Living in: Malta
Favorite Food: Thai
Profession/Job title: Gaming Affiliate
GAV: Hello Olga, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online slots guide?
Olga: There is a big community of “iGaming people” in Malta where I live and I happen to be friends with some of them and got interested in this industry. Almost 6 years ago I created my first website (in Russian) and since then have been working as an affiliate. About a year ago I started working on bestonlineslots.info project the main purpose of which is to provide as much information as possible to slots fans around the world, guide them through the game process, introduce them to the best casinos there they can play slots from different software providers, give them up to date information about bonuses and promotion.
GAV: Since there are thousands and thousands of websites in the slots niche out there, where do you think BestOnlineSlots.info stands now?
Olga: It is still a new project so it has not made a big name for itself yet. But hopefully it will get there. Now the main priority is to review any new slot games that come out and any new online casinos that are dedicated to slots lovers.
GAV: How do you see the online slots market/industry at this moment?
Olga: There are so many providers of slots right now – both that have been there forever and new ones – and everyone is trying to attract as many players as they can to their product. I think it is good because it makes providers work harder, be more creative and give us the best gaming experience possible. Nowadays the priority is given to video slots with incredible graphics and design and games developers don’t stop surprising us with visual effects of the slots, creating an engaging story – playing slots became an experience which involves a player fully in the process of the game.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
Olga: I started with a casino reviews website in Russian – onlinecasinoworld.ru. It wasn’t easy at the beginning, I was making a lot of mistakes since I had no experience in a content writing/website developing/SEO at the time, but I was learning and overcoming challenges on a daily basis and made it to the top. I had to be creative to come up with new keywords and topics to be featured on the website, look out for the competition and protect my website against their attacks.
GAV: We have analyzed BestOnlineSlots.info and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website?
Olga: Thank you for the compliments. All the content I write myself, but I am planning to hire some freelancers. At the moment there are about 40 slot games reviews and around 20 casino reviews, but there will be many more soon.
GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?
Olga: I always put the interest of my website’s visitors first. I ask myself “If I was looking for this information, what would I like to find on a website like mine?” When thinking only about search engine optimization and writing content “for Google” you will never make it to the top. I always look out for the news in the industry – if there is a new interesting casino opens or a new slot comes out I try to be among first affiliates to write about it. I also keep players up to date about casino promotions, free spins give away etc.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Olga: I like professionalism and personal approach to each affiliate. An affiliate manager should always be aware what is happening on his affiliate’s website, keep the affiliate up to date about any changes and promotions, offer custom-made deals. I really appreciate when Managers come up with their own ideas about what could be improved or done, better in promoting their brand on my website. Efficient communication is very important, of course.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
Olga: I think it will. In the future more countries should legalize online gambling, it should become more acceptable. With people using smart phones online casinos will become more easy to reach. Casino games will become more creative, involving more interaction from the player and players will have more opportunities to interact with each other while playing in online casino so it will bring a social aspect to it. Regarding affiliate companies, there is a clear tendency to monopolization – a lot of acquisitions are going on. So in the future there might be just few big companies owning lots of affiliate websites.
GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?
Olga: The competition is very strong today, there are thousands of affiliate websites out there so I would suggest to:
– Choose a unique and narrow niche in the field – like this you will target a smaller segment of the gaming traffic, but in this small segment you will have a chance to get to the top faster.
– Be creative – generate new unique ideas daily. You can take an example from other affiliates websites, but never copy, always think of new ways of SEO and traffic generation.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
Olga: I attended a few. My favorite one is Sigma I guess which is held in Malta every year. I love meeting new people during these conferences, get to know news about the industry. The parties are fun too.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Olga: I come from Russia and it is considered to be a part of Eastern Europe. As I already mentioned, my first website which was a success is in Russian language and targets on Russian market. Unfortunately, online gaming is now not legal in Russia and it is difficult to continue working in that segment. It would be great if online casinos became legal in more Eastern European countries than now, including Russia, and the market became regulated.
GAV: Where would you like to travel in Eastern Europe?
Olga: Funny that you ask since I am traveling to Eastern Europe in two days – going to Hungary and Slovakia, never been there before and very excited. I would love to visit Czech Republic so might extend my holiday.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Olga: There is no country I wouldn’t like to travel to. Travel is my passion and I try to do it as often as I can. There are countries which are at the end of my list, but I definitely want to visit them all.
GAV: How about a favorite celebrity, do you have one?
Olga: I don’t have one.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
Olga: It is a great portal, we need more websites like this. It keeps us, affiliates and people from other positions in the industry, up to date, providing a lot of useful information and making this sector of business more transparent.
GAV: Thanks for the interview Olga, we wish you all the best for all your projects and have a lovely holiday!
GiG Media reaches top 3 in EGR Power Affiliates Ranking
Gaming Innovation Group’s media affiliate business, GiG Media has been given industry recognition as one of the top three power affiliates within the gaming industry in this year’s Power Affiliate Ranking 2021.
The annual Power Affiliates list commends 25 of the most successful affiliate businesses in the global gambling industry and is referred to by EGR as “a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.”
GiG Media grew from strength to strength in 2020, In December 2020 GiG Media realised an all-time high in monthly revenue and generated the 2nd highest monthly player intake over the past two years. The positive developments continued in the new year. In Q1 2021 GiG’s media business reached an all-time quarterly high in player intake and in revenue. In Q1 2021 player intake grew 56% YoY and 31% QoQ hitting an all-time high in players generated quarterly for GiG Media.
Jonas Warrer, CMO at GiG said: “ I am extremely proud that we have officially been named one of the top three Power Affiliates in this year’s EGR Power Affiliates Ranking, up nine places from last year! This is a strong testament to all the hard work and dedication the organisation has put into improving our websites, our campaigns, our IT, our content, our design, – just to name a few areas. I am happy to see that our focus on organic growth resulted in continuous improvements throughout 2020, with the aim of new all-time-highs to come throughout the rest of 2021.”
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
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