U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states
Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.
The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.
Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.
Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
Gamegram Launches Affiliate Program with Income Access
Income Access is delighted to announce their partnership with Gamegram Casino, an innovative online platform that combines the thrill of gaming and gambling, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate tracking platform solution to Gamegram, as well as launching and managing their new affiliate channel. The affiliate platform will offer affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.
Gamegram is an online crypto casino with a Player vs Player (PvP) twist. It bridges the gap between traditional casino experiences and the desires of digital-native Generation Z players, building an online community unlike any other. It also offers a unique experience of playing games against other real players. No tricks, no bots, and no skill needed – pure battle of luck between two players.
What Makes Gamegram Stand Out?
- PvP Gaming Innovation: Gamegram brings competitive betting to life with engaging games like Rock Paper Scissors and Russian Roulette.
- Rich Social Engagement: With global and private chats, and systems, Gamegram fosters a community where players connect and thrive.
- Crypto-Friendly Platform: Gamegram simplifies crypto transactions – deposit and play using our popular crypto options such as Bitcoin, Ethereum, and Tether.
- Honest Approach: Gamegram says NO to misleading wagering requirements, creating an environment of trust and loyalty.
Gamegram’s strategic combination of immersive PvP games, social engagement, crypto accessibility, and absolute transparency makes them a pioneering force in the online gambling space.
OlyBet Launches Affiliate Program in Spain and Slovakia with Income Access
Income Access is excited to announce that OlyBet has recently launched its affiliate program in Spain and Slovakia with Income Access.
This expansion builds upon the successful partnership between the two companies, which began in 2016 when Income Access started providing its industry-leading platform to OlyBet in the Baltic countries. The new program will allow affiliates to promote to players in these new markets, with the support of Income Access’s advanced marketing and analytics tools, flexible commissions, detailed performance tracking, and a knowledgeable team with over 20 years of experience in the industry.
Breaking the Affiliate Marketing Ground – New Affter Affiliate Program Features
On August 24th, the affiliate environment welcomed new members. The release of the Affter affiliate program caused a media storm, bringing together the public and professional spheres. The enigmatic question “What’s beyond that?” hinting at the revolutionary nature of the program was a key trigger among many others in this eye-catching video.
Features of the Affter Brand
Affter’s appeal lies in its unparalleled combination of intelligence and style, which is a beacon in the affiliate marketing industry. The emergence of Affter, created by a team with over 6 years of successful iGaming experience, marks a transformational change. Drawing on their experience and proven track record, the team behind Affter has built partnerships with renowned niche brands, elevating affiliates to the upper ranks. Affiliate network is now the exclusive reseller of cutting-edge iGaming offerings available for immediate exploration by select teams.
Embrace the Evolution
A multifaceted range of offers distinguishes the Affter affiliate program, making it an attractive option to consider. A variety of betting and gambling offers, both popular and exclusive ones, shape the portfolio of the network. The affiliate program covers various GEOs – CIS, Tier 1 and Tier 2 countries – and is designed for a global affiliate community. Effective and flexible payment models include CPA, RevShare (25% to 45%) and Hybrid (CPA + RS) options.
Affter boasts a proprietary platform that features an intuitive interface enriched with advanced features. S2S Postback, ads, banners, creatives and full statistics are integral components. Providing maximum convenience, supports preferred payment methods: cryptocurrencies (Bitcoin) and bank cards, with a minimum withdrawal threshold of $100. An in-house media buying ensures the optimization performance of the affiliate network.
Access to the closed Affter community is limited, with specially designed promo codes. To enter the Affter affiliate platform, you must receive a secret promo code from managers or brand ambassadors. Alternatively, an invitation can be obtained through the recommendation of trusted referrals or opinion leaders. Networking events and conferences can also serve as additional access channels.
What sets Affter apart is its professional approach to operations, backed by knowledgeable affiliate managers. Affiliates who come to Affter gain access to lucrative prospects, including exclusive gambling and betting offers, diverse GEO coverage, and extended caps for high-performing ones. Affter’s willingness to take on all the risks that affiliates face in their operations underscores the company’s value proposition. The key managers of Julia Donska, Head of Resale, and Kristina Storozhyk, Marketing Director, epitomize the essence of Affter. The video release, a synthesis of style and content, reinforces their strategic message. The exclusivity of the video extends to affiliates who have yet to be in the «spotlight». Notably, the top affiliate teams have already received their elite invitations before the launch of the affiliate network.
While iGaming is still a thriving industry, the arduous journey shows its volatility, reinforcing the need for companies to adapt to changing conditions. Affter’s genesis was set in the crucible of experience and innovation, heralding its remarkable journey. To succeed in iGaming, strategies need to be realigned to the changing marketplace, corresponding to the affiliate community’s need to adapt.
Maxim Makovetskyi, Head of affiliates at Affter, explains:
«For many years, our team has provided affiliate marketing services for the Parimatch franchise, our client. However, the success of our affiliate programe has not only been due to the strength of the major brand but the team. With the current market turbulence, there were some concerns about further scaling and development. Maurizio Aschero, partner of the independent affiliate programe
Affter, made a deal with a part of the PMA team, thus opening for himself another business vector in the form of affiliate marketing. Our team developed the Affter brand and all further management processes on our side».
«As of the current date, PMAffiliates will cease its active presence in the market and transfer part of its activities and obligations to the Affter. As fulfilment of obligations to affiliates is our fundamental principle, all payments on RevShare and Hybrid deals concluded by the PMAffiliates team will be made as standard».
Maurizio Aschero, seasoned CEO with a long history of management in the marketing industry. Terms of the deal were not disclosed by the parties involved.
Pre-moderation Process AAA
Access to the Affter sphere with the receipt of the promo code “GA_001” from Gambling Affiliate Voice. Entering this code on affter.com starts the pre-moderation process. Final approval is given by the affiliate program manager and the code is only available for the first 10 registrations in the affiliate program.
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