Connect with us

Affiliate Success

Affiliate Superstars: Interview with Christiaan Bollen

Published

on

christiaan bollen

Born and raised in Belgium, Christiaan Bollen (Boljoro) is among the few LRT Certified Professionals in the world.

EEGReport Magazine: Hi Christiaan, tell us a bit about yourself, we want to know who Christiaan Bollen really is. Where were you born? What was the key idea of developing these skills that got you so far in the industry?

Christiaan: I am born and raised in Belgium. As a kid, there was always a big interest in computers. In high school I started creating my first affiliate websites, it was a nice extra income for a teenager. Later in university I graduated in Software Development, during my time at university there was not so much time for the websites, there were other priorities during those years and the affiliate websites were put on hold.
After graduating at university, I started working as consultant in a local Belgian software development agency.

In the evenings after work the urge to make my own websites came back. At that time in 2012 in Belgium the gambling market just got legalized. Because there was not really a website that gave an overview of which casinos were legal I decided to make a website that gives an overview of legal gambling websites. I had no idea how much money there was to make as an affiliate in this industry.
My first website Goedgekeurdegoksites.be started small, an overview of all the legal websites with some information and a few affiliate links. From time to time some extra news was added. Nothing big. After some months the income became bigger and bigger. Later I decided to stop working as software developer and started up my own company. Today Goedgekeurde Goksites is one of the biggest iGaming affiliate websites in Belgium. The website also has a version for the French speaking part of Belgium, Jeux de Casino Approuvés .

Being an affiliate gives you a lot of freedom. As long as there is an internet connection and you have your laptop with you, you can work. There are even some people who claim to do all their work on their smartphone.
Having all the freedom in the world, last year I decided to move to Barcelona, my favorite city. The company is now also officially in Spain. Soon more Spanish and International websites will be released. At the moment those are in development.

What I like and focus on is SEO. In the 5 years I have been to many SEO conferences and got really good in it. Last year I was honored to join the SEOktoberfest, one of the most exclusive SEO conferences with all top experts. Sometimes I also speak as SEO specialist at conferences.
Going to conferences gives me a chance to travel around the world and discover new places. It is also a good variety in my daily life as affiliate.

EEGReport Magazine: Since there are hundreds of Search Engine Optimization, Online Marketing and Web Development agencies out there, where do you think Boljoro stands in relation to the competition at this moment?

Christiaan: Boljoro is a small company, I mainly do consultancy work as SEO specialist. Build an SEO strategy for a company that their in house team can execute.
It is hard to say about myself but I believe my knowledge is above average of other SEOs. Going to many conferences talking with other experts but also getting ideas from other people you talk with. It doesn’t always have to be an expert that has good ideas.
Being part of closed communities like the SEOktoberfest gives me the opportunity to be in close contact with people from Google, Facebook, LinkedIn and big agencies. This is my biggest source of information. It benefits me as affiliate and my clients.

EEGReport Magazine: Tell us which markets do you target with Boljoro and in which fields/niches are your clients active?

Christiaan: The biggest market for Boljoro is still Belgium, next to that the focus is going to Spain as we relocated. As I am an igaming affiliate, the igaming niche is the most important. But Boljoro also has clients in other niches, the car industry for example.

In the beginning you try to get clients and don’t really focus on a market. Now there is so much work that I don’t take random customers in different markets anymore. My focus is on the gambling industry. I am open to new projects in other markets but only if they are interesting enough for me.

Boljoro

EEGReport Magazine: We know that you’re constantly travelling, could you share the most interesting events that are dedicated to SEO/link building or affiliate conferences/events?

Christiaan: The most interesting SEO conference for me is Ungagged, this conference is 2 times a year. In June in London and in November in Las Vegas. For a igaming affiliate the fact that it is in Vegas is an extra plus.
If you focus on a specific country, try to go an SEO conference in that country. The local people will have their own strategies that you can learn from. Some things work different in other countries.
Always try to blend in with your competitors if you do SEO, just be a little bit better then them.

