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SportingTech Partners with Income Access

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SportingTech Partners with Income Access

SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.

Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.

Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.

The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.

Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.

Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.

For more information about the partnership and upcoming programme launch, please contact SportingTech.

 

About SportingTech
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.

SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires. For more information, visit: www.incomeaccess.com.

 

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).

Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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Affiliate Announcements

Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

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Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

Login Casino, the media gambling-sponsor of Kyiv iGaming Affiliate Conference, is raffling a free VIP ticket for the event.

 

The conference will be held on November 15 at a popular local platform TAO Event Hall, Kyiv, Ukraine. In order to take part in the raffle one has to fill in the registration form on the Login Casino website, having indicated the name and e-mail address from 9.10.2018 to 04.11.2018. The winner will be determined on November 5 via a random number generator.

The VIP ticket includes:

  • separate registration at the entrance;
  • comfortable VIP zone with the best level of service and networking opportunities;
  • access to both conference and exhibition area;
  • access to the after-party;
  • gifts from the event organizers.

What is going to be at the conference:

Both local and foreign experts of the sector will take part in the event. The conference will bring together iGaming business representatives as well as stakeholders of the affiliate marketing industry – one of the most accessible ways of brand promotion. The platform will give the visitors and speakers the opportunity to get new business contacts and listen to a number of useful reports.

During the event, the industry experts will take the floor in section № 1. They will cover the following topics:

  • revenues from the affiliate programs;
  • correct paid traffic redirection to gambling website;
  • which resources outside of the Runet can be useful for operators;
  • how exactly the work for the World Wide Web is carried out and many more.

The special guest for the event is the head of the advertising traffic audit service ClickFrog.ru Konstantin Novofastovsky. He will dwell on how a successful gambling-related traffic purchase is carried out as well as about the most popular traffic channels to gambling websites. The expert will also explain how to avoid bots, what to choose – CRM-banner or ClickUnder and many more.

One more speaker at the platform for presentations in section № 1: Conference will be Vladimyr Luchaninov, Procurement Director at Firelink Media. He will explain the criteria for choosing an affiliate program, which risks and pitfalls can be connected with it.

The event organizer is an international company Smile-Expo.

Register: https://bit.ly/2QE5peS

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Affiliate Announcements

Betsson Group Wins Top Online Gaming Affiliate Award

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Betsson Group Affiliates – Best Affiliate Programme – EGR Italy Awards 2018

Betsson Group is proud to announce that it has received one of the highest accolades when it comes to the online gaming affiliate arena, with its affiliate offering named ‘Best Affiliate Programme 2018’ at the prestigious EGR Italy Awards.

Hosted at Aldrovandi Villa Borghese, in the heart of Rome, the fifth edition of the EGR Italy Awards brought together the largest online gaming operators and service providers operating in the Italian market. This is the first time that the EGR Italy Awards has introduced the ‘Best Affiliate Programme of the Year’ category, meaning that Betsson Group is truly leading the way with its affiliate programme in the Italian market.

Jesper Svensson, CEO for Betsson Group said, “We’re very proud to receive this award as the entire team has worked really hard to deliver excellence in everything that we do. It’s encouraging to see that the efforts done behind the scenes in offering our affiliate partners the highest possible level of service are being recognised.

Our multi-region and multi-brand offering gives our affiliate partners unrivalled flexibility to promote what works best for them and this award proves that our affiliate management teams are doing an amazing job.”

To learn more about the award-winning affiliate partnerships programme by Betsson Group, visit www.BetssonGroupAffiliates.com.

About Betsson Group

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

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