Affiliate Announcements
Betting Gods Ltd and Void Ltd announce partnership and plans for monthly magazine
A new partnership has been announced between two top betting companies, Betting Gods Limited and Void Ltd, which will ultimately lead to the publication of a monthly Sports and gambling magazine.
Betting Gods Limited was founded by Darren Moore and runs BettingGods.com and RatedBookies.com. BettingGods.com serves as a highly popular professional sports tipster network. The company has offices in Derby, England and Malta, and has over 70,000 punters on their books who receive free daily tips and previews from professional tipsters.
RatedBookies.com launched in 2017 and is a site focusing on ratings for bookies. Anyone can leave a review and bookies are ranked according to their customer support, odds and markets, ease of use and punter friendliness.
The new partner company, Void Ltd, is based in Malta and runs a successful online betting site called BIMSports.com, acts as a Digital and Marketing Agency. They offer a wide range of online betting opportunities to customers, including bets on sports, poker, casino, pool and games.
In forming their new partnership, the two companies are planning to combine their extensive knowledge of the betting and gambling industry in new and innovative ways. One of the first plans is to launch and publish a monthly betting and gambling magazine in Malta.
Darren Moore, founder and director of Betting Gods Limited, said: “We are incredibly proud to be working in partnership with Void, With Void being operators of leading sports book BIMSports.com, it may initially seem like a strange partnership for Betting Gods to enter, but the team behind the site don’t shy away from laying a bet, are incredibly supportive and accommodating to customers and have great odds and offers for punters.
As such, it seems a logical partnership that we combine our knowledge and expertise to provide the Maltese betting public with increased access to sports news, accurate betting predictions and unrivalled insightful support across a vast range of sports and gambling markets.”
The worldwide gambling industry continues to thrive and grow, so it’s the perfect opportunity for these two top companies to combine forces. The proposed magazine, which is as yet to be named, will provide a wealth of knowledge to readers, including up-to-date sports news, betting previews, tips and gambling industry content. It will be published in Malta and available for the Maltese community.
Both companies will continue to recognise the importance of responsible gambling. Moore added: “We always stress that it’s important to recognise that no form of gambling could ever be completely risk-free. We only advocate that our customers bet money that they can afford to lose and support the work of Gamble Aware and other similar organisations.” This message will continue to be seen throughout the pages of the new magazine.
Further information
For further information about the partnership or the proposed gambling and betting magazine,
contact Daren Moore on [email protected] or +356 3550 0870
For more information about Betting Gods, the professional sports tipsters network, see:
https://www.bettinggods.com/
RatedBookies can be found at http://ratedbookies.com/
Void Ltd, which operates BIMSports, can be found at https://www.bimsports.com/ &
www.voidmalta.com
Contact person Darien Doneo ; [email protected] /m +356 79333532
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
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