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Paysafe expands Betfred USA Sports partnership through Income Access deal

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Tara Wilson, Chief Operating Officer of Paysafe's Income Access

 

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states 

Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.  For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”

Affiliate Program News

MiFinity launches the most competitive affiliate programme in the industry

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MiFinity launches the most competitive affiliate programme in the industry

 

MiFinity Affiliates affirms the company’s commitment to growth with the highest revenue commission in the industry, adding more value for merchants and affiliates, and complementing its growing portfolio of payment solutions.

MiFinity, the secure iGaming eWallet, has launched its affiliate programme with the highest revenue commission in the industry. Paying up to 35%, and with commission paid on all transfer to and FX fees, the MiFinity team has already attracted significant interest in pre-launch sign-ups from new affiliates. To celebrate its launch, MiFinity Affiliates will be offering an additional 10% commission on all rev-share fees for affiliates that sign up before the 15th July 2022!

“We’re very excited to launch MiFinity Affiliates,” said MiFinity CEO Paul Kavanagh. “In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services, and market penetration. So, it’s the perfect time to launch the affiliate programme and add another great service to our offering”.

“MiFinity Affiliates is integral to our ambitious growth plans for 2022 and beyond. Our success is intrinsically linked to the success of our merchants and affiliate partners, which is why we’ve designed an affiliate programme that offers the highest commission rates, paying lifetime commissions, to help them achieve more.”

MiFinity Affiliates supports the growth of MiFinity’s merchants and industry affiliates, helping companies increase conversions and generate additional revenue. With the potential to earn more with MiFinity than any other eWallet provider, MiFinity backs up its impressive commission rate with rock-solid affiliate tools and marketing support.

Kieron Nolan, MiFinity’s CFO, explains, “Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenue through bespoke campaigns and their expert support. As well as investing in talent, we have also invested significantly in our enterprise affiliate platform to help our affiliate partners manage their programmes, track conversions and access payments. We think it’s a fantastic opportunity for our affiliate partners to accelerate their growth, along with ours.”

MiFinity’s eWallet has already disrupted the payment space by going above and beyond to lower transaction costs for its users. As well as super low fees for standard transactions, MiFinity provides users in the EU and UK with a free virtual IBAN that allows transfers to the eWallet with no fees to pay.

Paul Kavanagh said, “Our users are global customers who can use their eWallet at any of our merchants’ online sites, currently over 300 live iGaming brands. However, they can also use it to send money to almost anywhere globally with instant eWallet to eWallet transfers and via money transfer.”

The MiFinity eWallet is available in 20 languages and 15 currencies and has the greatest geographic reach of any iGaming wallet, with a global network of payment partners and over 40 integrated payment methods for fast and secure transactions.

Paul Kavanagh attributes MiFinity’s focus on user experience and innovation in the payment space to the company’s record growth. He said, “I’m proud to say that as well as seeing significant growth in new customer acquisitions, we also have the highest customer retention rate in the industry. I believe that’s because we’ve focused on making transactions easy and secure, and building great relationships with our user community.”

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Affiliate Program News

YoGroup Affiliates Relaunches Affiliate Programme with Income Access!

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YoGroup Affiliates Relaunches Affiliate Programme with Income Access!

 

The Rank Group, a leading gambling company operating in the UK and Spain, has announced the relaunch of its affiliate programme, the YoGroup Affiliates Programme, in partnership with Income Access.

The YoGroup Affiliates Programme is the official affiliate programme for two of Spain’s most popular gaming brands: YoBingo and YoCasino. This duo of brands combines an array of quality gaming experiences across Bingo, Casino, Slots, Roulette, Live Games and more!

Income Access will be providing their industry-leading affiliate marketing tracking platform solution, along with an optimised affiliate payments process to YoGroup, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.

About YoBingo

YoBingo is the most popular online Bingo brand in Spain. It offers:

  • The largest Jackpots in Bingo for Spain, up to 145k
  • Scheduled room pricing, providing transparency to customers
  • Bingo, Slingo, Video Bingo, Slots & Roulette
  • An easy-to-use mobile product
  • Simple and fast verification
  • Live chat available every day
  • A large selection of payment methods
  • Enormous focus on Responsible Gaming

About YoCasino

With the vision of becoming Spain’s most customer focused Casino, YoCasino offers the best selection of online games, such as roulette, blackjack and bingo. Their growth rate has been phenomenal, aided by a focus on engaging and current promotional mechanics. YoCasino was the first operator in Spain to embrace the Bonus Hunt mechanic, an idea born out of the staff being avid fans of Casino streaming. Player loyalty is rewarded via not one, but two daily reward wheels, Lucky Spin and Lucky Spin nights, where players are rewarded daily for play with the prizes and theme changing monthly. They also offer:

  • Over 1,000 games from 15 providers with more to come!
  • Slot of the Week with top market games and exclusives
  • YoCasino is the only Casino in Spain doing Battle of Slots with instant rewards
  • Instant withdrawals now available and a large selection of payment methods
  • Proudly licensed by the DGOJ, ensuring safety and a commitment to player protection
  • A strong view on the importance of responsible gaming
  • A huge selection of Live Roulette options
  • A seamless cross sell with their flagship brand – YoBingo
  • 10 new game releases per week, including YoCasino Exclusives
  • An easy-to-use mobile product
  • Simple and fast verification
  • Live chat available every day

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Affiliate Program News

LynxBet builds on impressive launch with new affiliate program

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LynxBet builds on impressive launch with new affiliate program

 

Immersive brand partners with MyAffiliates and aims to build close relationships with affiliates

Immersive casino and sportsbook brand LynxBet, powered by the ambitious iGaming start-up JNS Gaming, has unveiled its new affiliate program to support the operator’s successful launch and deliver even further engagement.

LynxBet Affiliates allows the industry’s newest operator to promote its innovative offering across its target markets of South America, Canada, Japan and Asia through a wide range of affiliates. It aims to deliver a high-quality service with a personalised approach to each partner, providing affiliates with all the necessary content, tools and support required to achieve impressive results for both parties.

The new affiliate program will be spearheaded by David Shaw, a highly experienced industry executive with a track record of delivering sustained growth in the affiliate space.

In addition, the challenger brand has partnered with iGaming marketing consultancy firm TAG Media, which has a solid reputation for producing strong ROI through affiliate acquisition and relationship management services.

David Shaw, Head of LynxBet Affiliates, said: “Following a strong launch that saw LynxBet attract interest from all aspects of the global gaming industry, we’re delighted to unveil LynxBet Affiliates as we begin the next phase of our exciting journey.

“Crucially, this isn’t just another affiliate program. The LynxBet platform offers a unique experience that is already enjoyed by players worldwide. With an extremely generous commission scheme, our affiliate partners will see an increase in earnings from day one.

“The combination of an immersive online casino and sportsbook, with a world-class service is sure to pique the interest of affiliates, particularly those that are keen to promote an interesting and captivating operator brand like no other.”

LynxBet Affiliates aims to share the same philosophy of innovation and exceptionally digital-savvy service that JNS Gaming has exhibited through the LynxBet brand.

The brand offers a highly immersive iGaming experience through an intuitively designed website, inspired heavily by the growing importance of the metaverse in the digital space. The brand effectively utilises escapism, vibrancy and animations for a perfect combination of fun and a responsible gaming experience across casino, sports betting, lottery and bingo. This is further aided by the brand’s charming mascot, the Lucky Lynx, who features prominently across the online platform.

LynxBet operates under an Isle of Man Gaming licence and is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.

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