Affiliate Announcements
Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking
The Digital Marketing Mixer is a community based business networking event created by Lee-Ann Johnstone in collaboration with leading iGaming and Digital Marketing partners such as GPWA.org, Affpapa.com and Affiliate Guard Dog amongst others. The event is designed to give digital and affiliate marketers an opportunity to develop personalised business contacts and the opportunity to keep abreast of what is changing in the affiliate and digital marketing industry.
NEW BUSINESS AND AFFILIATE PROGRAM GROWTH
This month, the event will expand its networking and business function by collaborating with two leading software platforms offering delegates expanded opportunities to connect in person and improve their affiliate outreach.
Ugenie.io is a private platform for communities and memberships with the benefits of facebook groups enabling delegates to communicate with one another both before and after attending networking and virtual events. Ugenie.io will also deliver an exclusive 30-minute MasterClass strategy session for delegates at this month’s event about how Content Marketing is changing and how to use it effectively to drive better customer conversions.
Ugenie.io founder Susan Kabani says: “We are incredibly excited to be supporting the Digital Marketing Mixer event. Our philosophy at Ugenie is all about building quality relationships in both the real-world or on-line. We are thrilled to see and be a part of the work being done by Lee-Ann to empower her digital community to do more through these business networking mixers and bringing the community together to continue conversations and learning through it’s own business hub.”
Delegates who attend this month’s event will also benefit from an exclusive 30- minute MasterClass training on how to use content marketing to generate more leads for their website or business delivered by Ms. Kabani.
In addition to this, a collaboration with leading AI and Machine learning technology provider, Publisher Discovery has been secured. This SaaS platform gives affiliate managers a unique insight and analysis on affiliate programs across any market to help identify and engage new affiliates to onboard into their program. Using AI, the platform ranks and matches affiliates to advertiser’s specific needs
Chris Tradgett from Publisher Discovery said, “Publisher Discovery are pleased to partner with Lee-Ann, a veteran in the Affiliate Marketing sector to support delegates who attend the Digital Marketing Mixer. Our software helps affiliate managers to find the most relevant affiliate partners to work with and attendees of the June event will receive FREE trial access to the platform to review and find their best affiliates. “
Lee-Ann Johnstone said: ” This event has been curated to help my community get better connected during these uncertain times on a personal level. I really want to support affiliates and digital marketers to get access to expert insight, be able to collaborate with one another and help support new business development at the same time. I’ve partnered with UGenie.io and the Publisher Discovery team to help make that achievable at this month’s networking event.”
The Digital Marketing Mixer is hosted monthly and the next iteration takes place on the 30th June between 4-6pm BST. The event offers live business “speed” networking and is FREE to attend for anyone working in the affiliate and digital marketing industry.
Over 100 delegates from all over the world, in a multitude of sectors have already RSVP’d to attend. Delegates include brands such Catena Media, BrandVerity, Smile Software, Every Matrix, Fortune Jack and more.
Michael Corfman of GPWA.org says: ”The first Digital Marketing Mixer was a great way to network with fellow affiliates and with affiliate marketing programs. I’m very much looking forward to the opportunity to get together once again!”
You can RSVP FREE and join the Digital Marketing Mixer – HERE
Affiliate Announcements
3 New Websites Approved by QMRA
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
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