And here it is, the first affiliate that is going to fly for free to SiGMA by taking advantage of our great opportunity given to affiliates that share their inspirational stories. You too can get your flight costs covered to attend this huge event called Summit of iGaming, Malta. Beside the free flight, we have to mention that there will be lots of wining, dining and late night parties, and everything will be covered by the organizers, just so you can maximize your stay in Malta. Please consult our recent post to find out how you can benefit of this great opportunity, right here !
But let’s get back to this post. There aren’t many affiliates who decide to move to Bucharest, Romania and start working as an affiliate full time. This is the story of Matan Waysler, super-affiliate and founder of TheBigFreeChiplist.com and CasinosFreak.com.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
- Name: Matan Waysler
- Age: 29
- Hometown: Israel
- Living in: Bucharest
- Favorite Food: if it went Moo, Meee or oink oink before
- Must Read Book: Haynes series
GAV: Since there are thousands of casino game review websites out there, where do you think TheBigFreeChiplist.com stands now?
Matan: The reason thebigfreechiplist.com reviews stands out is because it is providing the real facts about each game or casino and allowing players to rate and share their own experience with no filters, we never delete comments or players reviews.. even negative reviews that are posted on casinos who we are in close relationship with.. This is the ensure that information we present is real and based on true experiences.
GAV: What are the strong points of TheBigFreeChiplist.com and what makes it stand out from the niche websites?
Matan: The answer to this question should be divided to 3 main points:
- Accurate and updated content
- Exclusive bonuses
- User rewarding
There are many key factors to creating a successful website, such as: Design, SEO, Mobile compatibility and several more.. But I think the most important factor and the strong point of thebigfreechiplist.com is the content, We work hard in making sure we provide the most accurate and updated content we can. Our data team is updating each casino review every month, and upload about 50 new bonuses every day to our Casino Bonus Blog page with full details and restrictions for each bonus, this provides our visitors with high user experience and a reason to come back to our site.
Another strong point for thebigfreechiplist.com is the huge amount of exclusive and high value bonuses we offer, We spend a lot of efforts by requesting casinos to provide us with better and bigger bonuses to our players, our goal is to give our visitors the best deals and bonuses they can find on the web.
And lastly, our user rewarding platform, we’ve built a very complicated and original users platform on thebigfreechiplist.com, which basically reward visitors with every action they make on our site, from posting comments to rating casinos and games, every action a user makes is rewarded with our site’s currency – BFC Coins, once a user has enough BFC Coins he can use them to purchase cool items on our shop, like high quality bonuses or even real money, also he can play and bet with those coins on our own exclusive casino games section – BFC Playground for a chance to win more coins and real money. We created this rewarding system to offer high user experience to our visitors and to give them a reason to come back to thebigfreechiplist.com.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Matan: At the beginning the site was very unsuccessful, for the first 10 months it didn’t bring any traffic, the main reason for that was that it was built very poorly SEO wise and did not offer the same high quality content that it is offering now. Our way to overcome this was to sit down and simply learn and understand what makes a successful site, this includes all topics that I named above, such as: SEO, Design and Coding. There are thousands of guides on the internet for these topics.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Matan: At the moment TheBigfFeeChipList.com is offering 780 casino reviews, and still counting, we want to include all the online casinos that are available on the web and add them to our review section. At the beginning I was collecting data and writing the content myself, with time we have expanded our operation and now we have inhouse and outsource content writers.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Matan: First thing is we always verify and check the data with the online casinos directly, which are the first source of the information. Second we try to keep our sites focused on specific topics, thebigfreechiplist.com is mostly focusing on giving out the best bonuses to our players, while CasinosFreak.com is focusing more on casino reviews and casino games guides. This helps us control our data without getting lost.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Matan: Yes we are receiving a lot of applications, and accept most them. We are trying to keep on a more closer and less formal relations with our affiliate managers, unfortunately not all as it’s kind of hard to keep it “tight” with over 400 aff managers out there.
