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Affiliate Superstars: Interview with Christiaan Bollen

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christiaan bollen

Born and raised in Belgium, Christiaan Bollen (Boljoro) is among the few LRT Certified Professionals in the world.

EEGReport Magazine: Hi Christiaan, tell us a bit about yourself, we want to know who Christiaan Bollen really is. Where were you born? What was the key idea of developing these skills that got you so far in the industry?

Christiaan: I am born and raised in Belgium. As a kid, there was always a big interest in computers. In high school I started creating my first affiliate websites, it was a nice extra income for a teenager. Later in university I graduated in Software Development, during my time at university there was not so much time for the websites, there were other priorities during those years and the affiliate websites were put on hold.
After graduating at university, I started working as consultant in a local Belgian software development agency.

In the evenings after work the urge to make my own websites came back. At that time in 2012 in Belgium the gambling market just got legalized. Because there was not really a website that gave an overview of which casinos were legal I decided to make a website that gives an overview of legal gambling websites. I had no idea how much money there was to make as an affiliate in this industry.
My first website Goedgekeurdegoksites.be started small, an overview of all the legal websites with some information and a few affiliate links. From time to time some extra news was added. Nothing big. After some months the income became bigger and bigger. Later I decided to stop working as software developer and started up my own company. Today Goedgekeurde Goksites is one of the biggest iGaming affiliate websites in Belgium. The website also has a version for the French speaking part of Belgium, Jeux de Casino Approuvés .

Being an affiliate gives you a lot of freedom. As long as there is an internet connection and you have your laptop with you, you can work. There are even some people who claim to do all their work on their smartphone.
Having all the freedom in the world, last year I decided to move to Barcelona, my favorite city. The company is now also officially in Spain. Soon more Spanish and International websites will be released. At the moment those are in development.

What I like and focus on is SEO. In the 5 years I have been to many SEO conferences and got really good in it. Last year I was honored to join the SEOktoberfest, one of the most exclusive SEO conferences with all top experts. Sometimes I also speak as SEO specialist at conferences.
Going to conferences gives me a chance to travel around the world and discover new places. It is also a good variety in my daily life as affiliate.

EEGReport Magazine: Since there are hundreds of Search Engine Optimization, Online Marketing and Web Development agencies out there, where do you think Boljoro stands in relation to the competition at this moment?

Christiaan: Boljoro is a small company, I mainly do consultancy work as SEO specialist. Build an SEO strategy for a company that their in house team can execute.
It is hard to say about myself but I believe my knowledge is above average of other SEOs. Going to many conferences talking with other experts but also getting ideas from other people you talk with. It doesn’t always have to be an expert that has good ideas.
Being part of closed communities like the SEOktoberfest gives me the opportunity to be in close contact with people from Google, Facebook, LinkedIn and big agencies. This is my biggest source of information. It benefits me as affiliate and my clients.

EEGReport Magazine: Tell us which markets do you target with Boljoro and in which fields/niches are your clients active?

Christiaan: The biggest market for Boljoro is still Belgium, next to that the focus is going to Spain as we relocated. As I am an igaming affiliate, the igaming niche is the most important. But Boljoro also has clients in other niches, the car industry for example.

In the beginning you try to get clients and don’t really focus on a market. Now there is so much work that I don’t take random customers in different markets anymore. My focus is on the gambling industry. I am open to new projects in other markets but only if they are interesting enough for me.

Boljoro

EEGReport Magazine: We know that you’re constantly travelling, could you share the most interesting events that are dedicated to SEO/link building or affiliate conferences/events?

Christiaan: The most interesting SEO conference for me is Ungagged, this conference is 2 times a year. In June in London and in November in Las Vegas. For a igaming affiliate the fact that it is in Vegas is an extra plus.
If you focus on a specific country, try to go an SEO conference in that country. The local people will have their own strategies that you can learn from. Some things work different in other countries.
Always try to blend in with your competitors if you do SEO, just be a little bit better then them.

For the igaming affiliates, they can not miss the London Affiliate Conference. This conference makes it possible to talk affiliate managers from most of the brands. The other iGB Affiliate conferences are also good but there are less brands present. At the iGB events lately the level of SEO presentations also got better.

EEGReport Magazine: Google rolled out it’s final version of Penguin, what’s your angle on this “real-time update” ?

Christiaan: Calling it the final version might not be so accurate, it keeps getting updated. You have to be even more careful with your link profile as they can push a change every day. One of these updates might have a big influence on your website. My advice is to keep a clean link profile.

