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Affiliate Interviews: Olga of BestOnlineSlots.info

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Olga

Name: Olga
Hometown: Moscow
Living in: Malta
Favorite Food: Thai
Profession/Job title: Gaming Affiliate

GAV: Hello Olga, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online slots guide?

Olga: There is a big community of “iGaming people” in Malta where I live and I happen to be friends with some of them and got interested in this industry. Almost 6 years ago I created my first website (in Russian) and since then have been working as an affiliate. About a year ago I started working on bestonlineslots.info project the main purpose of which is to provide as much information as possible to slots fans around the world, guide them through the game process, introduce them to the best casinos there they can play slots from different software providers, give them up to date information about bonuses and promotion.

GAV: Since there are thousands and thousands of websites in the slots niche out there, where do you think BestOnlineSlots.info stands now?

Olga: It is still a new project so it has not made a big name for itself yet. But hopefully it will get there. Now the main priority is to review any new slot games that come out and any new online casinos that are dedicated to slots lovers.

GAV: How do you see the online slots market/industry at this moment?

Olga: There are so many providers of slots right now – both that have been there forever and new ones – and everyone is trying to attract as many players as they can to their product. I think it is good because it makes providers work harder, be more creative and give us the best gaming experience possible. Nowadays the priority is given to video slots with incredible graphics and design and games developers don’t stop surprising us with visual effects of the slots, creating an engaging story – playing slots became an experience which involves a player fully in the process of the game.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Olga: I started with a casino reviews website in Russian – onlinecasinoworld.ru. It wasn’t easy at the beginning, I was making a lot of mistakes since I had no experience in a content writing/website developing/SEO at the time, but I was learning and overcoming challenges on a daily basis and made it to the top. I had to be creative to come up with new keywords and topics to be featured on the website, look out for the competition and protect my website against their attacks.

GAV: We have analyzed BestOnlineSlots.info and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website?

Olga: Thank you for the compliments. All the content I write myself, but I am planning to hire some freelancers. At the moment there are about 40 slot games reviews and around 20 casino reviews, but there will be many more soon.

 

bestonlineslots.info logo

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?

Olga: I always put the interest of my website’s visitors first. I ask myself “If I was looking for this information, what would I like to find on a website like mine?” When thinking only about search engine optimization and writing content “for Google” you will never make it to the top. I always look out for the news in the industry – if there is a new interesting casino opens or a new slot comes out I try to be among first affiliates to write about it. I also keep players up to date about casino promotions, free spins give away etc.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Olga: I like professionalism and personal approach to each affiliate. An affiliate manager should always be aware what is happening on his affiliate’s website, keep the affiliate up to date about any changes and promotions, offer custom-made deals. I really appreciate when Managers come up with their own ideas about what could be improved or done, better in promoting their brand on my website. Efficient communication is very important, of course.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Olga: I think it will. In the future more countries should legalize online gambling, it should become more acceptable. With people using smart phones online casinos will become more easy to reach. Casino games will become more creative, involving more interaction from the player and players will have more opportunities to interact with each other while playing in online casino so it will bring a social aspect to it. Regarding affiliate companies, there is a clear tendency to monopolization – a lot of acquisitions are going on. So in the future there might be just few big companies owning lots of affiliate websites.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

Olga: The competition is very strong today, there are thousands of affiliate websites out there so I would suggest to:

– Choose a unique and narrow niche in the field – like this you will target a smaller segment of the gaming traffic, but in this small segment you will have a chance to get to the top faster.

– Be creative – generate new unique ideas daily. You can take an example from other affiliates websites, but never copy, always think of new ways of SEO and traffic generation.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Olga: I attended a few. My favorite one is Sigma I guess which is held in Malta every year. I love meeting new people during these conferences, get to know news about the industry. The parties are fun too.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Olga: I come from Russia and it is considered to be a part of Eastern Europe. As I already mentioned, my first website which was a success is in Russian language and targets on Russian market. Unfortunately, online gaming is now not legal in Russia and it is difficult to continue working in that segment. It would be great if online casinos became legal in more Eastern European countries than now, including Russia, and the market became regulated.

GAV: Where would you like to travel in Eastern Europe?

Olga: Funny that you ask since I am traveling to Eastern Europe in two days – going to Hungary and Slovakia, never been there before and very excited. I would love to visit Czech Republic so might extend my holiday.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Olga: There is no country I wouldn’t like to travel to. Travel is my passion and I try to do it as often as I can. There are countries which are at the end of my list, but I definitely want to visit them all.

GAV: How about a favorite celebrity, do you have one?

Olga: I don’t have one.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Olga: It is a great portal, we need more websites like this. It keeps us, affiliates and people from other positions in the industry, up to date, providing a lot of useful information and making this sector of business more transparent.

GAV: Thanks for the interview Olga, we wish you all the best for all your projects and have a lovely holiday!

 

Affiliate Success

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

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What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

 

King Billy Casino has been making quite some noise with its Affiliate Program this year. The program has gained momentum and achieved wide recognition from Affiliates, both established and upcoming, which is something not to be taken lightly, given the, ahem, unpredictable mentality and demands of the Affiliate world.

