Affiliate Interviews: Matan Waysler, Founder of

Affiliate Interviews: Matan Waysler, Founder of

access_time 7 months ago chat_bubble_outline 0 comments

And here it is, the first affiliate that is going to fly for free to SiGMA by taking advantage of our great opportunity given to affiliates that share their inspirational stories. You too can get your flight costs covered to attend this huge event called Summit of iGaming, Malta. Beside the free flight, we have to mention that there will be lots of wining, dining and late night parties, and everything will be covered by the organizers, just so you can maximize your stay in Malta. Please consult our recent post to find out how you can benefit of this great opportunity, right here !

But let’s get back to this post. There aren’t many affiliates who decide to move to Bucharest, Romania and start working as an affiliate full time. This is the story of Matan Waysler, super-affiliate and founder of and

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: Matan Waysler
  • Age: 29
  • Hometown: Israel
  • Living in: Bucharest
  • Favorite Food: if it went Moo, Meee or oink oink before
  • Must Read Book: Haynes series

GAV: Since there are thousands of casino game review websites out there, where do you think stands now?

Matan: The reason reviews stands out is because it is providing the real facts about each game or casino and allowing players to rate and share their own experience with no filters, we never delete comments or players reviews.. even negative reviews that are posted on casinos who we are in close relationship with.. This is the ensure that information we present is real and based on true experiences.

GAV: What are the strong points of and what makes it stand out from the niche websites?

Matan: The answer to this question should be divided to 3 main points:

  • Accurate and updated content
  • Exclusive bonuses
  • User rewarding

There are many key factors to creating a successful website, such as: Design, SEO, Mobile compatibility and several more.. But I think the most important factor and the strong point of is the content, We work hard in making sure we provide the most accurate and updated content we can. Our data team is updating each casino review every month, and upload about 50 new bonuses every day to our Casino Bonus Blog page with full details and restrictions for each bonus, this provides our visitors with high user experience and a reason to come back to our site.

Another strong point for is the huge amount of exclusive and high value bonuses we offer, We spend a lot of efforts by requesting casinos to provide us with better and bigger bonuses to our players, our goal is to give our visitors the best deals and bonuses they can find on the web.

And lastly, our user rewarding platform, we’ve built a very complicated and original users platform on, which basically reward visitors with every action they make on our site, from posting comments to rating casinos and games, every action a user makes is rewarded with our site’s currency – BFC Coins, once a user has enough BFC Coins he can use them to purchase cool items on our shop, like high quality bonuses or even real money, also he can play and bet with those coins on our own exclusive casino games section – BFC Playground for a chance to win more coins and real money. We created this rewarding system to offer high user experience to our visitors and to give them a reason to come back to

GAV: What were the bumps on your road when you got started and how did you overcome them?

Matan: At the beginning the site was very unsuccessful, for the first 10 months it didn’t bring any traffic, the main reason for that was that it was built very poorly SEO wise and did not offer the same high quality content that it is offering now. Our way to overcome this was to sit down and simply learn and understand what makes a successful site, this includes all topics that I named above, such as: SEO, Design and Coding. There are thousands of guides on the internet for these topics.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Matan: At the moment is offering 780 casino reviews, and still counting, we want to include all the online casinos that are available on the web and add them to our review section. At the beginning I was collecting data and writing the content myself, with time we have expanded our operation and now we have inhouse and outsource content writers.


GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Matan: First thing is we always verify and check the data with the online casinos directly, which are the first source of the information. Second we try to keep our sites focused on specific topics, is mostly focusing on giving out the best bonuses to our players, while is focusing more on casino reviews and casino games guides. This helps us control our data without getting lost.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built? 

Matan: Yes we are receiving a lot of applications, and accept most them. We are trying to keep on a more closer and less formal relations with our affiliate managers, unfortunately not all as it’s kind of hard to keep it “tight” with over 400 aff managers out there.

SiGMA-logoSiGMA Special:


GAV: What is you opinion overall about affiliate conferences such as SiGMA?

Matan: As many other affiliate conferences, SIGMA is an important event that any “Player” in the industry should attend for. Everyone can get updated with the latest innovations on the market, creating new relations and partnerships and As I mentioned before the major benefit, is to meet up the ppl we’re already working with, to have that chance to get to know them a bit better from the personal point of view.

GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?

Matan: I think it is currently a global phenomenon, as the popularity of online gambling industry is huge, I believe the future of the gaming industry is in the platform it is taking place at, there is a huge growth of players using their mobile and tablet devices to gamble online, and I think it will keep on growing.

GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Matan: Transparency, affiliates should have more information about the traffic they direct.

GAV: What advice you would like to offer to the new affiliates who are looking to venture into this great industry?

Matan: Keep your mind on the long run, don’t try to create a product to earn quick money.. Always make sure you are giving the user a joyful and high value experience.

GAV: Who is your favorite celebrity?

Matan: Jim Carrey

GAV: If you would just open your YouTube search bar, what would you search for?

Matan: MJ stuff (both the singer, both the NBA player)

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Matan: Honestly I have not attended to a conference yet, I really hope to attend the next one though!

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Matan: Been in all of Europe by now… I can definitely say I like it more than the west 🙂

GAV: Where you wouldn’t want to travel in Eastern Europe?

Matan: I don’t think there is a place I wouldn’t want to travel at 🙂

GAV: What is your opinion about EEG (Eastern European Gaming –

Matan: I think it is absolutely great :), the site is very informative and very well put together (Design wise). Also, it’s good to have a site which is focusing on Eastern European Gaming industry, which not a lot of sites do.



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