SportingTech, a Portugal-based supplier of high-end software for online and retail gaming operators, has partnered with Income Access, Paysafe’s marketing technology and services provider. The partnership will see SportingTech leverage Income Access’ tracking and analytics platform in the management of affiliate programmes for its catalogue of operator clients.
Operating in over 15 regulated markets, SportingTech offers a range of products to its iGaming partners, supporting an array of languages, currencies and operational requirements to create tailored solutions to meet client needs. Specialising in iGaming solutions and omni-channel retail, the company boasts a robust sportsbook engine, casino and virtual sports content, customised betting experiences and state-of-the-art in-play software.
Partners of SportingTech also benefit from its trustworthy business intelligence, which helps to manage all operational information through an intuitive analytics tool. With a modular platform approach, effective CRM solution and a payment gateway that provides advanced payment services, SportingTech has established itself as a leader in tailored omni-channel strategies.
The Income Access affiliate platform, which features flexible commission pay-outs, end-to-end tracking and reporting, and a comprehensive digital campaign management tool, will enable SportingTech clients and their respective affiliates to easily identify actionable data to improve player conversions. Winner of eGaming Review’s B2B ‘Affiliate Software’ award four times since 2013, the platform also features advanced ad targeting capabilities based on geo-location and other criteria.
Aposta7 and Betzest are two of the clients currently partnered with SportingTech that will integrate with the Income Access affiliate software. Aposta7 is a sportsbook targeting the Portuguese market, while Betzest, a Malta-licensed sportsbook and casino operator for the Scandinavian market, is set to launch soon and will feature games from leading providers such as NetEnt and Microgaming.
Gonçalo Marcelino, Head of Business Development at SportingTech, said: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals. Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients. In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.”
For more information about the partnership and upcoming programme launch, please contact SportingTech.
Consumers expect to place their bets anywhere, at any time of day, from any device, machine or channel. They expect the same experience from one touch-point to another. Today’s gamers are unwittingly omni-channel.
SportingTech offers a high-end software that enables online and retail gaming operators to run their gaming site and completely manage their customer base. A complete suite of products that can be used like a whole platform, or alternatively as single modules to be integrated within existing platforms.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires. For more information, visit: www.incomeaccess.com.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
SoftSwiss Affiliate Platform expands to 4 new third-party clients
The SoftSwiss Affiliate Platform, recently singled out under the brand name Affilka, has inked deals with 4 new third-party clients, with the very first one being multi-cryptocurrency casino platform BC.Game. These agreements are significant milestones for Affilka’s product growth and distribution.
Affilka, an Affiliate Platform designed by SoftSwiss, is a reliable, safe and trustworthy standalone tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.
Affilka has shown amazing results working with a variety of brands operating on the SoftSwiss Online Casino Platform. Now it keeps on actively expanding its client portfolio. And as a result Affilka signed a deal with a big crypto-friendly gaming platform in Q4 2020. The third-party platform integration is a significant milestone for Affilka in breaking new ground and strengthening its global footprint.
“We are extremely excited to introduce our very first third party client BC.Game, who will expanded our business partner network within the Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan. The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets”, noted Anastasia Borovaya, Affilka Product Owner at SoftSwiss.
Additionally, BC.Game has recently signed a cooperation agreement with another SoftSwiss sub-brand – the SoftSwiss Game Aggregator. The deal will include the delivery of various slot games produced by BGaming and 50+ other popular game providers.
Affilka continues to gain momentum enhancing the solution with even more new features as well as collaborating on new interesting projects with major industry players.
Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience
Affiliate Capital has joined the Safe Affiliate Programs alliance enabling its members to benefit from the experience of some of the most successful affiliate programs in the business and to share their own expertise to the benefit of their affiliates.
Affiliate Capital was launched last month when Jackpot Capital Casino, Grande Vegas Casino and Slotastic merged their affiliate programs into one. The group has developed new, enhanced software that provides affiliates with detailed reporting and dynamic tracking. Affiliates have just one logon and one commission payment for the three well-established brands.
Safe Affiliate Programs is an association of like-minded affiliate programs all committed to sharing expertise and providing support to each other and their affiliates. It includes Intertops Affiliates, Legend Affiliates, Golden Euro Affiliates, Drake Affiliates, Juicy Stakes Affiliates, Slots Vendor and Springbok Affiliates.
These affiliate programs share a belief in honest and supportive business relationships. The benefits for all include easy recommendations between partners, trouble shooting for affiliates across programs and a collective flow of information in one combined newsletter.
“If you have an idea or an issue to discuss then one of our members can pitch it to one or all of the other programs for you” said Ellen at Safe Affiliate Programs. “We’re all in this together!”
Safe Affiliate Programs members share business acumen with each other ethically, honestly and with integrity. They also enjoy socializing together at joint dinners and open bar events at conferences like Safe’s launch party at the iGB Affiliate Conference in London last February.
AskGamblers’ Topsy Turvy AskMania Affiliate Race Has Its Winners
Organised by AskGamblers, Topsy Turvy AskMania is a social race, made for affiliate managers and casinos exclusively. Starting on 5 October 2020, the Mania ended on 30 November 2020 with the winners announced on the AskGamblers website, 1 December 2020.
Topsy Turvy AskMania is a unique creation powered by AskGamblers, designed for affiliate managers and casinos exclusively. Initiated on 5 October 2020, the Mania ended on 30 November 2020 with the results being announced on 1 December 2020. The special affiliate race featured some outstanding prizes, rewarding contestants in ways never been seen before.
Without a further ado, here’s the final rundown with the top 13 affiliate managers/casinos:
1. Oshi Casino, Managed by Lars
2. Wazamba Casino, Managed by Helen
3. Campeonbet Casino, Managed by Andreza
4. Wolfy Casino, Managed by Davor
5. Winner’s Magic Casino, Managed by Elena
6. LuckyDino Casino, Managed by Joonas
7. Betchaser Casino, Managed by Vasily
8. SaphireBet Casino, Managed by Olga
9. Casino Room, Managed by Miles
10 1Xslots Casino, Managed by Andrey
11. Betsson Casino, Managed by Shakira
12. Universal Slots Casino, Managed by Carlos
13. Casino Extra, Managed by Irina
The tournament took place on different social platforms – AskGamblers Facebook page, Instagram, Twitter, LinkedIn,
Reddit, Telegram and AskGamblers YouTube page, followed by a #AGtopsyturvy hashtag during the race. Apart from social media, the points were also scored through the Certificate of Trust, exclusive bonuses, testimonials and more.
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