Born and raised in Belgium, Christiaan Bollen (Boljoro) is among the few LRT Certified Professionals in the world.
EEGReport Magazine: Hi Christiaan, tell us a bit about yourself, we want to know who Christiaan Bollen really is. Where were you born? What was the key idea of developing these skills that got you so far in the industry?
Christiaan: I am born and raised in Belgium. As a kid, there was always a big interest in computers. In high school I started creating my first affiliate websites, it was a nice extra income for a teenager. Later in university I graduated in Software Development, during my time at university there was not so much time for the websites, there were other priorities during those years and the affiliate websites were put on hold.
After graduating at university, I started working as consultant in a local Belgian software development agency.
In the evenings after work the urge to make my own websites came back. At that time in 2012 in Belgium the gambling market just got legalized. Because there was not really a website that gave an overview of which casinos were legal I decided to make a website that gives an overview of legal gambling websites. I had no idea how much money there was to make as an affiliate in this industry.
My first website Goedgekeurdegoksites.be started small, an overview of all the legal websites with some information and a few affiliate links. From time to time some extra news was added. Nothing big. After some months the income became bigger and bigger. Later I decided to stop working as software developer and started up my own company. Today Goedgekeurde Goksites is one of the biggest iGaming affiliate websites in Belgium. The website also has a version for the French speaking part of Belgium, Jeux de Casino Approuvés .
Being an affiliate gives you a lot of freedom. As long as there is an internet connection and you have your laptop with you, you can work. There are even some people who claim to do all their work on their smartphone.
Having all the freedom in the world, last year I decided to move to Barcelona, my favorite city. The company is now also officially in Spain. Soon more Spanish and International websites will be released. At the moment those are in development.
What I like and focus on is SEO. In the 5 years I have been to many SEO conferences and got really good in it. Last year I was honored to join the SEOktoberfest, one of the most exclusive SEO conferences with all top experts. Sometimes I also speak as SEO specialist at conferences.
Going to conferences gives me a chance to travel around the world and discover new places. It is also a good variety in my daily life as affiliate.
EEGReport Magazine: Since there are hundreds of Search Engine Optimization, Online Marketing and Web Development agencies out there, where do you think Boljoro stands in relation to the competition at this moment?
Christiaan: Boljoro is a small company, I mainly do consultancy work as SEO specialist. Build an SEO strategy for a company that their in house team can execute.
It is hard to say about myself but I believe my knowledge is above average of other SEOs. Going to many conferences talking with other experts but also getting ideas from other people you talk with. It doesn’t always have to be an expert that has good ideas.
Being part of closed communities like the SEOktoberfest gives me the opportunity to be in close contact with people from Google, Facebook, LinkedIn and big agencies. This is my biggest source of information. It benefits me as affiliate and my clients.
EEGReport Magazine: Tell us which markets do you target with Boljoro and in which fields/niches are your clients active?
Christiaan: The biggest market for Boljoro is still Belgium, next to that the focus is going to Spain as we relocated. As I am an igaming affiliate, the igaming niche is the most important. But Boljoro also has clients in other niches, the car industry for example.
In the beginning you try to get clients and don’t really focus on a market. Now there is so much work that I don’t take random customers in different markets anymore. My focus is on the gambling industry. I am open to new projects in other markets but only if they are interesting enough for me.
EEGReport Magazine: We know that you’re constantly travelling, could you share the most interesting events that are dedicated to SEO/link building or affiliate conferences/events?
Christiaan: The most interesting SEO conference for me is Ungagged, this conference is 2 times a year. In June in London and in November in Las Vegas. For a igaming affiliate the fact that it is in Vegas is an extra plus.
If you focus on a specific country, try to go an SEO conference in that country. The local people will have their own strategies that you can learn from. Some things work different in other countries.
Always try to blend in with your competitors if you do SEO, just be a little bit better then them.
For the igaming affiliates, they can not miss the London Affiliate Conference. This conference makes it possible to talk affiliate managers from most of the brands. The other iGB Affiliate conferences are also good but there are less brands present. At the iGB events lately the level of SEO presentations also got better.
EEGReport Magazine: Google rolled out it’s final version of Penguin, what’s your angle on this “real-time update” ?
Christiaan: Calling it the final version might not be so accurate, it keeps getting updated. You have to be even more careful with your link profile as they can push a change every day. One of these updates might have a big influence on your website. My advice is to keep a clean link profile.
EEGReport Magazine: How about Google’s New Mobile Index?
Christiaan: An obvious evolution, mobile had a big growth in the last decade. These days everyone is walking around with a smartphone and using it whenever they can. The amount of mobile traffic got higher than desktop. It is normal that Google follows this evolution and puts mobile before desktop now.
EEGReport Magazine: Can you tell us how did you see this year in terms of Google and what do you predict for the New Year, any major updates or so that you expect?
