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Affiliate Announcements

Black Type Launches Affiliate Programme with Income Access

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Black Type launches affiliate program with Income Access

Income Access technology will power new programme for UK online bookmaker that streamlines the sports-betting experience for players

 

Black Type, the London, UK-based online bookmaker with a focus on simplifying and improving the sports-betting experience for UK players, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new programme will be managed by Black Type using Income Access’ affiliate platform.

Launched in 2016 and powered by an FSB sportsbook platform under a UK Gambling Commission license, Black Type provides players with competitive odds and a high-quality, simplified user experience across a wide range of sports. Bringing a ‘back-to-fundamentals’ focus to the vertical, the brand streamlines pre-match/event and in-play betting on football, horse and greyhound racing, cricket, golf, tennis, rugby union and snooker among other sports.

Black Type also features an online casino, providing players a diverse selection of original slots and table games such as blackjack and roulette. All casino games as well as the brand’s core sports-betting offering can be accessed using Black Type’s new iOS app in addition to the brand’s desktop and mobile sites.

New players are offered a range of promotions, including a £5 bonus for both the sportsbook and casino when players place a £10 bet as well as a 100% casino bonus when players buy-in for between £10 to £100.

The launch of the new Black Type affiliate programme on Income Access’ platform, which has won EGR’s ‘Affiliate Software’ award four times since 2013, will allow affiliates to promote a sportsbook that returns the vertical to its traditional roots. The new programme offers affiliates a range of commission options, including CPA, revenue share deals and the hybrid model.

The programme will be managed by Black Type’s affiliate management team, which have multiple years’ experience in the sportsbook vertical. The team will use the Income Access platform’s ad targeting and attribution capabilities and its suite of more than 30 analytics reports to optimise campaigns.

Stephen Davison, Head of Operations at Black Type, said: “Black Type is excited to partner with Income Access and leverage its market-leading platform to launch and manage our new affiliate programme. Having already gained strong traction in the UK market, we look forward to utilising the affiliate marketing channel to promote the Black Type brand to a wider audience.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Black Type provides a welcome addition to the competitive UK sports-betting space by offering players a cleaner, simpler and streamlined sports-betting experience. We look forward to supporting the growth of a brand that is as innovative in its approach as it is traditional.”

For more information on the new affiliate programme, please contact Black Type.

About Black Type
Black Type is an online bookmaker based in London, UK, which offers a full sportsbook (wagering on horse racing, greyhound racing, and other sports betting markets, both pre-match/event and in-play), together with casino and gaming products.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).

Affiliate Announcements

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

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Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

 

Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming directory connecting affiliates and operators, to deliver a brand-new free professional course on affiliate management. The course, titled iGaming Affiliate Management Essentials, is the latest addition to the Casino Guru Academy and aims to contribute to a broader understanding of affiliate management while sharing best practices with the rest of the industry. Designed for everyone looking to enhance their knowledge of the iGaming affiliate landscape, the course caters to both aspiring affiliate managers and seasoned professionals.

With over 6,200 online casinos in its extensive database, Casino Guru is no stranger to affiliate management. Combined with AffPapa’s role as a facilitator in connecting operators and affiliate websites for a fruitful partnership, the course seamlessly combines the expertise of two prominent figures in the iGaming affiliation sector. In as little as 90 minutes, participants of the course can receive a certificate that not only backs up their knowledge of affiliate management essentials but also showcases their commitment to cultivating affiliate management best practices.

The course is structured into three chapters. While the first chapter aims to explain the fundamental principles of affiliate management, the second one incorporates insights from AffPapa, the ultimate iGaming directory, who drew inspiration from the expertise of their seasoned affiliate managers operating affiliate program management services for casinos. The third and final chapter offers a snapshot of activities related to affiliate management from the perspective of affiliate websites. This includes a detailed overview of how Casino Guru approaches affiliate business, including the company’s philosophy, values, and strategic vision when it comes to building and maintaining relationships with affiliates.

Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, expressed his enthusiasm over the latest release of Casino Guru Academy: “I’m thrilled to announce the launch of this course and finally get it out there! Working with AffPapa has been a fantastic experience, and I’m glad we were able to bring their expertise with affiliate programs into the mix and offer yet another unique point of view. I’m confident that as individuals engage with the content, they’ll not only gain essential insights but also discover innovative approaches that can significantly impact their affiliate path in the future.”

Levon Nikoghosyan, AffPapa’s CEO & Co-Founder, commented: “We are thrilled to announce our collaboration with Casino Guru for the launch of their latest course on iGaming Affiliate Management. The kickoff of our affiliate management service last year was driven by the growing demand from our registered operators, leveraging our expertise in the field. Casino Guru’s commitment to educating the iGaming industry aligns seamlessly with our vision, and we are delighted to contribute our extensive knowledge in affiliate management to enhance this initiative.”

An exciting update accompanies the launch of the course – a brand new look featuring a completely redesigned system that enhances interactivity and flexibility across various devices. This marks a unique opportunity to witness the difference firsthand, as the revamped design will soon be applied to older courses as well. With the latest course now available online, Casino Guru Academy invites participants to uncover the world of iGaming affiliate management through the combined lens of Casino Guru and AffPapa.

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Affiliate Announcements

Catena Media launches online sports betting affiliation in Vermont

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Catena Media launches online sports betting affiliation in Vermont

 

Catena Media, one of North America’s largest sports betting affiliates, launches online sports betting affiliation in Vermont as the north-eastern state opens for licensed sports wagering.

Vermont’s Department of Liquor and Lottery selected three operators to go live on 11 January.

All Catena Media’s national brands are carrying strong Vermont content to coincide with the launch. Complementing this coverage is content published by the group’s media partners, which include NJ.com and TheSportingNews.com.

Vermont, a small state with an adult population of 0.5 million, is the last of the New England states to allow online sports betting and is the first new market to open in North America in 2024. The next slated state is North Carolina, which is expected to launch legal sports betting in the coming months.

Ryan Harper, Catena Media’s Vice President for North America, said: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.”

Vermont expands Catena Media’s operational footprint in North America to more than 28 US states and Canadian provinces.

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Affiliate Announcements

iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

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iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

 

The organising team responsible for iGB Affiliate has announced One Hundred Shoreditch as its new HQ Hotel for February’s event (6-9 February, ExCeL London).

Located in a prominent position on fashionable Shoreditch High Street, One Hundred Shoreditch is an acclaimed independent 258 room hotel offering a choice of places to eat and drink including Seed Library, an attractive rooftop bar and terrace offering panoramic views of the London skyline, a coffee shop, and the Lobby Bar which hosts a curated programme of weekly DJs alongside £10 cocktails. The venue offers five meeting and event spaces including the floor-to-ceiling glass One Hundred Room.

Announcing the new HQ Hotel, iGB Affiliate’s Naomi Barton said: “We were looking for a hotel close to ExCeL and that would connect with the unique personality of the Affiliate community.

“I have to say that One Hundred Shoreditch could have been designed with affiliates in mind! It’s as sassy as hell with great facilities, a roof top bar with amazing views of East London and it’s situated in the social heart of the vibrant East End. The bedrooms and suites provide headspace and calm in contrast to the energy of the ultra-cool hotel bars.

“I am confident One Hundred Shoreditch will resonate with show attendees – it will allow guests to socialise, network and hang out together, continuing the unique iGB Affiliate experience.  We have secured 150 rooms which will be allocated on a first come, first served basis, so book now and don’t miss out on the chance to be with your peers and friends!”

She added: “The 2024 edition of iGB Affiliate will be the last held in London prior to our relocation to Barcelona the following year. As a consequence, there will be an iGB Affiliate ‘Farewell to London’ party like no other and we will be celebrating alongside our sister show ICE to ensure that we deliver something exceptional. The farewell party, iGB Affiliate Awards and our new Hotel HQ are all part of the social and networking opportunities which are pivotal to the show experience and make iGB Affiliate so special”.

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