Connect with us

Affiliate Success

Affiliate Interviews: Nina Sparv of Nya-casinon.org (Epicorns)

Published

on

Nina Sparv

Name: Nina Sparv
Age: 29
Hometown: Vasa (Finland)
Living in: Andorra
Favorite Food: Seafood, I guess I´m not allowed to answer wine here, am I?
Profession/Job title: CMO & Co-founder at Epicorns

GAV: Hello Nina, first of all tell us and our readers as well a little bit about yourself, we want to know who Nina really is? How did your career start in the industry? Since when are you active at Nya Casinon?

NS: I`m born in Vasa, a small city in the west coast of Finland. It´s a two-language city, so I actually speak Swedish with my family instead of Finnish. An interesting fact that many people might not know about Finland. I kind of ended up in the industry pretty randomly, I was tired of Finland and I was searching for some new adventures. In the same moment, my previous boss in Finland asked me if I would be interested into moving to Cyprus. He had a friend that was working as a CEO for a gambling company that needed a copywriter for both Swedish and Finnish content so he thought I might fit, since I also happen to love playing slots. I had no experience in the industry, but I liked it a lot from the very beginning. After working as a copywriter / content manager for one year, I got promoted to Business Manager, where after I was responsible for the business development of 3 separate casino brands in several different markets. The company was fairly small, so it was great that they gave everyone so much responsibility, since I learned a lot during the 1,5 years as a Business Manager. Without that experience, I wouldn’t probably be where I am today. Many people say you shouldn´t mix work and personal life, I couldn´t quite live up to that, since that´s exactly what happened in Cyprus, I met my soul partner Jaume at work. We moved together and after a while we got tired of Cyprus and moved to Andorra to set up our own affiliate company and online marketing company. It sounds easy and fast, but there was a lot of sweat, tears and endless amount of work before the company first of all, was setup, and second of all, before the sites actually started generating money.

GAV: We know that you’re also active at an international online marketing company, tell us all about it?

NS: Epicorns (our company) was first setup as an online marketing and consultancy company to be able to generate income, that we later could use on investing in our affiliate sites. We have been doing a lot of consultancy and online marketing services during the last year to generate income, such as SEO, web development and content writing. Now that our affiliate sites have started to generate money, we don´t focus much on promoting our online marketing or consultancy services, but it´s always good to have them as a backup plan.

GAV: Since there are thousands of websites and portals in this niche out there, where do you think nya-casinon.org stands now and what is that plus that the other portals don’t have?

NS: First of all, the Swedish market is very competitive, and it´s difficult to compete against all the giant affiliate companies nowadays. That´s also why we´ve decided to focus on a small niche within the market, which is new casinos, where we should be able to reach some of the top positions in Google with the great domain that we have. It´s still a very new website, and it will probably take some time for it to jump higher in the rankings, but we´re working hard with the content and the SEO constantly.

GAV: Next to the swedish market which market do you target?

NS: With nya-casinon.org we naturally only target the Swedish market, but we have in total around 150 websites targeting a lot of different markets. Currently we´re focusing mainly in the Finnish, Swedish and Spanish markets, but we also have websites in Norwegian, German, English, Portuguese, Italian and French.

GAV: How do you see the online casino market/industry at this moment?

NS: I don´t think it´s needed to say, but it´s a very competitive industry, although it´s still a fairly new industry. Every time it´s getting more difficult and it´s taking way longer time to be able to reach high rankings for the websites. There´s new affiliates sites and casinos launched every month, so you must keep up with the speed if you want to be in the game. Before you could basically rank a website with few pages and some blogposts, which nowadays is barely impossible.

GAV: Is it hard for a woman in this industry, which are the advantages and disadvantages?

NS: I don´t see it hard as a woman to be in this industry, we´re obviously not the majority, but there´s a lot of professional women within the Igaming industry. I wouldn’t say being as a woman is any different from being as a man in the industry, neither do I have any advantages or disadvantages to mention.

GAV: In your opinion what are the strong points of nya-casinon.org and what makes it stand out from the other niche websites?

NS: Since I write most of the content myself, I would say unique content and up to date blogposts for the users about the latest promotions and news.

 

nya-casinon

 

GAV: We have browsed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?

NS: I try to write as much as I can myself, but since we have already a lot of websites in both Swedish and Finnish, it´s difficult to keep up with everything. Last year I was writing for all the websites, but now there´s too much work in other parts of the websites to be done. The blogposts and news I always write myself, but for the rest of the new content I have 3 freelance content writers helping me out, one in Sweden and two in Finland.

GAV: How about the online marketing and SEO of your website, how many team members do you have, let us in on a new trend that you guys are following?