For the igaming affiliates, they can not miss the London Affiliate Conference. This conference makes it possible to talk affiliate managers from most of the brands. The other iGB Affiliate conferences are also good but there are less brands present. At the iGB events lately the level of SEO presentations also got better.

EEGReport Magazine: Google rolled out it’s final version of Penguin, what’s your angle on this “real-time update” ?

Christiaan: Calling it the final version might not be so accurate, it keeps getting updated. You have to be even more careful with your link profile as they can push a change every day. One of these updates might have a big influence on your website. My advice is to keep a clean link profile.

EEGReport Magazine: How about Google’s New Mobile Index?

Christiaan: An obvious evolution, mobile had a big growth in the last decade. These days everyone is walking around with a smartphone and using it whenever they can. The amount of mobile traffic got higher than desktop. It is normal that Google follows this evolution and puts mobile before desktop now.

EEGReport Magazine: Can you tell us how did you see this year in terms of Google and what do you predict for the New Year, any major updates or so that you expect?

Christiaan: Continuing on the previous question, mobile got more important. We saw Google put the mobile friendly tag first, now the mobile first index. In the next year I expect that AMP will grow more and become more important. Or at least that is what Google wants. This way they have even more control over the internet.

EEGReport Magazine: Which term do you prefer link builder or link earner, and why?

Christiaan: Link earner, the links you can earn naturally are probably way more relevant and helpful for the reader. This will also reflect in the user behavior on your website which will have a positive impact on your SEO. These links are also more likely to convert your users. After all that is what you want to do with your site.
Buying links is possible but be careful what you do, Google is watching. I prefer earning links.

EEGReport Magazine: How do you see this “new era” in the backlinks world, I mean is content king in your opinion?

Christiaan: Don’t believe people who say that links don’t matter, they do. Even Google’s, Gary Illyes said it last year: “Ranking without links is really, really hard”.

EEGReport Magazine: Do you use metrics like Alexa Rank, PA and DA, Trust Flow and Citation Flow. if yes what’s your opinion about these?

Christiaan: For me metrics are important, mainly I use Trust Flow and Citation Flow. Next to that I also use Link Research Tools Power and Trust.
But don’t get to focused on metrics. You also have to visit the website. See how it looks, what is your “feeling” about a website. The more experience you have as an SEO this feeling will become more accurate and clear. There are so many factors that matter.

A website with lower metrics can be better for your link profile than a website with higher metrics. It is important that the content in which your link can be found is related to your website. The website must fit yours.

Be careful with websites or self-called SEO’s or marketers that try to sell you links. Many times they manipulate you into buying to expensive links. Alarm bells should start ringing if you get an email from company@gmail.com that has these great links for sale.
Always try to check the history of a website. How long has it been online, did it have a big change in the last months, has it been offline for some time, etc.

EEGReport Magazine: Let’s talk affiliates a bit, how do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Christiaan: Is it not already global? Gambling is everywhere over the world, online and offline. Where people have the possibility to go online there will be people gambling online. There are also affiliate websites all over the world. Some regions might not be as popular as others but when casinos or affiliates see a way to earn money they are there.

I am not sure how legal it will be in different places in the world. As we can see in Europe, more and more countries start legalizing online gambling. The reason they give for this is to help people, don’t get them into debts or addicted. According to me their main reason is that they see a way to earn more money by charging taxes for gambling.

EEGReport Magazine: Do you have any advice that you would like to offer to newbies who are looking to venture into this great industry!?

Christiaan: 100% agree, this industry is great. For newbies, don’t give up! It is a really hard and competitive market. You need confidence that you can do it, make a plan. You will need a lot of patience.
Don’t expect that it will be easy or quick money. You should work hard for it and it will take time. It can take months or a year before you earn your first euro. If you plan to give up your job for it, don’t do it. You need savings to go through the first year or keep your current job next to it.

EEGReport Magazine: Tell us one change that you want to see in the online casino/gambling affiliate world?!

