from 9.10.2018 to 04.11.2018. The winner will be determined on November 5 via a random number generator.

The VIP ticket includes:

  • separate registration at the entrance;
  • comfortable VIP zone with the best level of service and networking opportunities;
  • access to both conference and exhibition area;
  • access to the after-party;
  • gifts from the event organizers.

What is going to be at the conference:

Both local and foreign experts of the sector will take part in the event. The conference will bring together iGaming business representatives as well as stakeholders of the affiliate marketing industry – one of the most accessible ways of brand promotion. The platform will give the visitors and speakers the opportunity to get new business contacts and listen to a number of useful reports.

During the event, the industry experts will take the floor in section № 1. They will cover the following topics:

  • revenues from the affiliate programs;
  • correct paid traffic redirection to gambling website;
  • which resources outside of the Runet can be useful for operators;
  • how exactly the work for the World Wide Web is carried out and many more.

The special guest for the event is the head of the advertising traffic audit service ClickFrog.ru Konstantin Novofastovsky. He will dwell on how a successful gambling-related traffic purchase is carried out as well as about the most popular traffic channels to gambling websites. The expert will also explain how to avoid bots, what to choose – CRM-banner or ClickUnder and many more.

One more speaker at the platform for presentations in section № 1: Conference will be Vladimyr Luchaninov, Procurement Director at Firelink Media. He will explain the criteria for choosing an affiliate program, which risks and pitfalls can be connected with it.

The event organizer is an international company Smile-Expo.

Register: https://bit.ly/2QE5peS

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Leading UK Young Entrepreneur to headline AffiliateFEST agenda

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weetty

One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands.

Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September).

Ben Jeffries, recently named by NatWest as one of 15 young entrepreneurs to watch out for in 2018, will invite #AffiliateFest2018 delegates to explore influencer marketing as an acquisition medium and help them to understand its value as a new form of online marketing.

At just 22 years of age, Jeffries has already established himself as the face of influencer marketing. He raised £150,000 to launch Influencer in 2014, before re-launching the brand in 2017 with the support of YouTube sensation Caspar Lee, with the duo combining to provide the simplest and most effective way to connect brands with social media influencers.

His afternoon keynote speech will emphasise the AffiliateFEST focus on providing affiliates with FREE content around digital learning, supplemented by tangible session takeaways, as opposed to the selling and promotion of services.

Jeffries commented: “AffiliateFEST is a great opportunity for me to engage with the brightest affiliates in the iGaming industry. There is a close correlation between influencer and affiliate marketing and I’m excited to have this opportunity to show the benefits of using influencer marketing over and above traditional marketing to explain the value that this relationship will have for affiliate sites.”

Affiliate Insider CEO Lee-Ann Johnstone added: “AffiliateFEST offers affiliates the opportunity to get close to successful entrepreneurs, suppliers and operators who have a vested interest in growing their affiliate marketing business. We bring the industry’s best experts to the table to discuss real insight, in a private setting.

“The objective of this conference is to promote better collaboration and revenue growth. We’re thrilled to have a leading UK entrepreneur like Ben join us this year to help iGaming affiliates get the best insights on how influencer marketing can be used to engage acquisition growth.”

As well as Jeffries, the confirmed speaker lineup already includes RefToken CEO Jan Sammut, Miratrix Founder Nick Duddy, Harris Hagan Partner John Hagan, Mishcon Partner Nick Nocton, Scout Gaming Group Commercial Director Joakim Renman, BGO CMO Allan Turner, Blockchip COO Diana Rotaru and former Google SEO expert Fili Wiese from Search Brothers.

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Income Access to Exhibit at iFX EXPO International Conference

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Income Access to Exhibit at iFX EXPO International Conference

Marketing technology company will showcase product offering and present affiliate marketing workshop at global financial trading B2B event in Cyprus

 

Montreal, QC. 16th May 2018 – Income Access, Paysafe’s marketing technology and services provider, will exhibit at this year’s iFX EXPO International conference, held at the Spyros Kyprianou Centre in Limassol, Cyprus, from 22nd to 24th May 2018. On 23rd May, Income Access will also host an affiliate marketing workshop tailored to forex and financial trading brokers attending the event.

Income Access will exhibit at Booth 37 alongside other Paysafe companies, Skrill and NETELLER digital wallets. Income Access attendees will include Vice President of Strategy Sarafina Wolde Gabriel and Global Head of Sales Jonathan Vintner, who will provide demos of Income Access’ flagship affiliate platform to track, report and analyse affiliate programmes, including its Ad Serving and mobile-app tracking tools.

The team will also showcase the company’s Income Access Network, which supports affiliate programme growth by connecting merchants to an extensive database of segmented affiliates. Forex brokers visiting the Income Access booth will be able to discuss the company’s broader digital marketing services, including affiliate programme management, media buying, search engine marketing (SEM), social media marketing and app store optimisation (ASO).

At 10:00 a.m. local time on 23rd May in the Workshop Room of the Sypros Kyprianou Centre, Wolde Gabriel will present an affiliate marketing workshop, ‘How to benefit from an affiliate programme to increase your acquisitions and maximise your revenues’. The presentation will discuss the benefits of launching an affiliate programme and how the channel complements brokers’ broader digital marketing strategies.

Wolde Gabriel said: “We’re excited to exhibit at the iFX Expo International conference, one of the retail forex and financial trading industry’s biggest annual European events. The financial trading space is an increasingly important business focus for us as a company. We look forward to discussing our diverse marketing solutions with brokers and sharing our insights on affiliate marketing’s growing role in trader acquisition at our workshop.

To schedule a meeting with the Income Access team in Cyprus, contact Income Access.

 

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