NS: In the marketing and SEO, we´re in total 3 people, and we try to divide the workload by markets or countries, where I usually work with the Swedish and Finnish markets. I would lie If I say that we have some awesome new trend that we´re following, it would sound cool though. Our main target right now is to keep on doing what we´re doing, and keep growing the sites with great content and good links.

GAV: How do you manage to keep all the website fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?

NS: Since I write most of the blogposts and news myself, it´s not that difficult. I check the news within the industry daily and scrolling through all the available promotions and offers few times a week to be able to write about interesting topics for the users.

GAV: We know for sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

NS: Nowadays it depends a lot, since there´s these huge affiliate companies but also small startups like us, so of course the relationship with the affiliate managers is not the same for both. I prefer to work with affiliate managers that are genuinely interested in our business and in us, not just interested in how many players we can bring in one month. We have a lot of affiliate managers that have helped us, and have been interested in us, from the beginning, although we weren’t able to bring much players. These are the relationships that later have turned into friendships, which I think is a beautiful part of the business.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

NS: After visiting Las Vegas this month, I think that the gambling industry will for sure always exist. It provides a bit of excitement to the everyday life for a lot of people. Gambling is already very popular in many places all around the world, so I´m sure it will at some point become a truly global phenomenon. About the online casino business, I think it will become more and more regulated for each year in the countries, but that it will surely always exist.

GAV: How about the swedish market, and the Nordic market, it has seen a huge growth?

NS: Gambling, Poker and Betting is something that have been advertised in the Nordics already for years, so I would say that the Nordics (Finnish people specially) are gamblers by nature. You can´t even step into a food shop without seeing slots and huge lottery jackpots. The “Boom” of the Nordic markets happened already some years back, but there´s constantly entering more and more players due to new younger generations and new innovative marketing campaigns.

GAV: Tell us one change that you want to see in the online casino industry?!

NS: Trust. In countries like Malta, UK and Sweden for example, the casino industry is a normal everyday business. But in many other countries the casino industry is even illegal, although betting and sports is very popular for instance. This is one of the reasons this business is still seen as a bit “dirty” and “not reliable”, although the people like me for example, are doing normal online marketing stuff, just like any other person working in an online focused business.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

NS: Patience. It will take time, a lot of work and knowledge before you´re able to make a living out of this business on your own.

GAV: How about iGaming or affiliate conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience? Did you attend the Nordic Affiliate Conference?

NS: I love going to the conferences, I think it´s because I´ve never actually lived in a place where the business is based and where there is a lot of people from the business to talk with, on every day basis, like in Malta for example. The conferences are the only time I have a chance to catch up with friends and colleagues within the business. I would say my favorite conference is the iGB, Berlin Affiliate Conference that I´ve attended a couple of times. This year we haven´t had time to join any conference yet, unfortunately neither the Nordic Affiliate Conference. But we´re heading in September to the Affiliate Grand Slam in Bucharest and in November to SIGMA in Malta.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

NS: I´m pretty sure it will become a gaming hotspot, there´s a lot of potential traffic, but it´s still not very popular.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

NS: Oh that´s a difficult question, there´s a lot of cool and beautiful places in Eastern Europe. I would like to travel to Romania and Czech Republic since I haven´t been there before. Now we will visit Bucharest in September since we´re attending the Affiliate Grand Slam conference. If I must pick a favorite country I would pick Poland, although I like Estonia a lot as well.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

NS: Travelling and exploring new places is awesome, so it would be wrong if I said I didn´t want to travel to some specific place.

GAV: How about a favorite celebrity or a mentor, do you have one?

NS: I have a lot of favorite celebrities, mostly YouTube stars, especially Pewdiepie and a famous Spanish youtuber: AuronPlay. I also like the Spanish president Rajoy, he´s just too funny with his comments that doesn’t make much sense most of the times.

I also have to mention Jaume (my better half) here, since he has been a very big influencer and mentor in my life since the first day we met.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

NS: It´s a good and important iGaming magazine, since I like to keep up to date what´s happening within the business I try to check the website few times a week. There´s a great variety of different news and updates which I usually find very interesting and worth reading.

GAV: Nina, thank you for the interview, if you have any news to share just let us know! We wish you guys all the best!

 

If you would like to suggest subjects for future affiliate interviews, send your suggestions to: george@gamblingaffiliatevoice.com

 

 

Affiliate Success

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

Published

on

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

 

Lavrenty Gubin will present a report on the key elements of a successful casino

There is a series of conferences and exhibitions to take place in Kiev in the coming months due to the upcoming gaming business legalization.

The Kyiv iGaming Affiliate Conference will take place in the capital of Ukraine on December 18, 2019.
The core topic of the conference is gaming business legalization in Ukraine and adoption of international experience in the field of regulation.