Christiaan: More cooperation between (European) countries in their gambling laws. Every country has its own laws, in some countries the laws are even different for parts of the country like in Germany.
Affiliates but also gamblers can’t see the wood for the trees. As I told before, this was the first reason for me to start up my main website Goedgekeurde Goksites. Everything I publish on my website is legal in Belgium. If you translate the title to English it is “Approved Gambling Websites”. I want my visitors to be able to browse my website without having to worry about legal stuff when they are on my website.

EEGReport Magazine: Where would you like to travel in Eastern Europe?

Christiaan: Everywhere, I love traveling. I have only been to Budapest, Hungary, in Eastern Europe. In the future I hope to see more of the East of Europe. Usually my travels are a combination of work and fun. I go to a conference and stay a bit longer to explore the area. If you can advice me any conferences?

EEGReport Magazine: Do you have region or country that you wouldn’t want to visit in Eastern Europe, if so why?

Christiaan: There is no specific country that I would not like to visit. The only thing places I wouldn’t want to go to are places where it is not safe.

 

This interview Affiliate Superstars: Interview with Christiaan Bollen appeared first on EEGReport Magazine.

 

Affiliate Success

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

Published

on

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

 

On June 21, an international event company – Smile-Expo – will hold Zurich iGaming Affiliate Conference. It is Switzerland’s only event dedicated to online gambling operations and online project promotion using affiliate marketing.

The event will be a platform for sharing experience and establishing cooperation between online casinos and land-based gambling venues.

Conference speakers and participants
The specialized event will bring together representatives of the offline and online gambling industry. It will be attended by casino managers, betting providers, SEO specialists, lawyers, affiliates, and digital agencies from the USA, France, Germany, Greece, Liechtenstein, Luxemburg, and other European countries. They will introduce their companies holding leading iGaming market positions. They include: ORYX Gaming, PartnerMatrix, Endorphina, Red Tiger, Lucky Labz, Rombet, Federbet, Global Bet, Buffalo Partners, Astrea, Expozive, PLANZER LAW, etc.

Top industry experts will make relevant presentations on legal aspects of business operations, company performance optimization, and brand promotion.

Francesco Baranca: general secretary at Federbet. This Belgian non-commercial association combats fixed matches and supports betting companies and their customers.

Dan Iliovici: a specialist in business planning, management, and PR. He is former President of ONJN, the Romanian gambling authority, and Vice President at Rombet.

Robert Toth: has more than 10 years of experience in the iGaming sector. Currently, he is Key Account Manager at Global Bet, the largest independent provider of virtual sports.

Reuben Portanier: a professional with executive management experience in gambling, consultancy, technology, and finances. Director of Business Development at GTG Advocates and Founding Partner at Afilexion Alliance. These companies provide legal and consulting services. The speaker is also Co-Founder and Director at Caledo.

Joe Ewens: journalist and author of many materials dedicated to gambling. Now, he is a managing editor at GamblingCompliance, a provider of an independent legal, regulatory and business analytics in the global iGaming sector.

The conference will be followed by the Talks&Drinks party. Participants will be able to discuss critical issues as well as find new business partners and investors to implement future projects.

Location and organizer
The conference will take place at Sheraton Zurich Hotel. The registration of participants will start at 9:30 a.m.
The event is organized by Smile-Expo, a company that has been conducting international specialized В2В and В2С events for 13 years.

Hurry up to buy a ticket at the 20% discount! You should just use a promo code: PR20. Register to the conference right away.
Event details are available on the official website of Zurich iGaming Affiliate Conference.

Continue Reading

Affiliate Success

Media profile joins Better Collective

Published

on

Media profile joins Better Collective

 

World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins the headquarters in Copenhagen where he will take on the position as Senior Director of Group Content & Brand.

 

On July 1st, 2019, former General Manager and Editor-in-Chief of Racing.com, Shane Anderson, joins Better Collective. In his new position as the Senior Director of Group Content & Brand, Anderson will be in charge of leading an ambitious content strategy that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as Bettingexpert.com, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson said: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Shane Anderson has been part of Racing.com since its launch in 2014, where he has both had the role as a television presenter, as well as a member of the executive management team.

