Awards
Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award
Paysafe, a leading specialized payments platform, announced that Income Access, its marketing technology and services provider, won in the ‘Affiliate Software Supplier’ category at this year’s eGaming Review (EGR) B2B Awards. The winners were announced during EGR’s two-day virtual event that concluded yesterday, July 7th, 2021.
The EGR B2B Awards recognize the very best service providers in the online gambling industry. Income Access’ award marks its third consecutive win in the ‘Affiliate Software Supplier’ category and the seventh time in the last nine years that the affiliate tracking and reporting technology provider has received the honour.
With nearly two decades’ experience providing affiliate and digital marketing expertise to top brands across all iGaming verticals, Income Access’ latest award reflects its commitment to delivering an intuitive solution that optimizes every aspect of a marketing campaign. Over the last 12 months, the Paysafe company implemented a number of platform updates designed to improve the overall user experience for operators and their affiliates. These enhancements provide partners with a seamless and efficient user experience, along with in-depth and transparent reporting tools that further improve efficiency for campaign optimization.
Demonstrating a continued focus on building meaningful industry relationships, the 2020-2021 judging period also saw Income Access secure numerous partnerships, including those with Fonbet Cyprus, Luckbox, Tech365, Tipico U.S., and the Virginia Lottery. These have been complemented by enduring affiliate software partnerships with major U.S. and global brands, including BetVictor, Caesars Interactive Entertainment, Danske Spil, FanDuel, and Golden Nugget.
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, commented: “I’m exceptionally proud of our Income Access team and their impassioned approach towards nurturing sustainable growth for our iGaming brand partners. Throughout this past year, we have remained committed to providing innovative affiliate marketing solutions that are responsive to the changing needs of our clients and their diverse acquisition and retention strategies. It’s truly an honour to receive this distinction, which celebrates all that our team has accomplished.”
Affiliate Success
ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider
ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.
The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.
David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”
Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”
MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.
Affiliate Success
Golden Boomerang Awards 2024: Annual Global Traffic Tournament
Boomerang Partners launches the prestigious Golden Boomerang Awards 2024 traffic tournament for affiliates worldwide. The competition will be held on a special landing where participants can demonstrate their expertise in driving high-value traffic while contending for grand prizes
The Golden Boomerang Awards is the first tournament organized by Boomerang Partners to reward affiliates who drive high-quality traffic to its online gambling platforms. Running from February 14th to May 14th, 2024 this exclusive tournament offers affiliates a prime opportunity to showcase their traffic generation skills, with the potential to secure booming rewards, including cash prizes, VIP benefits, stylish merchandise, and real gold trophies.
The tournament welcomes both existing and new partners of Boomerang. The new partners must submit an online application and receive a unique ID instantly. This ID ensures transparent evaluation of the traffic driven and sets the stage for a merit-based competition, as the Golden Boomerang Awards emphasizes a performance-based scoring system focusing on the quality and volume of first-time deposits (FTDs). Showing points tally rather than raw FTDs — there’s a leaderboard to track and reward affiliates’ efforts with prizes. The tournament also includes a bi-weekly rewards system with prizes like sleek new MacBooks, Semrush Business subscriptions, Go Pro UAVs, and other hot rewards for hitting key traffic milestones — all incentivizing participant results.
Additionally to these rewards, the most active participants will also be spotlighted across special categories:
- ‘Best Sportsbook Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of sportsbook traffic,
- ‘Best Casino Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of casino traffic,
- ‘Best Quality Traffic 2024’, Awarded for delivering overall exceptional quality traffic to Boomerang Partners’ brands,
- ‘Rising Star 2024’, Honors a newer affiliate who showed outstanding growth and performance — overall four additional categories recognizing more winners with golden statuettes,
- and much more.
The prize distribution will culminate with the three top golden statuettes: all finishers in the Golden Boomerang Awards tournament will each receive a lustrous, heavyweight Gold Boomerang statue — an industry representation of joining the top tier of affiliate marketing talent, — along with a VIP access pass to the glamorous invite-only Boomerang Awards Grand Ceremony!
As Boomerang Partners CEO Vitalii Prokofev notes, “Making balanced and fair rules in our tournament, we aim to measure an affiliate’s ability to bring value to any partner program effectively. The Golden Boomerang Award thus objectively recognizes those with true best-in-class traffic generation skills — a mark of top-tier affiliate talent. Winners of the Boomerang Award are revered as high-performance leaders, setting a standard for the industry.”
But the best part is reserved for last: the Golden Boomerang Awards on June 1st, 2024 will host the top 30 finalists — highest-performing participants based on tournament results — inviting them for an unforgettable Grand Ceremony experience in Cyprus. Beyond the glamorous accommodations, these VIPs can expect incredible networking with the industry’s best, a brilliant awards ceremony, an A-list entertainment lineup, and an afterparty with unbeatable presents and surprises, as well as many other activities before and after the main event. The invite-only grand finale promises to be the highlight of the year, celebrating the annual Golden Boomerang Awards tournament in a spectacular style.
The Golden Boomerang Awards 2024 intends to bring together world-class affiliates in a competitive yet collaborative setting that rewards driving quality traffic on an annual basis. The tournament signup opens on February 14th and continues past the finale on May 14th, 2024. While later registration is possible, joining earlier allows more time to drive traffic and boosts chances of success. Interested partners can join the exciting journey, demonstrate their expertise, and claim their share of rich rewards at GoldenBoomerangAwards.com
Affiliate Success
Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024
Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.
The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.
Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.
Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “
The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.