Lavrenty Gubin, Marketing and PR Director of Storm International, was invited to the conference as a speaker to cover the land-based casinos sector. Lavrenty will make a presentation on the international experience required to open a brand new casino like Shangri La Tbilisi or SL Casino Riga.

The conference will gather government officials, operators, software developers, marketers and other industry professionals to discuss the future of the Ukrainian gaming business. The conference is run by Smile Expo, a well known industry events organizer in Western Europe and CIS.

Conference website: affiliateconf.com.ua

Continue Reading

Affiliate Success

Three-peat for the King Billy Affiliate Program at the SBC Awards!

Published

on

Three-peat for the King Billy Affiliate Program at the SBC Awards!

 

We should know by now that King Billy Casino was bound to be in the limelight for one more time. True to the words of the great Brazilian writer Paulo Coelho “Everything that happens once can never happen again. But everything that happens twice will surely happen a third time.”, King Billy does it for the third time in a row.

So, after being shortlisted at the prestigious iGB Awards (and from there, winning it all), being shortlisted again at the prestigious EGR Awards, the King Billy Affiliate Program has now also been shortlisted at the prestigious SBC Awards (event to be held on December 3). Moreover, the operator is also on the SBC Awards short list for Casino Rising Star.

We asked the mastermind behind this tremendous streak, Ruslan Legenzov, King Billy Head of Affiliates to share his feelings with us and a few words about this new distinction. He was, understandably, in a state of euphoria:

“This is beyond our wildest dreams! To complete the “Big 3” of the industry’s annual biggest awards shows, by being short-listed in each and every one of them fills us all with immense pride. At King Billy Casino, we set out with a single goal in mind: to move beyond the commission and offer to our affiliates a program never seen before. We are happy that our effort is recognized by both judges and Affiliates!”

The SBC Awards, now in its 6th year, recognize the achievements of operators, affiliates and suppliers from across all major disciplines including payments, marketing, platform providers and data. The Awards will be held at Battersea Evolution, in the heart of London, bringing together 700 gaming industry delegates.

King Billy Casino is a new generation online casino, available in 5 languages (English, German, Russian, Finnish and Norwegian and soon Japanese) with an impressive record in awards and an amazing variety of games providers and features. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

Continue Reading

Affiliate Success

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

Published

on

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

 

On October 18, Smile-Expo held the first Georgia iGaming Affiliate Conference in Tbilisi. The event was dedicated to the specific nature of online and offline gambling business operations, Georgian gambling market prospects, and casino promotion using affiliate marketing.

The conference brought together casino managers, affiliate network representatives, government officials, webmasters, arbitrage experts, SEO specialists, as well as gambling regulation and taxation professionals.

Speakers’ presentations

Sviatoslav Slaboshpitskiy, Head of SEO at Digital Choo (DC), spoke on the topic: The Art of War in SEO: How to Win the iGaming Niche. The speaker stressed that one should develop niche websites to achieve efficient results. At the same time, it is significant to analyze the response and to evolve resources showing the best performance. Sviatoslav also talked about the rules of SEO team building. The expert recommended entrusting the content creation to single-discipline specialists as well as developing checklists and tutorials for newcomers.

Dmitriy Makarov, CEO at Zlodei Advertising Agency, and Gleb Sanzharevsky, CMO at Zlodei, made a collaborative presentation dedicated to ad placement on YouTube and Twitch. They explained that promotion via influencers could increase conversion better than direct advertising. The experts stressed that user stories and popular memes made ads more fruitful.

Nikola Minkov, CEO at Serpact, examined the application of the so-called Featured Snippets, zero blocks in the search results. According to the speaker, Google provides users with such snippets in 40% of the queries. They allow online resources to generate organic traffic and enhance the click-through rate.

The audience was intrigued by Ketevan Bitskinashvili, Chief Financial Officer at the Ministry of Finance of Georgia. The speaker told them about the special features of the Georgian gambling market regulation. She mentioned that the cost of gambling permissions depended on a venue type, a target region, and a number of installed gambling machines. The same parameters affect tax rates.

Ms. Ketevan stated that Georgia had already issued 214 gambling licenses. 20 casinos are operating in the country now. 10 of them are located in Batumi and its suburbs, 6 in Tbilisi, and one each in Gudauri, Tskhaltubo, Kazbegi, and Sighnaghi.

Giorgi Gvenetadze from Adjarabet raised an issue of online casino customer acquisition. The speaker believes that the core feature of advertising banners used by Georgian casinos is the availability of luxury car images. Besides, promotion messages mostly appeal to senses of beauty, control, and simplicity.