 

Continue Reading

Affiliate Success

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

Published

on

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

 

On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in the gambling industry. The event will bring together gambling experts, software developers, and affiliates.

Georgia iGaming Affiliate Conference by Smile-Expo will involve top gambling experts who will share information about new technologies and legal aspects as well as examine affiliate marketing prospects in Georgia and worldwide.

Online Gambling Market in Georgia
The Georgian gambling market is one of the core markets in Eastern Europe. Its traffic is freely accepted by such major affiliate networks as 3sNet, Adventor, and FINAFF.

Besides, Georgian gambling companies use foreign networks to offer their solutions and unique affiliate programs appropriate to their products. The country is included in the map of affiliate programs operating at global and regional levels.

Georgia iGaming Affiliate Conference
It is Georgia’s first event dedicated to gambling affiliate marketing, online gambling, and market potential. Invited industry experts will make presentations on online gambling trends, compare legislative issues in different countries, and share secrets of iGaming affiliate program operations.

Exhibition Area
The exhibition area will allow iGaming companies, software developers, and affiliates to present their solutions and services. Attendees will be able to appreciate exhibitors’ products and talk to company representatives personally.

Whom the Conference Is Aimed at
Georgia iGaming Affiliate Conference will be useful to affiliates, arbitrage specialists, online casino operators, affiliate network representatives, lawyers, developers of specialized software (web platforms, apps, programs), webmasters, SEO experts, and marketers.

The conference will allow to discover more about the gambling industry regulation, marketing strategies, and gambling affiliate programs. Conference guests will be able to take part in efficient networking, establish beneficial business contacts, and find new partners.

Organizer and Date
The event will be held by Smile-Expo, an international company that has been organizing business events for 13 years. Georgia iGaming Affiliate Conference will take place in the capital of Georgia on October 17.

Continue Reading

Groups

Latest News

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations
Affiliate Success15 hours ago

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

  On June 21, an international event company – Smile-Expo – will hold Zurich iGaming Affiliate Conference. It is Switzerland’s...

Media profile joins Better Collective Media profile joins Better Collective
Affiliate Success7 days ago

Media profile joins Better Collective

  World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins...

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling
Affiliate Success1 week ago

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

  On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in...

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies
Affiliate Success1 week ago

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

  On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business...

Affiliates and the resurgence of online bingo Affiliates and the resurgence of online bingo
Affiliate Success1 week ago

Affiliates and the resurgence of online bingo

  Thomas Jones, founder of NewBingoSites.net, says millennials present a huge opportunity for affiliates but they must overhaul their propositions...

Matching Visions Opens Shop in Lithuania Matching Visions Opens Shop in Lithuania
Affiliate Announcements2 weeks ago

Matching Visions Opens Shop in Lithuania

  It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions...

Hitting for six-cricket Hitting for six-cricket
Affiliate Success2 weeks ago

Hitting for six

  Tom Wardman, Business Development Executive at Independent Content Services, offers affiliates advice about how to use content to drive...

Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking
News3 weeks ago

Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking

  On June 21, Switzerland will host Zurich iGaming Affiliate Conference where gambling market representatives will be able not only...

Raketech Interim report Q1 2019 Raketech Interim report Q1 2019
News4 weeks ago

Raketech Interim report Q1 2019

  FIRST QUARTER 2019 Total revenues amounted to EUR 8.7 million (EUR 4.9 million) representing an increase of 78.2%. Total...

Highest Paying Affiliate Program Niches for Aussie Bloggers Highest Paying Affiliate Program Niches for Aussie Bloggers
Affiliate Success4 weeks ago

Highest Paying Affiliate Program Niches for Aussie Bloggers

  Let’s face it, online blogging is slowly losing momentum. Modern users prefer running vlogs on YouTube, writing Instagram posts...

Advertisement

Trending

Skip to toolbar