Affiliate Success
Highest Paying Affiliate Program Niches for Aussie Bloggers
Let’s face it, online blogging is slowly losing momentum. Modern users prefer running vlogs on YouTube, writing Instagram posts and short tweets because of the fast pace of life and the overwhelming presence of clip culture. Nevertheless, engaging blog posts and long reads remain pretty popular as people seek a comprehensive vision on various topics.
In Australia, blogging is still ‘alive’. Especially, this is true for companies that promote their products or services via corporate blogs. However, solo bloggers can also get their piece of the pie, too. In this case, affiliate marketing looks like one of the best sources of passive income for bloggers regardless of their experience.
But how can one make money using this strategy? What are the best niches and programs for Australian affiliate bloggers? Let’s try to find the answers.
Affiliate Marketing Basics
The first thing you should understand before joining any affiliate network is how the process of partnership is organized. Investopedia defines affiliate marketing as an advertising model in which companies pay middlemen for extra traffic and/or leads. Put simply, you, as a blogger, can integrate an affiliate link in your website and get compensation for this. There are three main types of payment:
1, Pay per sale. Partner companies will reward you with a certain percentage of the final price for a product/service purchased by the customer. In this case, you can expect a lavish compensation, but also should convince your website visitors to actually buy something from the partner company.
2, Pay per lead. Here, affiliate marketers get compensation based on conversion rates. As a blogger, you generate leads for merchants, so users don’t have to buy products or services but must perform specific actions, e.g. sign up or subscribe to the newsletter.
3, Pay per click. The simplest model that provides for generating traffic only. Bloggers put affiliate links for readers to click them and enter the site. Companies then pay their partners based on the traffic they drive to the website.
Affiliate marketing can really bring stable passive income 24/7, but only persistent users can benefit from it. Here, everything depends on your performance. Moreover, you don’t have to deal with angry customers (but we still recommend promoting only quality products that will be useful to end users). When it comes to entering into affiliate partnership, the first thing you should consider is niches or topics you will focus on.
Profitable Niches for Affiliate Marketers
Choosing a product or service to promote isn’t a simple task. Some niches such as fashion, clothing, makeup, and jewelry look promising, but they offer minuscule affiliate payouts. This means, you will have to force your readers to buy tons of shoes or rings from the partner website if you want to earn some decent money. Other niches such as gambling are simply illegal. According to Australian laws about casino pokies, both individual providers and advertisers can be penalized for $220,000 per day of prohibited activity. For companies, fines go up to $1.1 million per day.
Hence, you should choose the niche carefully. It’s better to be as precise as possible and select more untapped niches. Further, we will list five of the most profitable and popular niches for Australian affiliate bloggers.
1. Finance
Money leads the game in all industries and in our everyday life, too. Within this niche, you can choose different branches such as personal loans, insurance or investment. For example, cryptocurrency trading is highly popular now, so affiliate partnership with a leading crypto exchange should be pretty profitable for bloggers.
Examples: Naritas Finance (AU$100 per lead), Now Finance (AU$50 per lead).
2. Health
This evergreen niche forces people to care about their own health and physical development. Australians are eager to invest in healthy organic products, diet plans or gyms, so consider working with companies that deliver these services and goods. Pregnancy is another highly demanded topic though.
Examples: Bodecare (15% per sale), Pharma Botanica (20% per sale).
3. Home and Garden
Being a relatively rich nation based on Western culture, Australians care about their homes. That’s why various cozy stuff for rooms and yards is popular among people here. One of the fresh promising niches is linens. For instance, you can partner with the ‘mattress in a box’ providers that are relatively new to Australia.
Examples: Hugo Sleep (6% per sale), Sommuto (5% per sale).
4. Love and Relationship
Apart from health, everybody cares about personal relationship. We all want to love and be loved so these ideas will also be demanded. You can choose among different subsections, including dating services for specific categories of people, counseling services, and marriage agencies. The related niches such as gifts or beauty service work fine here, too.
Examples: CitySwoon (10% per sale).
5. Online Education
When it’s all going well with health and family, it’s time to think about personal development and self-education. Although open online courses were booming a few years ago, these platforms are highly popular now as well. Additionally, various local facilities like schools and universities hold online courses on different topics from geospatial planning to cooking.
Examples: Code Camp (7.5% per sale).
Leading Affiliate Networks for Australians
Finally, we’ve gathered the most famous and profitable affiliate programs in Australia. Usually, you should only sign up for free, explore available offers from merchants, choose the most suitable one, and integrate links in your website or blog. Don’t deal with platforms that feature paid membership as they often have relatively low ROI compared to the sites with free subscription. Still, you can consider upgrading your free plan to a premium one to get more valuable offers from companies.
Now, let’s check Australian websites listing affiliate programs:
- Commission Factory – a solid workspace for affiliates, advertisers, and agencies with a great interface and favorable conditions for bloggers.
- Impact Radius – a platform for relatively big blogs that have huge readership. They work with famous brands like Uber and Woolworths.
- ShareASale – delivers unique offerings that aren’t available at other platforms. There are some interesting partners like Reebok and Grammarly.
- Skimlinks – a convenient website that has one great feature. Here, you don’t have to insert links manually as the platform does it via the code.
As well, you can cooperate with global networks like Amazon, eBay, iTunes, and so on.
By choosing a profitable and active niche combined with a reliable affiliate program, you can boost the blog’s revenue greatly. Don’t expect insane profits in the short term though. Affiliate marketing is about passive and stable income, but it can hardly be a primary earner. But it’s still a good option, isn’t it?
Affiliate Success
Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant
QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario
QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).
QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.
Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se
Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.
SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:
- Channelling objectives
- The affiliate shall not advertise or promote the offer of unlicensed operators.
- The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
- Responsible advertising
- The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
- The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
- The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
- The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
- The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
- Careful and balanced design
- All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
- The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
- The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
- The affiliate shall clearly state the type of game of chance is offered.
- The affiliate shall clearly state the license status of the operator.
- The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
- The affiliate shall not encourage excessive or irresponsible gambling behavior.
- The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
- Contributing to responsible gaming
- The affiliate shall share information regarding the risks associated with gambling for money.
- The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
- The national support helpline for gambling addiction;
- Parties that offer further assistance for a gambling addiction;
- Further information on gambling addiction;
- The possibility of self-exclusion and the Swedish Gambling Authority.
Affiliate Success
ReferOn Announces Second Seminar for Affiliates: ReferOn Insights
Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.
The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.
What to expect at the seminar:
- Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
- Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
- Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.
Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.
Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.
Affiliate Success
Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time