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Affiliate Interviews: Olga of BestOnlineSlots.info

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Olga

Name: Olga
Hometown: Moscow
Living in: Malta
Favorite Food: Thai
Profession/Job title: Gaming Affiliate

GAV: Hello Olga, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online slots guide?

Olga: There is a big community of “iGaming people” in Malta where I live and I happen to be friends with some of them and got interested in this industry. Almost 6 years ago I created my first website (in Russian) and since then have been working as an affiliate. About a year ago I started working on bestonlineslots.info project the main purpose of which is to provide as much information as possible to slots fans around the world, guide them through the game process, introduce them to the best casinos there they can play slots from different software providers, give them up to date information about bonuses and promotion.

GAV: Since there are thousands and thousands of websites in the slots niche out there, where do you think BestOnlineSlots.info stands now?

Olga: It is still a new project so it has not made a big name for itself yet. But hopefully it will get there. Now the main priority is to review any new slot games that come out and any new online casinos that are dedicated to slots lovers.

GAV: How do you see the online slots market/industry at this moment?

Olga: There are so many providers of slots right now – both that have been there forever and new ones – and everyone is trying to attract as many players as they can to their product. I think it is good because it makes providers work harder, be more creative and give us the best gaming experience possible. Nowadays the priority is given to video slots with incredible graphics and design and games developers don’t stop surprising us with visual effects of the slots, creating an engaging story – playing slots became an experience which involves a player fully in the process of the game.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Olga: I started with a casino reviews website in Russian – onlinecasinoworld.ru. It wasn’t easy at the beginning, I was making a lot of mistakes since I had no experience in a content writing/website developing/SEO at the time, but I was learning and overcoming challenges on a daily basis and made it to the top. I had to be creative to come up with new keywords and topics to be featured on the website, look out for the competition and protect my website against their attacks.

GAV: We have analyzed BestOnlineSlots.info and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website?

Olga: Thank you for the compliments. All the content I write myself, but I am planning to hire some freelancers. At the moment there are about 40 slot games reviews and around 20 casino reviews, but there will be many more soon.

 

bestonlineslots.info logo

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?

Olga: I always put the interest of my website’s visitors first. I ask myself “If I was looking for this information, what would I like to find on a website like mine?” When thinking only about search engine optimization and writing content “for Google” you will never make it to the top. I always look out for the news in the industry – if there is a new interesting casino opens or a new slot comes out I try to be among first affiliates to write about it. I also keep players up to date about casino promotions, free spins give away etc.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Olga: I like professionalism and personal approach to each affiliate. An affiliate manager should always be aware what is happening on his affiliate’s website, keep the affiliate up to date about any changes and promotions, offer custom-made deals. I really appreciate when Managers come up with their own ideas about what could be improved or done, better in promoting their brand on my website. Efficient communication is very important, of course.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Olga: I think it will. In the future more countries should legalize online gambling, it should become more acceptable. With people using smart phones online casinos will become more easy to reach. Casino games will become more creative, involving more interaction from the player and players will have more opportunities to interact with each other while playing in online casino so it will bring a social aspect to it. Regarding affiliate companies, there is a clear tendency to monopolization – a lot of acquisitions are going on. So in the future there might be just few big companies owning lots of affiliate websites.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

Olga: The competition is very strong today, there are thousands of affiliate websites out there so I would suggest to:

– Choose a unique and narrow niche in the field – like this you will target a smaller segment of the gaming traffic, but in this small segment you will have a chance to get to the top faster.

– Be creative – generate new unique ideas daily. You can take an example from other affiliates websites, but never copy, always think of new ways of SEO and traffic generation.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Olga: I attended a few. My favorite one is Sigma I guess which is held in Malta every year. I love meeting new people during these conferences, get to know news about the industry. The parties are fun too.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Olga: I come from Russia and it is considered to be a part of Eastern Europe. As I already mentioned, my first website which was a success is in Russian language and targets on Russian market. Unfortunately, online gaming is now not legal in Russia and it is difficult to continue working in that segment. It would be great if online casinos became legal in more Eastern European countries than now, including Russia, and the market became regulated.

GAV: Where would you like to travel in Eastern Europe?

Olga: Funny that you ask since I am traveling to Eastern Europe in two days – going to Hungary and Slovakia, never been there before and very excited. I would love to visit Czech Republic so might extend my holiday.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Olga: There is no country I wouldn’t like to travel to. Travel is my passion and I try to do it as often as I can. There are countries which are at the end of my list, but I definitely want to visit them all.

GAV: How about a favorite celebrity, do you have one?

Olga: I don’t have one.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Olga: It is a great portal, we need more websites like this. It keeps us, affiliates and people from other positions in the industry, up to date, providing a lot of useful information and making this sector of business more transparent.

GAV: Thanks for the interview Olga, we wish you all the best for all your projects and have a lovely holiday!

 

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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