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Exclusive Interview with Shona ODonnell of iGaming Business

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Shona of IGaming Business

With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!

 

GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉

Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.

GAV: Give us a recap on last year, how did iGaming Business close 2016?

Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.

iGaming Business logo

GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?

Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.

GAV: Fill us in on the latest news/developments regarding LAC 2017!

Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.

LAC 2017

GAV: Could you give us an estimate on how many people do you expect at LAC 2017?

Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.

GAV: What will be different than last year’s conference?

Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.

GAV: Do you have anything special planned for LAC 2017?

Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!

GAV: What can affiliates expect from attending LAC 2017?

Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.

GAV: Do you expect the London Conference to be the largest to date?

Shona: Absolutely!

GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!

 

Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!

 

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Affiliate Announcements

Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

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Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

Login Casino, the media gambling-sponsor of Kyiv iGaming Affiliate Conference, is raffling a free VIP ticket for the event.

 

The conference will be held on November 15 at a popular local platform TAO Event Hall, Kyiv, Ukraine. In order to take part in the raffle one has to fill in the registration form on the Login Casino website, having indicated the name and e-mail address from 9.10.2018 to 04.11.2018. The winner will be determined on November 5 via a random number generator.

The VIP ticket includes:

  • separate registration at the entrance;
  • comfortable VIP zone with the best level of service and networking opportunities;
  • access to both conference and exhibition area;
  • access to the after-party;
  • gifts from the event organizers.

What is going to be at the conference:

Both local and foreign experts of the sector will take part in the event. The conference will bring together iGaming business representatives as well as stakeholders of the affiliate marketing industry – one of the most accessible ways of brand promotion. The platform will give the visitors and speakers the opportunity to get new business contacts and listen to a number of useful reports.

During the event, the industry experts will take the floor in section № 1. They will cover the following topics:

  • revenues from the affiliate programs;
  • correct paid traffic redirection to gambling website;
  • which resources outside of the Runet can be useful for operators;
  • how exactly the work for the World Wide Web is carried out and many more.

The special guest for the event is the head of the advertising traffic audit service ClickFrog.ru Konstantin Novofastovsky. He will dwell on how a successful gambling-related traffic purchase is carried out as well as about the most popular traffic channels to gambling websites. The expert will also explain how to avoid bots, what to choose – CRM-banner or ClickUnder and many more.

One more speaker at the platform for presentations in section № 1: Conference will be Vladimyr Luchaninov, Procurement Director at Firelink Media. He will explain the criteria for choosing an affiliate program, which risks and pitfalls can be connected with it.

The event organizer is an international company Smile-Expo.

Register: https://bit.ly/2QE5peS

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Leading UK Young Entrepreneur to headline AffiliateFEST agenda

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One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands.

Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September).

Ben Jeffries, recently named by NatWest as one of 15 young entrepreneurs to watch out for in 2018, will invite #AffiliateFest2018 delegates to explore influencer marketing as an acquisition medium and help them to understand its value as a new form of online marketing.

At just 22 years of age, Jeffries has already established himself as the face of influencer marketing. He raised £150,000 to launch Influencer in 2014, before re-launching the brand in 2017 with the support of YouTube sensation Caspar Lee, with the duo combining to provide the simplest and most effective way to connect brands with social media influencers.

His afternoon keynote speech will emphasise the AffiliateFEST focus on providing affiliates with FREE content around digital learning, supplemented by tangible session takeaways, as opposed to the selling and promotion of services.

Jeffries commented: “AffiliateFEST is a great opportunity for me to engage with the brightest affiliates in the iGaming industry. There is a close correlation between influencer and affiliate marketing and I’m excited to have this opportunity to show the benefits of using influencer marketing over and above traditional marketing to explain the value that this relationship will have for affiliate sites.”

Affiliate Insider CEO Lee-Ann Johnstone added: “AffiliateFEST offers affiliates the opportunity to get close to successful entrepreneurs, suppliers and operators who have a vested interest in growing their affiliate marketing business. We bring the industry’s best experts to the table to discuss real insight, in a private setting.

“The objective of this conference is to promote better collaboration and revenue growth. We’re thrilled to have a leading UK entrepreneur like Ben join us this year to help iGaming affiliates get the best insights on how influencer marketing can be used to engage acquisition growth.”

As well as Jeffries, the confirmed speaker lineup already includes RefToken CEO Jan Sammut, Miratrix Founder Nick Duddy, Harris Hagan Partner John Hagan, Mishcon Partner Nick Nocton, Scout Gaming Group Commercial Director Joakim Renman, BGO CMO Allan Turner, Blockchip COO Diana Rotaru and former Google SEO expert Fili Wiese from Search Brothers.

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Income Access to Exhibit at iFX EXPO International Conference

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Income Access to Exhibit at iFX EXPO International Conference

Marketing technology company will showcase product offering and present affiliate marketing workshop at global financial trading B2B event in Cyprus

 

Montreal, QC. 16th May 2018 – Income Access, Paysafe’s marketing technology and services provider, will exhibit at this year’s iFX EXPO International conference, held at the Spyros Kyprianou Centre in Limassol, Cyprus, from 22nd to 24th May 2018. On 23rd May, Income Access will also host an affiliate marketing workshop tailored to forex and financial trading brokers attending the event.

Income Access will exhibit at Booth 37 alongside other Paysafe companies, Skrill and NETELLER digital wallets. Income Access attendees will include Vice President of Strategy Sarafina Wolde Gabriel and Global Head of Sales Jonathan Vintner, who will provide demos of Income Access’ flagship affiliate platform to track, report and analyse affiliate programmes, including its Ad Serving and mobile-app tracking tools.

The team will also showcase the company’s Income Access Network, which supports affiliate programme growth by connecting merchants to an extensive database of segmented affiliates. Forex brokers visiting the Income Access booth will be able to discuss the company’s broader digital marketing services, including affiliate programme management, media buying, search engine marketing (SEM), social media marketing and app store optimisation (ASO).

At 10:00 a.m. local time on 23rd May in the Workshop Room of the Sypros Kyprianou Centre, Wolde Gabriel will present an affiliate marketing workshop, ‘How to benefit from an affiliate programme to increase your acquisitions and maximise your revenues’. The presentation will discuss the benefits of launching an affiliate programme and how the channel complements brokers’ broader digital marketing strategies.

Wolde Gabriel said: “We’re excited to exhibit at the iFX Expo International conference, one of the retail forex and financial trading industry’s biggest annual European events. The financial trading space is an increasingly important business focus for us as a company. We look forward to discussing our diverse marketing solutions with brokers and sharing our insights on affiliate marketing’s growing role in trader acquisition at our workshop.

To schedule a meeting with the Income Access team in Cyprus, contact Income Access.

 

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