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Affiliate Interviews: Lena of CasinoHawks.com

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Lena from CasinoHawks

We hope that you all had a wonderful holiday season and that you’ve also managed to rest and recharge your batteries for 2017!?! In this years first affiliate success story we present you Lena of CasinoHawks.com, an expert website, which is constantly gathering the most relevant information, news, reviews of online casinos, game developers, online slot games and jackpots.

Name: Lena Sciberras
Age: 34
Hometown: Kemerovo, Russia
Living in: Sliema, Malta
Favorite Food: pepperoni pizza
Must Read Book: One Hundred Years of Solitude
Profession/Job title: Content and SEO Writer https://www.casinohawks.com/

 
GAV: Hi Lena, first of all thanks for your time and interest! Tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great UK focused online casino website?

LENA: I have a long background in journalism, copy-writing, editing, SEO and marketing. About 7 years ago I moved to Malta from Moscow. In Malta, the iGaming is very strong, so many expats find themselves joining this exciting industry. I did too a few years ago, and have been absolutely loving it ever since. For the last 9 months, I’ve been working on CasinoHawks.com, so it’s now nearly like a baby for me.

GAV: Since there are thousands and thousands of websites out there, and the UK market is quite ruff, where do you think Casinohawks.com stands now?

LENA: That’s very true. The UK casino affiliate market is extremely saturated, but from my perspective, there are not that many affiliate websites that combine the strong quality of writing together with the exclusive deals and offers. Casinohawks.com website is a part of Game Lounge Ltd group which has established itself as one of the strongest affiliate companies in the Nordic markets. This year Game Lounge won “Affiliate of the Year” award as a part of the first instalment of “Malta iGaming Awards”. So together as a company, we have enough know-how to build a solid and successful affiliate brand in the UK. Just give us a few more months, and we will show our full force.

GAV: How do you see the online casino industry at this moment? How about the UK market?!

LENA: As we said, the UK market is quite overloaded with affiliates of all kinds, sizes and quality levels, but we believe in high-quality content and exclusive deals with the coolest online casinos, so there is always room for us. In general, I feel like UK casino market changes in a way that players get more aware of the newer casino brands, more international casinos, that have already established themselves on, let’s say, Scandinavian markets, and now they are conquering the UK. We have a long relationship with many of these casino brands, and that’s another strength of CasinoHawks.com.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

LENA: It’s always hard at the beginning, you have to write so much and make all those exclusive deals and offers, but you have zero return or feedback in the first few months. No results at all, which can be extremely discouraging and frustrating for many other affiliates. But we have a positive experience from the other markets and great support system from the Game Lounge affiliate group, so it was possible for CasinoHawks.com to survive that first period and now things are definitely picking up and I start seeing results, which is very rewarding.

GAV: We have analyzed Casinohawks.com and found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the news section, tell us a bit more about it?

LENA: Thank you, that’s great to hear! When it comes to Casino brands and casino websites, I review them all myself, so we have a certain uniformity and a proper system of how we go through the process to establish whether a casino is worth trying or not. Right now we work with more than 25 casino brands, but next year this number will probably grow a lot.

Game reviews, casino guides, promotions and news are a bit different, and here we have a small team of dedicated writers to make sure that there is always new fresh content for our readers to discover.

CasinoHawks

GAV: Is it hard to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

LENA: It’s true to some degree, but I feel like because the industry is booming there is always something new. New games, new casinos, new promotions, cool campaigns, etc. So I never feel that there is nothing to write about on any given day. But it’s also important to sometimes take a different look at things, maybe bring some more analytical (but still fun!) articles that show things that are trending right now. One other thing that we started lately is the exclusive video content. On CasinoHawks.com we now have a whole section of videos and interviews, all produced in-house, where we take our readers behind the scenes of the different casinos or game developers and show the people who run all those casinos and how. We feel that it’s unique content, it’s fun to watch, but it also does a fantastic job at building trust. It creates a more human approach and shows the real people, casino management that players can relate to.