EEGReport Magazine: How about Google’s New Mobile Index?

Christiaan: An obvious evolution, mobile had a big growth in the last decade. These days everyone is walking around with a smartphone and using it whenever they can. The amount of mobile traffic got higher than desktop. It is normal that Google follows this evolution and puts mobile before desktop now.

EEGReport Magazine: Can you tell us how did you see this year in terms of Google and what do you predict for the New Year, any major updates or so that you expect?

Christiaan: Continuing on the previous question, mobile got more important. We saw Google put the mobile friendly tag first, now the mobile first index. In the next year I expect that AMP will grow more and become more important. Or at least that is what Google wants. This way they have even more control over the internet.

EEGReport Magazine: Which term do you prefer link builder or link earner, and why?

Christiaan: Link earner, the links you can earn naturally are probably way more relevant and helpful for the reader. This will also reflect in the user behavior on your website which will have a positive impact on your SEO. These links are also more likely to convert your users. After all that is what you want to do with your site.
Buying links is possible but be careful what you do, Google is watching. I prefer earning links.

EEGReport Magazine: How do you see this “new era” in the backlinks world, I mean is content king in your opinion?

Christiaan: Don’t believe people who say that links don’t matter, they do. Even Google’s, Gary Illyes said it last year: “Ranking without links is really, really hard”.

EEGReport Magazine: Do you use metrics like Alexa Rank, PA and DA, Trust Flow and Citation Flow. if yes what’s your opinion about these?

Christiaan: For me metrics are important, mainly I use Trust Flow and Citation Flow. Next to that I also use Link Research Tools Power and Trust.
But don’t get to focused on metrics. You also have to visit the website. See how it looks, what is your “feeling” about a website. The more experience you have as an SEO this feeling will become more accurate and clear. There are so many factors that matter.

A website with lower metrics can be better for your link profile than a website with higher metrics. It is important that the content in which your link can be found is related to your website. The website must fit yours.

Be careful with websites or self-called SEO’s or marketers that try to sell you links. Many times they manipulate you into buying to expensive links. Alarm bells should start ringing if you get an email from company@gmail.com that has these great links for sale.
Always try to check the history of a website. How long has it been online, did it have a big change in the last months, has it been offline for some time, etc.

EEGReport Magazine: Let’s talk affiliates a bit, how do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Christiaan: Is it not already global? Gambling is everywhere over the world, online and offline. Where people have the possibility to go online there will be people gambling online. There are also affiliate websites all over the world. Some regions might not be as popular as others but when casinos or affiliates see a way to earn money they are there.

I am not sure how legal it will be in different places in the world. As we can see in Europe, more and more countries start legalizing online gambling. The reason they give for this is to help people, don’t get them into debts or addicted. According to me their main reason is that they see a way to earn more money by charging taxes for gambling.

EEGReport Magazine: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?

Christiaan: 100% agree, this industry is great. For newbies, don’t give up! It is a really hard and competitive market. You need confidence that you can do it, make a plan. You will need a lot of patience.
Don’t expect that it will be easy or quick money. You should work hard for it and it will take time. It can take months or a year before you earn your first euro. If you plan to give up your job for it, don’t do it. You need savings to go through the first year or keep your current job next to it.

EEGReport Magazine: Tell us one change that you want to see in the online casino/gambling affiliate world?!

Christiaan: More cooperation between (European) countries in their gambling laws. Every country has its own laws, in some countries the laws are even different for parts of the country like in Germany.
Affiliates but also gamblers can’t see the wood for the trees. As I told before, this was the first reason for me to start up my main website Goedgekeurde Goksites. Everything I publish on my website is legal in Belgium. If you translate the title to English it is “Approved Gambling Websites”. I want my visitors to be able to browse my website without having to worry about legal stuff when they are on my website.

EEGReport Magazine: Where would you like to travel in Eastern Europe?

Christiaan: Everywhere, I love traveling. I have only been to Budapest, Hungary, in Eastern Europe. In the future I hope to see more of the East of Europe. Usually my travels are a combination of work and fun. I go to a conference and stay a bit longer to explore the area. If you can advice me any conferences?

EEGReport Magazine: Do you have region or country that you wouldn’t want to visit in Eastern Europe, if so why?

Christiaan: There is no specific country that I would not like to visit. The only thing places I wouldn’t want to go to are places where it is not safe.

 

This interview Affiliate Superstars: Interview with Christiaan Bollen appeared first on EEGReport Magazine.

 

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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