Christiaan: Continuing on the previous question, mobile got more important. We saw Google put the mobile friendly tag first, now the mobile first index. In the next year I expect that AMP will grow more and become more important. Or at least that is what Google wants. This way they have even more control over the internet.
EEGReport Magazine: Which term do you prefer link builder or link earner, and why?
Christiaan: Link earner, the links you can earn naturally are probably way more relevant and helpful for the reader. This will also reflect in the user behavior on your website which will have a positive impact on your SEO. These links are also more likely to convert your users. After all that is what you want to do with your site.
Buying links is possible but be careful what you do, Google is watching. I prefer earning links.
EEGReport Magazine: How do you see this “new era” in the backlinks world, I mean is content king in your opinion?
Christiaan: Don’t believe people who say that links don’t matter, they do. Even Google’s, Gary Illyes said it last year: “Ranking without links is really, really hard”.
EEGReport Magazine: Do you use metrics like Alexa Rank, PA and DA, Trust Flow and Citation Flow. if yes what’s your opinion about these?
Christiaan: For me metrics are important, mainly I use Trust Flow and Citation Flow. Next to that I also use Link Research Tools Power and Trust.
But don’t get to focused on metrics. You also have to visit the website. See how it looks, what is your “feeling” about a website. The more experience you have as an SEO this feeling will become more accurate and clear. There are so many factors that matter.
A website with lower metrics can be better for your link profile than a website with higher metrics. It is important that the content in which your link can be found is related to your website. The website must fit yours.
Be careful with websites or self-called SEO’s or marketers that try to sell you links. Many times they manipulate you into buying to expensive links. Alarm bells should start ringing if you get an email from firstname.lastname@example.org that has these great links for sale.
Always try to check the history of a website. How long has it been online, did it have a big change in the last months, has it been offline for some time, etc.
EEGReport Magazine: Let’s talk affiliates a bit, how do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
Christiaan: Is it not already global? Gambling is everywhere over the world, online and offline. Where people have the possibility to go online there will be people gambling online. There are also affiliate websites all over the world. Some regions might not be as popular as others but when casinos or affiliates see a way to earn money they are there.
I am not sure how legal it will be in different places in the world. As we can see in Europe, more and more countries start legalizing online gambling. The reason they give for this is to help people, don’t get them into debts or addicted. According to me their main reason is that they see a way to earn more money by charging taxes for gambling.
EEGReport Magazine: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?
Christiaan: 100% agree, this industry is great. For newbies, don’t give up! It is a really hard and competitive market. You need confidence that you can do it, make a plan. You will need a lot of patience.
Don’t expect that it will be easy or quick money. You should work hard for it and it will take time. It can take months or a year before you earn your first euro. If you plan to give up your job for it, don’t do it. You need savings to go through the first year or keep your current job next to it.
EEGReport Magazine: Tell us one change that you want to see in the online casino/gambling affiliate world?!
Christiaan: More cooperation between (European) countries in their gambling laws. Every country has its own laws, in some countries the laws are even different for parts of the country like in Germany.
Affiliates but also gamblers can’t see the wood for the trees. As I told before, this was the first reason for me to start up my main website Goedgekeurde Goksites. Everything I publish on my website is legal in Belgium. If you translate the title to English it is “Approved Gambling Websites”. I want my visitors to be able to browse my website without having to worry about legal stuff when they are on my website.
EEGReport Magazine: Where would you like to travel in Eastern Europe?
Christiaan: Everywhere, I love traveling. I have only been to Budapest, Hungary, in Eastern Europe. In the future I hope to see more of the East of Europe. Usually my travels are a combination of work and fun. I go to a conference and stay a bit longer to explore the area. If you can advice me any conferences?
EEGReport Magazine: Do you have region or country that you wouldn’t want to visit in Eastern Europe, if so why?
Christiaan: There is no specific country that I would not like to visit. The only thing places I wouldn’t want to go to are places where it is not safe.
This interview Affiliate Superstars: Interview with Christiaan Bollen appeared first on EEGReport Magazine.
3 Things To Consider Before Starting A New Casino Affiliate Business
There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!
Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.
Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.
In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.
Let’s get going with the foundation of any career in the affiliate industry.
If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.
Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!
If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!
When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.
Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.
If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.
Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.
The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party
The 3rd iteration of the Digital Marketing Mixer a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.
The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.
Join the party – Learn the latest SEO Insight and enjoy the show!
“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!” mentions Johnstone.
The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.
The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.
Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said “ The Digital Marketing Mixer offers affiliates, suppliers and operators a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said: “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!”
RSVP FOR FREE and enjoy the next Digital Marketing Mixer – HERE
Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June
Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.
The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.
With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.
The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.
Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”
The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.
“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “ said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event.
The Digital Marketing Mixer will offer a host of fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!
Lloyd Richman, founder of iBet Directory commented: “The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.“
If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
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