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Catena Media strengthens its sports betting and media offering through the acquisition of assets in Online Media

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Catena Media

Catena Media takes another step towards true global leadership and the position as the fastest growing company within lead generation through the acquisition of certain assets in Online Media (UK) Ltd.

Online Media is a UK based fast-growing sports betting affiliate with a strong position within alternative display marketing. By acquiring assets in Online Media, Catena Media adds another market channel to its customer offering and additional strength to the Paid Media segment. The acquisition includes, among other, the domain names Bets.co.uk, Bonuses.co.uk and iGamble.co.uk and certain thereto related assets.

The purchase price for the assets amounts to an upfront payment of GBP 11.65 million which shall be paid as a cash consideration no later than on May 25, 2017, in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum GBP 5.77 million, which is based on the revenue performance of the acquired assets over a period of one year from the closing date, i.e. May 25, 2017. To achieve the full earn out amount, the sellers need to generate revenue growth in excess of 75% during this period.

The acquired assets have a running rate of sales of about EUR 300 000 per month and a pre-tax profit margin of more than 70%.

Approximately 80% of the revenues are generated from regulated markets and about 90% of the revenues stems from revenue share contracts. Online Media specializes in horse racing and football, and most business derives from the UK market.

We work continuously to identify attractive acquisition prospects that complement and strengthen our portfolio. The acquired assets in Online Media will strengthen the sports betting offering and broaden the existing media offering to customers by adding alternative display marketing. The transaction will also further strengthen our position in the UK”, says Robert Andersson, CEO of Catena Media.

We are now taking the next step in our development as part of Catena Media. We believe that this is the right time for us, as together we will be able to provide an even more powerful platform for growth”, says Paul Speakman of Online Media (UK) Ltd.

Affiliate Announcements

Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

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Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

 

Tokipot.com has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.

 

A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts

Tokipot.com’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.

Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.

Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Tokipot.com. Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”

 

Best-in-class Technologies

Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.

 

Attractive Affiliate + Player Promotions

In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.

For players, Tokipot.com will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.

 

Dedicated Affiliate Servicing

Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER‘s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, Tokipot.com will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.

 

Join the Tokipot Affiliate program today by visiting https://www.tokipot.com/affiliate-program or email: affiliate@tokipot.com to find out more.

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Affiliate Announcements

Luckbox hires Mike Bazzi as Affiliates Manager

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Luckbox hires Mike Bazzi as Affiliates Manager

Esports betting company Luckbox has appointed Mike Bazzi as its new Affiliate Manager.

Bazzi, who previously held the position of Affiliate Manager at casino brand WINBET, will be responsible for managing and scaling the Luckbox’s affiliate marketing program.

The hire follows the appointment of Thomas Rosander as Chief Customer Officer last month as Luckbox continues to bolster its marketing team.

Rosander said: “Affiliates are a key pillar in our marketing strategy, and Mike brings demonstrable experience of scaling programs and working closely with partners to build high-performance channels.

“Mike also has a proven track record of working across different verticals, including sportsbook and casino, which will be relevant moving forward. His passion for esports, particularly League of Legends and CS:GO, means he understands our market and fits in with the Company’s esports-authentic ethos.”

Bazzi said: “As a lifelong gamer, Luckbox is the perfect opportunity to be in the gaming industry using my gambling and affiliate experience.

“I have seen both sides of the affiliate world, which has given me a strong understanding of both the needs of the operator and those of partners. I am looking forward to helping Luckbox grow with the support of our affiliates.”

Luckbox is targeting accelerated growth this year after its parent company Real Luck Group listed on the TSX Venture exchange under ticker TSXV: Luck.

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Affiliate Announcements

Tokipot.com Partners with AffiliateINSIDER for Affiliate Marketing Services

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Tokipot.com Partners with AffiliateINSIDER for Affiliate Marketing Services

 

Tokipot joins forces with AffiliateINSIDER lo launch their patented Live Fantasy + Pick’ em Product’s Affiliate Program.

LOTP Limited (Lord Of The Pot Limited), the holding company for new patented fantasy product Tokipot.com have signed an agreement to work with AffiliateINSIDER exclusively to support the launch of the their interactive match level “Live Fantasy” sports and esports contests platform and affiliate offering.

This new innovative and patented product offers players the chance to pick and edit a fantasy lineup during a live game allowing players to match up with the pro-gamer strategies and tactics to maximise their points and win cash prizes.

What makes Tokipot.com  totally unique is that the product has been developed by a group of gaming enthusiasts to deliver a totally unique and new fantasy gaming experience for sports bettors and gamers to follow professional tournaments and participate virtually at events not just as spectators, but as active live fantasy sports and esports fans!

Unlike other fantasy and sports content sites, Tokipot’s “Live Fantasy” product offers an in – match gaming experience that provides players with an exciting opportunity to place their picks during live games and throughout the season by day, week or month, thereby receiving instant excitement, interaction and rewards.

Karen Yates, a director of Lord of the Pot (LOTP) said, “ We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners. ” 

Together with AffiliateINSIDER’s experienced team, Tokipot will shortly roll out a robust affiliate program strategy which is supported by leading technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ for effective customer conversion and fast accurate payments along with their proprietary developed gaming software to support the new product launch.

Lee-Ann Johnstone, founder of AffiliateINSIDER says: “ AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. Our team is looking forward to helping Tokipot deliver a successful affiliate program launch

By integrating with both companies’ product development and affiliate marketing and iGaming expertise, the collaboration will seek to deliver a trusted affiliate program that provides a winning alternative to traditional fantasy and sports betting brands.

The affiliate program launch is scheduled to take place in February 2021 and further announcements will be made about the program line-up, in due course.

For more information about the product and how it works you can view this short video. 

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