Affiliate Announcements
Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling
World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.
The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.
As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:
- The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
- The UK Code of Broadcast Advertising (‘BCAP’ code)
- The Gambling Industry Code for Socially Responsible Advertising
- Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.
Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.
Clive Hawkswood has been appointed inaugural chairman of RAIG.
Read more about Responsible Affiliates in Gambling here: https://www.raig.org/
RAIG directors
Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.
Karl Pugh: Head of Business Development at Better Collective
Guy Harding: Head of Commercial at Oddschecker
Cian Nugent: Digital Director at the Racing Post
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.
About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.
Affiliate Announcements
3 New Websites Approved by QMRA
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
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