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LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies

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Jonathan Epstein

Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.

Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.

Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.

Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.

If you are yet to register for LAC 2017, you can do so by clicking here.

 

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

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Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.

As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.

The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.

Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.

🎯 Save the date:
🗓️ 26 November 2025 
📍 Inter Expo Center, Sofia 

Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!

Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!  

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EEGS Affiliate Conference 2025 Moves to New Date and Venue

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EEGS Affiliate Conference 2025 Moves to New Date and Venue

 

Organizers of the EEGS Affiliate Conference are excited to announce an important update for the upcoming 4th edition of the event. Originally scheduled for 25 November, the conference will now take place on 26 November 2025 at the Inter Expo Center (IEC) in Sofia, Bulgaria, and will be held during the BEGE Expo.

This strategic move creates an even stronger platform for affiliates, affiliate managers, operators, and industry stakeholders across the Balkans and Eastern Europe. By aligning with BEGE Expo and the main EEGS Conference, the Affiliate Conference will provide unparalleled opportunities for learning, networking, and brand exposure.

Expanded Benefits for Attendees and Sponsors

  • One Pass – Full Access: Affiliate Conference passes now include entry to BEGE Expo and the EEGS Conference, offering a comprehensive experience across all three events.
  • Unmatched Networking: Attendees will connect with thousands of professionals from the gaming, affiliate, and entertainment industries.
  • Increased Brand Visibility: Sponsors and partners gain exposure not only at the Affiliate Conference but also throughout the region’s largest gaming and entertainment exhibition.

“By bringing all the events under one roof, we are creating the ultimate meeting point for affiliates and industry leaders in the Balkans. This change adds tremendous value for participants and sponsors alike,” said Nino Berezhiani, Marketing Manager at BEGE Expo and EEGS.

As the only affiliate-dedicated event in the Balkans, the EEGS Affiliate Conference continues to build its reputation as a must-attend gathering for strategic minds in gaming, entertainment, and digital marketing. The new date and venue will ensure even more impactful discussions, trend exploration, and partnership opportunities in one of the fastest-growing regions in the industry.

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