According to King Billy, this is a program that promises to take the casino – affiliates relationship to a new, mythical level “beyond the commission”. You may wonder (as we did) what lands lie beyond the commission. Is the first stop Valhalla? El Dorado? Shangri La? Camelot? Mount Olympus?

Much closer actually: It is the luxurious Grosvenor House on London’s Park Lane, home of the 2019 EGR Awards. The King Billy Affiliates Program has been short-listed in the Affiliate Program Category and we asked Ruslan Legenzov, Head of Affiliates at King Billy Casino, to share his feelings with us.

The excitement never gets old! Congratulations to the whole department at King Billy, our “King’s Servants” who make this possible. Also, a big thanks to our Marketing and Creative Department for helping us move beyond the commission exactly the way our affiliates want.

Following our biggest distinction to date, the award at the 2019 iGB Awards, this is one more proof that we are doing something extremely well at King Billy Casino. Obviously, after being short-listed, we‘d like to go all the way, but we are well aware of the top level and the quality of all the nominees. So, see you at Grosvenor House and may the best operator win!”

The reputable EGR Operator Awards reward B2C operators for setting the standard in egaming excellence, with categories ranging from customer service to social responsibility, and recognizing achievements across all verticals. The 2019 Awards will take place on the evening of Thursday 24 October at Grosvenor House, London.

King Billy Casino is a new generation online casino, available in several languages (English, German, Russian, Finnish, Norwegian and soon Japanese) with an impressive record in awards and distinctions. The King Billy Affiliates Program has already won the 2019 iGB Awards Affiliate Program of the Year award.

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Affiliate Success

Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

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Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

 

On October 18, Smile-Expo will organize Georgia iGaming Affiliate Conference – a practical event dedicated to affiliate marketing in the offline and online gambling business. Speakers will discuss the efficient strategies for attracting clients and traffic, as well as the legal aspects of land based and virtual casinos operations.

Conference website already features seven expert presentations and two participants of the panel discussion: “Offline and online casinos. Review of tools aimed at user attention”. Presenting the event program, organizers also announced a new special offer: Kyiv-Tbilisi Affiliate Journey, allowing to buy two tickets to events in Tbilisi and Kyiv.

What to expect from Kyiv iGaming Affiliate Conference?
Kyiv will host the second annual conference dedicated to iGaming affiliate marketing on September 26. Attendees of Kyiv iGaming Affiliate Conference 2019 will enjoy latest insights, interactive program, lots of networking, communication with experts from five countries, and a demo zone with reputed companies.

Speakers of the conference include webmasters, affiliates, arbitrage specialists, marketers and top lawyers. They will address key issues:

  • How to get maximum quality traffic from the CPA networks?
  • How blockchain influenced the gambling market?
  • Why advertisers and affiliates need to work together to reach the best result?
  • How to find traffic for betting mobile app?
  • How to build funnels while working in the gambling niche?
  • What is important for banks and regulators in the activities of operators and affiliates?
  • Gambling market in Africa: what this is and is there money?

Besides, a panel discussion will take place as part of the event, highlighting gambling, betting, esports, as well as finding the balance between these sectors.

A double ticket to Kyiv – Tbilisi Affiliate Journey
Specialists working in the iGaming segment will learn useful knowledge at Georgia iGaming Affiliate Conference and Kyiv iGaming Affiliate Conference, having a chance to talk to local experts, find out more about the operations in the region, and learn about the prospects for launching and expanding the business.

That’s why, Smile-Expo is offering you a Kyiv-Tbilisi Affiliate Journey, allowing to get one ticket for two conferences at the best price. The price for one ticket till September 3 comprises €150 only.

Each week, the price will grow €50, and with each price increase, we’ll add new exciting options from the organizers into tickets. Kyiv-Tbilisi Affiliate Journey will last one month, ending on September 22.

You can buy a double ticket on websites of both conferences, the special category is open on the pages of registration.

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Affiliate Success

MyAffiliates announces its rebranding

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MyAffiliates announces its rebranding

MyAffiliates, the affiliate marketing software provider, announced today a major rebranding of its product image to reflect the company’s evolution in the online betting, gaming, forex and binary industries.

Clemence Dujardin, General Manager at MyAffiliates said: “MyAffiliates has been around since 2007. Our technology and our products have evolved considerably since then. It was high time for a rethink of our brand to plot our journey in the years ahead. We have been very successful over the years working with an ever growing number of online operators worldwide. Our new brand is an invitation to them to join us as we continue to improve our offering.

“The new brand recalls MyAffiliates’ sterling reputation as the most flexible affiliate marketing software on the market. This flexibility is built on the features we developed along the years. But our success also rests on transparency in our pricing structure and the support we provide our customers anytime they need it, whichever time zone they are in. Our vision remains to build software that answers the needs of the industry, backed by reliable and scalable technologies.”

Steven Harris, MyAffiliates’ founding Director said: “Over the years, our professional and well-grounded team, managed to evolve our product into the affiliate marketing software affiliates love. For us it is crucial that our clients find all they need and more to run a successful affiliate program and grow their business. It is equally important for us that the end users — the affiliates — continue to enthusiastically approve of our solution. We will not rest on our past successes.

“This rebranding tells the story of our evolution and better represents MyAffiliates as the young and dynamic company that we are, continuously striving to develop the best product of its kind on the market as we help our clients grow.”

Visit www.myaffiliates.com.

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