Panel discussion

The conference featured a panel discussion titled ‘Offline and online casinos. Review of tools for the competition for user attention’. It involved:

Shota Amiranashvili, President of the Association of casinos in Adjara;

Levan Kavtaradze, Director of Gaming department at Pokermatch;

Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet;

Lavrentiy Gubin from Shangri La Casino, an invited guest.

Experts said that primary advantages of land-based casinos included reach experience of the gaming process, expensive surroundings, and staff attentiveness. Virtual gambling platforms are lack of these aspects. Therefore, discussion participants think that offline gambling venues will never shift to the online space.

Speaking about the most in-demand gambling entertainments, specialists highlighted simple and user-friendly games like roulettes. Moreover, they noted that poker was becoming less popular because of the high buy-in. Currently, we can see a crypto casino trend, as such platforms ensure anonymity.

Participants also focused on the state regulation of the gambling market. According to them, countries failing to regulate the gambling business lose money that could go to the government budget as taxes. One more fact specified: gambling advertising bans give an impetus to look for new audience engagement channels.

Afterparty

The conference ended with a party. Guests, speakers, exhibitors, and sponsors were able to enjoy live music, Georgian sweets, beverages, and snacks. The afterparty allowed participants to communicate in a relaxed atmosphere and establish useful business contacts.

We express our gratitude to the Afterparty Sponsor, NOFLEAD gambling resource, helping to carry out the afterparty in an extremely comfortable environment.

Sponsors, exhibitors, and participants

Companies offering various iGaming goods and services introduced their solutions and services in the exhibition area. Event sponsors were exhibitors as well.

Badge and Bag Sponsor: Digital Choo, an international marketing agency with deep expertise in gaming.

Exhibition Area Sponsor: SoftGamings, a provider of advanced В2В solutions for online casinos.

Afterparty Sponsor: NOFLEAD, an online gambling resource aimed at both beginners and experienced gamblers.

Lanyard Sponsor: ZLODEI, an advertising agency with deep expertise in native advertising.

By the way, attendees were able to examine a stand by IBCCS TAX, an international company providing a wide range of fiduciary services.

Another event participant was Partners.io, an affiliate network for cryptocurrency gambling programs.

The Smile-Expo team expresses its gratitude to sponsors, speakers, and exhibitors for participation in the conference. We look forward to seeing you at the next events dedicated to gambling and affiliate marketing.

Continue Reading

Groups

Latest News

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference
Affiliate Success5 days ago

A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

  Lavrenty Gubin will present a report on the key elements of a successful casino There is a series of...

GambleRock.com Opens Doors for Online Gambling Affiliates GambleRock.com Opens Doors for Online Gambling Affiliates
News7 days ago

GambleRock.com Opens Doors for Online Gambling Affiliates

  There has been a lot happening on GambleRock’s social gambling engine in recent months. The rapidly expanding iGaming market...

SiGMA’19 makes history with record attendance numbers SiGMA’19 makes history with record attendance numbers
News1 week ago

SiGMA’19 makes history with record attendance numbers

  15,000 delegates make it SiGMA Group’s biggest show yet  SiGMA Group’s biggest show to date closed its doors last...

SBC Rising Star SBC Rising Star
News3 weeks ago

All rise! King Billy is a Casino Rising Star

  Well, the writing was on the wall. With 7 major industry distinctions in only 2 years of operations (6...

Three-peat for the King Billy Affiliate Program at the SBC Awards! Three-peat for the King Billy Affiliate Program at the SBC Awards!
Affiliate Success1 month ago

Three-peat for the King Billy Affiliate Program at the SBC Awards!

  We should know by now that King Billy Casino was bound to be in the limelight for one more...

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event? First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?
Affiliate Success1 month ago

First Georgia iGaming Affiliate Conference: What Was Discussed at the Event?

  On October 18, Smile-Expo held the first Georgia iGaming Affiliate Conference in Tbilisi. The event was dedicated to the...

The AskGamblers Awards Finalists’ Names Are In The AskGamblers Awards Finalists’ Names Are In
News2 months ago

The AskGamblers Awards Finalists’ Names Are In

  The AskGamblers team is happy to announce the AskGamblers Awards finalists’ names are in and ready to share. For...

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards! What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!
Affiliate Success2 months ago

What does “beyond the commission” mean for King Billy? A short list (at least) at the EGR Awards!

  King Billy Casino has been making quite some noise with its Affiliate Program this year. The program has gained...

The nomination period for the AskGamblers Awards is about to end The nomination period for the AskGamblers Awards is about to end
News2 months ago

The nomination period for the AskGamblers Awards is about to end

  The third edition of the prestigious AskGamblers Awards is well underway and this is the last call for all...

Kyiv iGaming Affiliate Conference results Kyiv iGaming Affiliate Conference results
News2 months ago

How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

  On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate...

Advertisement

Trending

Skip to toolbar