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Income Access to Sponsor Fourth Annual AffiliateFEST

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Income Access to Sponsor Fourth Annual AffiliateFEST

Event sponsor will also moderate panel on eSports, fantasy, social betting and traditional gaming

 

Income Access, Paysafe Group’s marketing technology and services provider, will again be a sponsoring partner of AffiliateFEST, the annual digital accelerator dedicated to educating iGaming affiliates and sharing insights on digital growth hacking. Now in its fourth year, AffiliateFEST will take place on 19th September 2018 at the Hilton Olympia in London.

Through its sponsorship of AffiliateFEST, Income Access promotes skills development in the affiliate sector by supporting sessions focused on relevant themes, including advertising compliance codes, how mobile can add value to affiliate acquisition strategies and the role of artificial intelligence in the affiliate industry. Partnered with more than 250 iGaming brands across an array of markets, Income Access is a longstanding supporter of strategic evolution within the industry.

Sarafina Wolde Gabriel, Income Access’ Vice President of Strategy, will moderate one of the panel discussions, which will explore emerging trends across several growing sectors within the iGaming industry. E-sports, fantasy, social betting and traditional gaming will all be covered as panelists dissect the psychology of player behaviours, pitfalls and barriers to entry, and more.

This year’s edition of AffiliateFEST will feature 17 expert speakers, the full list of which can be found here.

AffiliateFEST is organised by Affiliate Insider, a company run by veteran affiliate marketer Lee-Ann Johnstone and dedicated to providing the latest affiliate marketing and industry news as well as organising bespoke workshops and skills development programmes to support the continued growth of the affiliate channel.

AffiliateFEST runs alongside the Betting on Sports conference week, which takes place from 18th to 21st September and will host 140 exhibitors, 2,500+ delegates and 200 leading industry speakers. Income Access is sponsoring one of the conference panel discussions – “Reaching the Player – where do affiliates fit in?” – which takes place on 19th September at 12:10 GMT at the Olympia London.

Lee-Ann Johnstone, Founder and CEO of AffiliateINSIDER, said: “AffiliateFEST offers in depth content that is designed to help affiliates grow their business. Our speakers are highly respected experts and everybody in attendance benefits from the depth of content that is shared in the workshop sessions. The personalised networking is invaluable as you really get to connect with brands that are keen to grow. You just don’t get this kind of insight from larger iGaming events and our delegates always leave with a host of ideas, great connections and insight to keep their business growing from strength to strength.”

Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “AffiliateFEST continues to display its commitment to building the affiliate channel through education. We’re proud to be both a sponsor and participant in this important event, which only grows more relevant over time.”

Affiliates who wish to attend but have yet to register, can do so FREE on the event’s registration page.

 

Affiliate Success

Bojoko crowned Affiliate of the Year at EGR Nordic Awards

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Bojoko crowned Affiliate of the Year at EGR Nordic Awards

 

Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony

 The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.

This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.

Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.

EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.

The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”

Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.

Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.

During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.

Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.

“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.

“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.

“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”

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Affiliate Success

GGPoker strengthens its commitment to compliance by partnering with Rightlander.com

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BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures

 

Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution

GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.

Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.

Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.

The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business.  As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”

Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”

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Affiliate Success

PartnerMatrix releases Top Affiliate Networks Report 2021

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PartnerMatrix releases Top Affiliate Networks Report 2021

 

Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.

The Top Affiliates Network Report helps operators answer essential questions such as:

  • Which are the most popular iGaming affiliate platforms?
  • How to find the perfect match for your brand’s needs?
  • How can operators assess the potential of affiliate networks?
  • What types of traffic and activity can you expect?

 

The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.

With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.

Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.

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