 
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

LENA: Yes, absolutely! There are so many casinos, and you cannot work with all of them, even if you wanted to. Naturally, we concentrate on promoting casino brands that give us a fair commission and the above average size bonuses for our readers and players, so everyone is a winner. On the other hand, it also comes down to building an actual relationship, feeling comfortable with the casino affiliate manager. There has to be some genuine personal connection, so it’s easy to work together and overcome any issues that might occur. We are lucky that we are based in Malta, where many casino brands have their headquarters as well. So we can physically meet in real life and actually get to know each other. I feel that is something that helps a lot.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

LENA: It’s hard to say, but we see some markets opening up. For example, the Asian markets are becoming more viable.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem?!

LENA: To be honest, it’s fine as it is. Time will show which casinos and which affiliates are the strongest, most professional, consistent and have something unique to offer and those will thrive no matter what.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

LENA: For the affiliates – consistency, creativity, patience. For the new casinos, it’s definitely a different angle, something unique and exclusive to offer when it comes to design, overall theme and the loyalty program. Any new online casino that opens today has to stand out from the crowd to be noticed and remembered.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

LENA: The last one was SiGMA 2016 in Malta in November, and it certainly was a lot of fun, especially because of the video-interview project that CasinoHawks / Game Lounge had going on. Our whole team really enjoyed bringing this new venture to life. And thanks to our casino partners, who all happily went along, it turned out to be a great adventure.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

LENA: Some countries in Eastern Europe are embracing casino, gaming, IT and other parts of the whole process, but some others, as we know, only make it more complicated. So I don’t think we can talk about the Eastern Europe as a whole, only about particular countries with their specific views, legislation’s and attitude towards iGaming. In many countries, gaming is still a grey area, but the potential is certainly there. We just have to remember that in this region too much depends on the political decisions and not the iGaming industry efforts as such.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

LENA: Being native Russian myself, I have visited quite a few countries there, and for me, it’s easier to feel more comfortable in these places. But I know many Europeans who feel a bit uneasy with the thought of it, and it’s understandable. If we are talking more about casual tourism and not business, I would love to visit Hungary, Poland and the Czech Republic soon. I have a lot of friends there; and they are all beautiful places with great history, culture, architecture and lots of yummy food.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

LENA: You guys are doing a great job. Your website is one of those, that I regularly visit, because you truly help to keep up with the latest news, trends and just interesting stories that all of us, affiliates, can relate to. Just keep it up!

GAV: Thanks for your time and kind words Lena, we hope that 2017 will be a great year for CasinoHawks / Game Lounge! 

 

If you have any questions or subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com.

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Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

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AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

 

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com 

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Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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Affiliate Success

Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

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Fwd: Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 42 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its recent launch of vie.gg, the world’s first and most transparent esports betting exchange.

SIGNIFICANT ACCELERATION IN ESPORTS TEAM ADOPTION OF P2P WAGERING MODEL

This announcement, along with the announcement of 36 additional esports teams earlier this week, signifies a significant acceleration in adoption of the company’s P2P esports wagering platform by global esports teams. Teams are overwhelmingly pointing to the P2P model as highly desirable for their fans due to the fact “at VIE.gg a fan always wins”, as opposed to pitting fans against the “bookie” in the traditional model where the odds are heavily stacked against fans.

The addition of these 42 esports teams brings the total number of esports team affiliates to 176 since the Company’s first announcement on April 5th, representing a major milestone for Esports Entertainment Group.  The Company anticipates many more Affiliate Marketing Agreements with esports teams throughout 2018.

NEWEST ESPORT TEAM AFFILIATES FURTHER EXPAND GLOBAL REACH INTO SOUTH AMERICA

The addition of the 42 esports teams below represents further significant geographical penetration into the South American market.  The geographical distribution of our most recent esports team affiliate partners is as follows:

  • Brazil: 26
  • Peru: 6
  • Chile: 2
  • Venezuela: 2
  • Colombia: 1
  • Bolivia: 1
  • Mexico: 1
  • Guatemala: 1
  • Paraguay: 1
  • Dominican Republic: 1

Grant Johnson, CEO of Esports Entertainment Group, stated, “The acceleration of our esports team affiliates is quantifiable and unequivocal validation that our VIE.gg P2P model is best suited for esports teams and their fans.  I want to thank these new esports teams for their support and I look forward to working with them as VIE.gg affiliate partners.”

 

ABOUT VIE.GG

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II

 

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com
.
FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

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