[blockquote style=”1″]GAV: What is you opinion overall about affiliate conferences such as SiGMA?
Matan: As many other affiliate conferences, SIGMA is an important event that any “Player” in the industry should attend for. Everyone can get updated with the latest innovations on the market, creating new relations and partnerships and As I mentioned before the major benefit, is to meet up the ppl we’re already working with, to have that chance to get to know them a bit better from the personal point of view.[/blockquote]
GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Matan: I think it is currently a global phenomenon, as the popularity of online gambling industry is huge, I believe the future of the gaming industry is in the platform it is taking place at, there is a huge growth of players using their mobile and tablet devices to gamble online, and I think it will keep on growing.
GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Matan: Transparency, affiliates should have more information about the traffic they direct.
GAV: What advice you would like to offer to the new affiliates who are looking to venture into this great industry?
Matan: Keep your mind on the long run, don’t try to create a product to earn quick money.. Always make sure you are giving the user a joyful and high value experience.
GAV: Who is your favorite celebrity?
Matan: Jim Carrey
GAV: If you would just open your YouTube search bar, what would you search for?
Matan: MJ stuff (both the singer, both the NBA player)
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Matan: Honestly I have not attended to a conference yet, I really hope to attend the next one though!
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Matan: Been in all of Europe by now… I can definitely say I like it more than the west 🙂
GAV: Where you wouldn’t want to travel in Eastern Europe?
Matan: I don’t think there is a place I wouldn’t want to travel at 🙂
GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org)?
Matan: I think it is absolutely great :), the site is very informative and very well put together (Design wise). Also, it’s good to have a site which is focusing on Eastern European Gaming industry, which not a lot of sites do.
Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June
Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.
The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.
With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.
The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.
Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”
The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.
“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “ said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event.
The Digital Marketing Mixer will offer a host of fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!
Lloyd Richman, founder of iBet Directory commented: “The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.“
If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
Mr Gamble is the fast growing iGaming affiliate taking the world by storm
Player-friendly approach to casino comparisons sees audience grow to new highs
In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.
In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos. With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.
Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators. Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.
Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection. Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key.
Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits. This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”
Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.
“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”
This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.
Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia.
Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact firstname.lastname@example.org for more information on deals and listings.
Exclusive Q&A with Marinos Shiapanis, CEO at Campeón Gaming Partners
We shall begin with the iGB award. How do you feel after winning this award? Had you expected this award?
We really didn’t. This was our very first time being nominated at the iGB Affiliate Awards and, given the fact that the competition was really high, we were not expecting to hear our name. Needless to say, we were – and we still are – overwhelmed and very excited. It was a team effort, and this is why we celebrated as a team after receiving the award in London.
This is the first time Campeon has been nominated for iGB Awards. And you hit the bull’s eye in the first instance itself. How do you see this honour: as a reward of your hard work or as a stepping stone for future innovation?
I think it is a little bit of both: it is definitely a reward and a recognition of the whole Campeón Gaming Partners team’s hard work and effort, but, at the same time, this is a stepping stone for us to do more, invest more in innovation, expand and further develop across all sectors. The whole team, and especially the Affiliate & Partnerships team, really devoted themselves to the company and they are the reason we have managed to win this award. Such an award is extremely important for us, as it shows how far we have gone in such a short period of time; we have managed to slowly establish ourselves in the iGaming industry, become a familiar face for affiliates in the market, expand our network and grow as a team and a brand. However, winning this award doesn’t mean we stop here; this is not just a motivation for us, but an obligation as well to work harder, focus more and deliver even better results. I think you will hear more of us the coming months.
The award recognises how Campeon stood out in terms of “transparency, inclusiveness and continuous support”. What are the things unique to the affiliate program of Campeon Gaming Partners?
