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Affiliate Interviews: Christine, Co-Owner/Marketing Director at Streak Marketing, LLC

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Here is our latest affiliate success story, starring Christine of Streakgaming.com, who is well known in the community for being well established and trustworthy!

GAV: First of all we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Christine

Age: 47
Hometown: St.Louis
Living in: USA
Favorite Food: Sushi
Must Read Book:Stephen King’s Dark Tower Series                                                                                           Profession/Job title:Co-Owner/Marketing Director

GAV: Tell us a bit about yourself, we want to know who Christine really is, the main person behind Streak Gaming. Where were you born? What was the key idea of developing this great online gambling directory and forum ?

Christine: Born in St. Louis, Mo. Back in the cowboy day of online gambling I stumbled on a bingo site, Moo Cow bingo to be exact.  Once I’ve seen the site I thought to myself, wait a minute this is brilliant,  I can do this type of marketing and site building! After that, I become a single Mom of four and from there on this became my full time job and profession. I met my amazing business partner Carolyn who handles the technical/webmaster duties of the business. Between the both of us we have managed to create and maintain a power brand in iGaming.

GAV: Since there are thousands of websites in this niche out there, where do you think Streakgaming.com stands now? 

ChristineStreak Gaming stands as one of the top brands, we are well established and have never suffered Google panda penalties since we have always maintained good white hat ethical work.

GAV: What are the strong points of Streakgaming.com and what makes it stand out from the other niche websites/directories?

ChristineStreak Gaming stands out because we are one of the few forums’s left in the industry; we have weathered out many storms with the never ending regulations.  We plan to be around for a long time to come :). Staying up to date with the latest marketing trends, along with the use of social media is a must! 

GAV: How did you start and what bumps did you have to overcome at the beginning? 

ChristineAs I stated in a previous question we started as housewives and I guess you can say we fell into the niche market at the right time. From there we have prided ourselves to work with brands who maintain good ethics; we put players first and foremost. 

GAV: We have surfed your website and found some quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino reviews are there on your website? How about the forum?

Christine: I generally write the content myself thanks for noticing my hard work! We have paid a few free lancers to do a bit of reviews in the past as well. Most of our content is paid staff whom has been around for over 10 yrs. Hiring good dedicated employees has been the back bone of our success. I could not comment on how many reviews we have since Streak Gaming has been around for 13 years, too many to count...

GAV: How do you keep the content fresh and relevant on your website and forum, when a lot of fluff and nonsense appear on the Internet on a daily basis?Streakgaming.com index page

Christine: We make it a point to maintain a close working relationships with our AM of all brands. Many times they are sending us newsletters, or we follow them on social media. There are four of us who slit this task so it becomes so much easier to keep up. 

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Christine: I am a big fan of developing close working relationships with my AM.  As of late it seems that there are newer breeds of AM’s in the industry, who do not care to chat with affiliates or try to get to know them.  I am all for the old school relationship building.  I tend to market brands more when the AM goes out of their way to keep me updated with their products. I also attend conferences, I like building that relationship with face to face networking.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

Christine: This is the question of the year… There is a lot of speculation but I do think we will see more power in affiliate networks. I think many of the small affiliates will be absorbed by these big brands. Then we have to factor in regulations, this is becoming more and more of a problem for many of us. I hope the US can become a fun market for us all soon as well! 

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?! 

Christine: I would like to see the black hat affiliates wiped away forever… Also, if the big companies would recognize affiliates as the front line of their marketing force that would be great. 

GAV: What advise you would like to offer to newbies who are looking to venture into this great industry!?

Christine: Don’t take short cuts, find a niche market and jump in! I would focus more on live games, mobile and whatever the newest trends are at the time… Be ready to give a lot of time to this business, it does not come easy. Be persistent and you will succeed.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Christine: I would have to say that the London Affiliate Conference (LAC) is my favorite and the most productive for networking. I attend several a year and plan on making my first trip to Malta for SiGMA next month. I also attend G2E in Vegas which is also a very good conference; I can see the state of gaming in the USA. 

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Christine: I actually think the next biggest hotspot will be South America or Mexico. I would love to see Eastern Europe explode in iGaming but again with regulation that seems to be a long time away for us. 

GAV: And now for the fun part…., where would you like to travel in Eastern Europe? 

Christine: Well I have been to Hungary a few times so, I think my answer would be Romania.

GAV: Where you wouldn’t want to travel in Eastern Europe?  

Christine: Russia

GAV: Do you have a favorite celebrity?

Christine: Matthew McConaughey

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Christine: I have just discovered this site after you reached out to me.  I see great potential and love that you found a good niche for yourself. I look forward to seeing your future growth and hope to meet you in person one day soon.

GAV: Thanks for your time Christine, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com

Affiliate Success

3 Things To Consider Before Starting A New Casino Affiliate Business

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3 Things To Consider Before Starting A New Casino Affiliate Business

 

There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!

Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.

Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.

In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.

Let’s get going with the foundation of any career in the affiliate industry.

Know your stuff: The importance of research

If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.

Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!

You will need a strong grasp of modern technology

If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!

When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.

Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.

Consider using gambling affiliate programs

If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.

Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.

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Affiliate Success

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

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The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

 

The 3rd iteration of the Digital Marketing Mixer  a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.

The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.

Join the party – Learn the latest SEO Insight and enjoy the show!

“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!”  mentions Johnstone.

The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.

The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.

Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said The Digital Marketing Mixer offers affiliates, suppliers and operators  a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said:  “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!” 

 

RSVP FOR FREE and enjoy the next Digital Marketing Mixer HERE

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Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

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