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Paysafe expands Betfred USA Sports partnership through Income Access deal

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Tara Wilson, Chief Operating Officer of Paysafe's Income Access

 

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states 

Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.  For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”

Affiliate Program News

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

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Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

 

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.

Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.

New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.

Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.

Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.

Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”

Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”

This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.

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Affiliate Program News

Slots Temple Selects RavenTrack to Power New Affiliate Program

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Slots Temple Selects RavenTrack to Power New Affiliate Program

 

Slots Temple and RavenTrack team up to explore new marketing channels

Slots Temple, the number one destination for slots fans, has teamed up with affiliate marketing ace RavenTrack. The deal will see Slots Temple launch a carefully curated affiliate program designed to drive high-quality traffic directly to its platform.

RavenTrack, known for its advanced real-time tracking and reporting solutions, will play a key role in supporting Slots Temple’s affiliate expansion. The new affiliate program will begin modestly, working with a small selection of exclusive partners, while leveraging RavenTrack’s state-of-the-art platform to explore new avenues of traffic.

Slots Temple started out as an affiliate site itself, offering free demo games and slots tournaments for prizes. Through a commitment to innovation and user engagement, it established itself as a trusted name in free-to-play gaming with a strong community of devoted slots fans.

More recently, it decided to offer its players something different by rolling out a selection of real-money tournaments and games in the UK.

Fraser Linkleter, CEO of Slots Temple, said: “From our experience as an affiliate site that has pivoted towards real money-gaming in the UK, we understand the value of high-quality traffic. This partnership allows us to explore new avenues for growth, and RavenTrack’s knowhow and technology gives us everything we need to make this initiative a success.”

Adam Rowley, Managing Director of RavenTrack, said: “We are delighted to team up with Slots Temple on this exciting new phase of their story. Their reputation for providing engaging player experiences is second to none and it aligns with our mission to offer best-in-class affiliate solutions. We look forward to watching their affiliate program grow.”

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Affiliate Program News

Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space

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Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space

 

Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate program, Convert Stars (www.convertstars.com), powered by Mexos affiliate software.

According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”

Operating under new ownership since 2024, the newly released Convert Stars Online Casino Affiliate Program is just the start of the next era of creating the most engaging and immersive gaming experiences at Omni Casino. Under executive gaming leadership that spans over 30 years of worldwide online and Las Vegas land-based gaming experience, Convert Stars Affiliate Program aims to foster Omni Casino’s 27-year history to a new peak of gaming innovation and membership growth.

The Convert Stars Affiliate Program offers these key features: 

  1. Flexible commission structures: CPA, CPL, CPM, PPC, and up to 40% revenue share.
  2. No negative carryover which ensures affiliates start fresh every month.
  3. Geo-targeted landing pages and exclusive content tailored for high conversions.
  4. Special partnerships with Streamers and Influencers on social media platforms.

In a forward-thinking move, Convert Stars is among the first to actively engage with influencers and streamers on platforms like Twitch, YouTube, Kick, Tik Tok, Facebook and Instagram, tapping into the next wave of gaming entertainment and driving powerful player engagement beyond traditional online casino Affiliate partnerships.

Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.” 

Dedicated to promoting responsible gambling by offering various tools to help players set limits and manage their gaming habits, Omni Casino provides a state-of-the-art online casino offering live dealer and online games to players over the age of 18 in over 45 markets globally. Delivery focused, players have the choice to play by Mobile, Desktop, or Download versions of the casino.

The online casino boasts over 600 video slots along with a wide range of online table games such as blackjack, roulette and over 100 live dealer games. As a fully licensed and regulated establishment, Omni Casino has been granted licenses by the biggest TV and Movie studios. Hits such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, The Walking Dead® and many more can be played.

Omni Casino features enticing player promotions, including a massive $2,000 welcome package for new players which propels conversions for Convert Stars Affiliates. After registration, new players can claim a bonus amount of their choosing on their first five deposits made on new accounts by paying with any currency and playing on a USD, EUR, CAD, GBP, AUD or ZAR gaming account.

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