Since the beginning, our vision was to create an affiliate program that would not only attract affiliates, but it would also keep them engaged. We started off with a small network and as we were building it up, we were also improving our program. Today, our network is comprised of over 1,000 affiliates and our affiliate team has managed to establish personal relationship with each and every one of them. To us, it’s crucial to put a face to the name; it’s not just about numbers, it’s about having a person who you know will listen to you and deal with your issues no matter how big or small. This is our way of thinking: we treat each affiliate’s request as equal, and I believe that our affiliates appreciate this.
In early 2019, our team dedicated themselves into redesigning the program’s strategy, aiming at building stronger, more interpersonal relationships with our partners, and providing them with better models in order to maximize their profits. At the same time, we optimized the affiliate experience, from the registration of the player, all the way to the affiliate statics’ analysis we have successfully merged, integrated, and incorporated all of the Campeón Gaming Partners’ brands into new platforms, ensuring that no affiliate activity was ever disrupted.
The award also mentions how Campeon offered tailor-made program to the affiliates. Could you shed more light into the deeply customizable affiliate programs of Campeon Gaming Partners?
Each affiliate has his or her own needs that looks into serving through a program. At Campeón Gaming Partners, we understand that, and every time we onboard an affiliate, we go into deep discussions with him or her to understand what they are looking for in our program. I think the most important fact for our affiliates is that we assign them their very personal point of contact, who is there for them whenever they are in need. So, when we onboard a new affiliate, we first assign him or her their point of contact, who makes sure to talk to him or her, understand his or her needs and goals and together they create a program tailor-made to the affiliate’s needs.
What are the qualities that you look forward to in an affiliate? Not all affiliates are likely to become successful, right? Based on your experience, what separates the successful affiliates from the rest?
We want our affiliates to treat us the same way we treat them: with respect and transparency. We always do our best to accommodate our affiliates’ needs, so we are looking into building partnerships based on trust. I think this is the most important part for us.
Regarding the second part of your question, I believe that definitely industry knowledge and audience play a significant part in separating successful affiliates from the rest. But besides these, I think that players are looking for affiliates who will be honest with them, affiliates they can trust; I believe it is the only way to build up a players’ audience.
New new social media platforms are increasingly micro-targetting the end customers and automated CRM tools are getting more and more advanced. In this scenario, how do see the future of affiliate marketing evolving?
I believe that affiliate marketing is already changing and with these new tools it will change even more in the future. We are now entering a new era: the digital and customized era. Customers are increasingly becoming more and more demanding; they now know they don’t have to compromise anymore with mass solutions, so they are asking for customized ones. They demonstrate their needs and preferences and demand for an experience tailor-made to them. I believe this is where affiliate marketing will focus in the future, and all the new or upcoming tools available, will give us the advantage of analysing the customers’ behaviours and providing the best solutions to them. Affiliate marketing of the future will evolve around customized player’s experience, in my opinion.
Finally, tell us about any big announcement in the near future. Expanding to more countries? Launching or integrating new products? Or a new marketing campaign? Our readers will be eager to read something first here.
A couple of weeks ago, we launched our first Pay N Play platform for the Scandinavian market, SvenPlay. In a few days, we will be launching our brand new, themed platform, Sons of Slots. This is a challenge for us, as it will be the first time we are introducing such a themed platform to our players. The Sons of Slots story goes back to the motor gangs of the US and it all evolves around that; rough street battles, leather jackets and ripped jeans, long hair, and endless road trips on their Harleys. This is what inspired us and we wanted to bring something very exciting to our players. Entering the Sons of Slots platform, our players will be transferred to a new world, the world of American motor gangs; they will play their favorite games in a new, adventurous environment, with exciting features, which will take their gaming experience to a whole new level. To bring this project to life, we have invested heavily in technology and this is why we partnered with a major agency, MaxCreate, specialized in bespoke front-end design, in order to be able to offer more flexible and versatile platforms to our players and to our affiliates.
I think 2020 is our year, and people will hear more of us: exhibitions, PR, awards… We will make it happen.
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