Here is our latest affiliate success story, starring Christine of Streakgaming.com, who is well known in the community for being well established and trustworthy!
GAV: First of all we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?
Living in: USA
Favorite Food: Sushi
Must Read Book:Stephen King’s Dark Tower Series Profession/Job title:Co-Owner/Marketing Director
GAV: Tell us a bit about yourself, we want to know who Christine really is, the main person behind Streak Gaming. Where were you born? What was the key idea of developing this great online gambling directory and forum ?
Christine: Born in St. Louis, Mo. Back in the cowboy day of online gambling I stumbled on a bingo site, Moo Cow bingo to be exact. Once I’ve seen the site I thought to myself, wait a minute this is brilliant, I can do this type of marketing and site building! After that, I become a single Mom of four and from there on this became my full time job and profession. I met my amazing business partner Carolyn who handles the technical/webmaster duties of the business. Between the both of us we have managed to create and maintain a power brand in iGaming.
GAV: Since there are thousands of websites in this niche out there, where do you think Streakgaming.com stands now?
Christine: Streak Gaming stands as one of the top brands, we are well established and have never suffered Google panda penalties since we have always maintained good white hat ethical work.
GAV: What are the strong points of Streakgaming.com and what makes it stand out from the other niche websites/directories?
Christine: Streak Gaming stands out because we are one of the few forums’s left in the industry; we have weathered out many storms with the never ending regulations. We plan to be around for a long time to come :). Staying up to date with the latest marketing trends, along with the use of social media is a must!
GAV: How did you start and what bumps did you have to overcome at the beginning?
Christine: As I stated in a previous question we started as housewives and I guess you can say we fell into the niche market at the right time. From there we have prided ourselves to work with brands who maintain good ethics; we put players first and foremost.
GAV: We have surfed your website and found some quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino reviews are there on your website? How about the forum?
Christine: I generally write the content myself thanks for noticing my hard work! We have paid a few free lancers to do a bit of reviews in the past as well. Most of our content is paid staff whom has been around for over 10 yrs. Hiring good dedicated employees has been the back bone of our success. I could not comment on how many reviews we have since Streak Gaming has been around for 13 years, too many to count...
Christine: We make it a point to maintain a close working relationships with our AM of all brands. Many times they are sending us newsletters, or we follow them on social media. There are four of us who slit this task so it becomes so much easier to keep up.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Christine: I am a big fan of developing close working relationships with my AM. As of late it seems that there are newer breeds of AM’s in the industry, who do not care to chat with affiliates or try to get to know them. I am all for the old school relationship building. I tend to market brands more when the AM goes out of their way to keep me updated with their products. I also attend conferences, I like building that relationship with face to face networking.
GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?
Christine: This is the question of the year… There is a lot of speculation but I do think we will see more power in affiliate networks. I think many of the small affiliates will be absorbed by these big brands. Then we have to factor in regulations, this is becoming more and more of a problem for many of us. I hope the US can become a fun market for us all soon as well!
GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!
Christine: I would like to see the black hat affiliates wiped away forever… Also, if the big companies would recognize affiliates as the front line of their marketing force that would be great.
GAV: What advise you would like to offer to newbies who are looking to venture into this great industry!?
Christine: Don’t take short cuts, find a niche market and jump in! I would focus more on live games, mobile and whatever the newest trends are at the time… Be ready to give a lot of time to this business, it does not come easy. Be persistent and you will succeed.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
Christine: I would have to say that the London Affiliate Conference (LAC) is my favorite and the most productive for networking. I attend several a year and plan on making my first trip to Malta for SiGMA next month. I also attend G2E in Vegas which is also a very good conference; I can see the state of gaming in the USA.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Christine: I actually think the next biggest hotspot will be South America or Mexico. I would love to see Eastern Europe explode in iGaming but again with regulation that seems to be a long time away for us.
GAV: And now for the fun part…., where would you like to travel in Eastern Europe?
Christine: Well I have been to Hungary a few times so, I think my answer would be Romania.
GAV: Where you wouldn’t want to travel in Eastern Europe?
GAV: Do you have a favorite celebrity?
Christine: Matthew McConaughey
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Christine: I have just discovered this site after you reached out to me. I see great potential and love that you found a good niche for yourself. I look forward to seeing your future growth and hope to meet you in person one day soon.
GAV: Thanks for your time Christine, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!
If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: email@example.com
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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