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Affiliate Program News

Paysafe expands Betfred USA Sports partnership through Income Access deal

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Tara Wilson, Chief Operating Officer of Paysafe's Income Access

 

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states 

Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.  For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”

Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

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Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

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Affiliate Program News

Boomerang’s Affiliate Program Shortlisted for Global Gaming Awards EMEA 2024

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Boomerang's Affiliate Program Shortlisted for Global Gaming Awards EMEA 2024

 

Boomerang, with a 135% growth in partners in 2023, is shortlisted for the prestigious Global Gaming Awards EMEA as ‘Affiliate Program of the Year’

Boomerang Partners, a leading global gaming affiliate program, has been nominated for Affiliate Program of the Year in the annual Global Gaming Awards EMEA 2024, following up on the brand’s impressive achievements in 2023.

Back by solid results, Boomerang’s Affiliate Program approach expanded its affiliate network from 2,200 to over 5,200 traffic partners and extended its brand’s reach to over 70 global locations in 2023. This numerical growth was matched with high-quality maintenance, consistently generating over 15,000+ top-tier FTDs monthly and achieving conversion rates of 35% click-to-deposit and up to 70% registration-to-deposit in top markets. In 2023, Boomerang distributed over €50 million in transparent payouts to its partners and awarded the most active partners.

“Being shortlisted validates our commitment to our partners’ success through openness to affiliates of all sizes, AI retention tools, and Big data insights, with our transparency, customized promotions above-market commissions, and traffic championships for our partners. Looking ahead to 2024, we aim to grow by 30%, launch 20 new products globally, and welcome more partners, continuing to set the affiliate programs standard in the gaming industry”, – Vitalii Prokofev, CEO of Boomerang Partners, states.

The Global Gaming Awards EMEA, powered by Gambling Insider and independently adjudicated by 50 С-Suite judges with KPMG oversight, are highly respected in the gaming industry. These awards recognize the industry’s strongest performers and are considered the most trusted.

The “Affiliate Program of the Year” winner will be announced at an invite-only ceremony at London’s Hippodrome Casino on 5 February 2024, during ICE week.

Stay with Boomerang Partners for updates on the final results.

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Affiliate Program News

Gamegram Launches Affiliate Program with Income Access

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Gamegram Launches Affiliate Program with Income Access

 

Income Access is delighted to announce their partnership with Gamegram Casino, an innovative online platform that combines the thrill of gaming and gambling, in addition to the launch of their new affiliate program.

Income Access will be providing their industry-leading affiliate tracking platform solution to Gamegram, as well as launching and managing their new affiliate channel. The affiliate platform will offer affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.

About Gamegram

Gamegram is an online crypto casino with a Player vs Player (PvP) twist. It bridges the gap between traditional casino experiences and the desires of digital-native Generation Z players, building an online community unlike any other. It also offers a unique experience of playing games against other real players. No tricks, no bots, and no skill needed – pure battle of luck between two players.

What Makes Gamegram Stand Out?

  • PvP Gaming Innovation: Gamegram brings competitive betting to life with engaging games like Rock Paper Scissors and Russian Roulette.
  • Rich Social Engagement: With global and private chats, and systems, Gamegram fosters a community where players connect and thrive.
  • Crypto-Friendly Platform: Gamegram simplifies crypto transactions – deposit and play using our popular crypto options such as Bitcoin, Ethereum, and Tether.
  • Honest Approach: Gamegram says NO to misleading wagering requirements, creating an environment of trust and loyalty.

Gamegram’s strategic combination of immersive PvP games, social engagement, crypto accessibility, and absolute transparency makes them a pioneering force in the online gambling space.

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