Born and raised in Belgium, Christiaan Bollen (Boljoro) is among the few LRT Certified Professionals in the world.
EEGReport Magazine: Hi Christiaan, tell us a bit about yourself, we want to know who Christiaan Bollen really is. Where were you born? What was the key idea of developing these skills that got you so far in the industry?
Christiaan: I am born and raised in Belgium. As a kid, there was always a big interest in computers. In high school I started creating my first affiliate websites, it was a nice extra income for a teenager. Later in university I graduated in Software Development, during my time at university there was not so much time for the websites, there were other priorities during those years and the affiliate websites were put on hold.
After graduating at university, I started working as consultant in a local Belgian software development agency.
In the evenings after work the urge to make my own websites came back. At that time in 2012 in Belgium the gambling market just got legalized. Because there was not really a website that gave an overview of which casinos were legal I decided to make a website that gives an overview of legal gambling websites. I had no idea how much money there was to make as an affiliate in this industry.
My first website Goedgekeurdegoksites.be started small, an overview of all the legal websites with some information and a few affiliate links. From time to time some extra news was added. Nothing big. After some months the income became bigger and bigger. Later I decided to stop working as software developer and started up my own company. Today Goedgekeurde Goksites is one of the biggest iGaming affiliate websites in Belgium. The website also has a version for the French speaking part of Belgium, Jeux de Casino Approuvés .
Being an affiliate gives you a lot of freedom. As long as there is an internet connection and you have your laptop with you, you can work. There are even some people who claim to do all their work on their smartphone.
Having all the freedom in the world, last year I decided to move to Barcelona, my favorite city. The company is now also officially in Spain. Soon more Spanish and International websites will be released. At the moment those are in development.
What I like and focus on is SEO. In the 5 years I have been to many SEO conferences and got really good in it. Last year I was honored to join the SEOktoberfest, one of the most exclusive SEO conferences with all top experts. Sometimes I also speak as SEO specialist at conferences.
Going to conferences gives me a chance to travel around the world and discover new places. It is also a good variety in my daily life as affiliate.
EEGReport Magazine: Since there are hundreds of Search Engine Optimization, Online Marketing and Web Development agencies out there, where do you think Boljoro stands in relation to the competition at this moment?
Christiaan: Boljoro is a small company, I mainly do consultancy work as SEO specialist. Build an SEO strategy for a company that their in house team can execute.
It is hard to say about myself but I believe my knowledge is above average of other SEOs. Going to many conferences talking with other experts but also getting ideas from other people you talk with. It doesn’t always have to be an expert that has good ideas.
Being part of closed communities like the SEOktoberfest gives me the opportunity to be in close contact with people from Google, Facebook, LinkedIn and big agencies. This is my biggest source of information. It benefits me as affiliate and my clients.
EEGReport Magazine: Tell us which markets do you target with Boljoro and in which fields/niches are your clients active?
Christiaan: The biggest market for Boljoro is still Belgium, next to that the focus is going to Spain as we relocated. As I am an igaming affiliate, the igaming niche is the most important. But Boljoro also has clients in other niches, the car industry for example.
In the beginning you try to get clients and don’t really focus on a market. Now there is so much work that I don’t take random customers in different markets anymore. My focus is on the gambling industry. I am open to new projects in other markets but only if they are interesting enough for me.
EEGReport Magazine: We know that you’re constantly travelling, could you share the most interesting events that are dedicated to SEO/link building or affiliate conferences/events?
Christiaan: The most interesting SEO conference for me is Ungagged, this conference is 2 times a year. In June in London and in November in Las Vegas. For a igaming affiliate the fact that it is in Vegas is an extra plus.
If you focus on a specific country, try to go an SEO conference in that country. The local people will have their own strategies that you can learn from. Some things work different in other countries.
Always try to blend in with your competitors if you do SEO, just be a little bit better then them.
For the igaming affiliates, they can not miss the London Affiliate Conference. This conference makes it possible to talk affiliate managers from most of the brands. The other iGB Affiliate conferences are also good but there are less brands present. At the iGB events lately the level of SEO presentations also got better.
EEGReport Magazine: Google rolled out it’s final version of Penguin, what’s your angle on this “real-time update” ?
Christiaan: Calling it the final version might not be so accurate, it keeps getting updated. You have to be even more careful with your link profile as they can push a change every day. One of these updates might have a big influence on your website. My advice is to keep a clean link profile.
EEGReport Magazine: How about Google’s New Mobile Index?
Christiaan: An obvious evolution, mobile had a big growth in the last decade. These days everyone is walking around with a smartphone and using it whenever they can. The amount of mobile traffic got higher than desktop. It is normal that Google follows this evolution and puts mobile before desktop now.
EEGReport Magazine: Can you tell us how did you see this year in terms of Google and what do you predict for the New Year, any major updates or so that you expect?
Christiaan: Continuing on the previous question, mobile got more important. We saw Google put the mobile friendly tag first, now the mobile first index. In the next year I expect that AMP will grow more and become more important. Or at least that is what Google wants. This way they have even more control over the internet.
EEGReport Magazine: Which term do you prefer link builder or link earner, and why?
Christiaan: Link earner, the links you can earn naturally are probably way more relevant and helpful for the reader. This will also reflect in the user behavior on your website which will have a positive impact on your SEO. These links are also more likely to convert your users. After all that is what you want to do with your site.
Buying links is possible but be careful what you do, Google is watching. I prefer earning links.
EEGReport Magazine: How do you see this “new era” in the backlinks world, I mean is content king in your opinion?
Christiaan: Don’t believe people who say that links don’t matter, they do. Even Google’s, Gary Illyes said it last year: “Ranking without links is really, really hard”.
EEGReport Magazine: Do you use metrics like Alexa Rank, PA and DA, Trust Flow and Citation Flow. if yes what’s your opinion about these?
Christiaan: For me metrics are important, mainly I use Trust Flow and Citation Flow. Next to that I also use Link Research Tools Power and Trust.
But don’t get to focused on metrics. You also have to visit the website. See how it looks, what is your “feeling” about a website. The more experience you have as an SEO this feeling will become more accurate and clear. There are so many factors that matter.
A website with lower metrics can be better for your link profile than a website with higher metrics. It is important that the content in which your link can be found is related to your website. The website must fit yours.
Be careful with websites or self-called SEO’s or marketers that try to sell you links. Many times they manipulate you into buying to expensive links. Alarm bells should start ringing if you get an email from firstname.lastname@example.org that has these great links for sale.
Always try to check the history of a website. How long has it been online, did it have a big change in the last months, has it been offline for some time, etc.
EEGReport Magazine: Let’s talk affiliates a bit, how do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
Christiaan: Is it not already global? Gambling is everywhere over the world, online and offline. Where people have the possibility to go online there will be people gambling online. There are also affiliate websites all over the world. Some regions might not be as popular as others but when casinos or affiliates see a way to earn money they are there.
I am not sure how legal it will be in different places in the world. As we can see in Europe, more and more countries start legalizing online gambling. The reason they give for this is to help people, don’t get them into debts or addicted. According to me their main reason is that they see a way to earn more money by charging taxes for gambling.
EEGReport Magazine: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?
Christiaan: 100% agree, this industry is great. For newbies, don’t give up! It is a really hard and competitive market. You need confidence that you can do it, make a plan. You will need a lot of patience.
Don’t expect that it will be easy or quick money. You should work hard for it and it will take time. It can take months or a year before you earn your first euro. If you plan to give up your job for it, don’t do it. You need savings to go through the first year or keep your current job next to it.
EEGReport Magazine: Tell us one change that you want to see in the online casino/gambling affiliate world?!
Christiaan: More cooperation between (European) countries in their gambling laws. Every country has its own laws, in some countries the laws are even different for parts of the country like in Germany.
Affiliates but also gamblers can’t see the wood for the trees. As I told before, this was the first reason for me to start up my main website Goedgekeurde Goksites. Everything I publish on my website is legal in Belgium. If you translate the title to English it is “Approved Gambling Websites”. I want my visitors to be able to browse my website without having to worry about legal stuff when they are on my website.
EEGReport Magazine: Where would you like to travel in Eastern Europe?
Christiaan: Everywhere, I love traveling. I have only been to Budapest, Hungary, in Eastern Europe. In the future I hope to see more of the East of Europe. Usually my travels are a combination of work and fun. I go to a conference and stay a bit longer to explore the area. If you can advice me any conferences?
EEGReport Magazine: Do you have region or country that you wouldn’t want to visit in Eastern Europe, if so why?
Christiaan: There is no specific country that I would not like to visit. The only thing places I wouldn’t want to go to are places where it is not safe.
This interview Affiliate Superstars: Interview with Christiaan Bollen appeared first on EEGReport Magazine.
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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