News

The BettingGods.com Spring Festival – Post Analysis

Published

8 years ago

May 25, 2017

The inaugural BettingGods.com Spring Festival took place on Tuesday 23 May at Nottingham Racecourse and, as hopefully a good time was had by all, we thought we’d take a look back at the day’s horse racing action.

Personal thanks are passed to all members who attended, industry friends, tipsters who attended and especially everyone from Nottingham Racecourse who was involved in making this an amazing, successful day for all involved.

Special guests included Peter Philipson of BettingRant, Dan Flanagan of Honest Betting Reviews, Conall McCable of SBCNews, Adrian White of SiGMA and Karl Dukes of Media Hut.

2.00 The BettingGods.com Quentin Franks Racing EBF Novice Stakes
It was no surprise that the Richard Fahey trained newcomer Panophobia was sent-off favourite, but he and fellow newcomers Master Grey and Macho Guest ran very green throughout the race, whilst the once raced Global Exceed and Zain Flash failed to build on their initial runs. That wasn’t the case for Green Power though who, despite finishing last but one on his debut, stepped-up to land a late gamble as he held on from another horse that was well-backed late on, Raydiance. The two pulled 9-lengths clear of the third.

The winning prize was presented by Betting Gods Ltd founder and director, Darren Moore.

2.30 The BettingGods.com Master Racing Tipster Handicap
Father McKenzie was punted into 3/1 having been available at double those odds in the early-price markets, whilst the steady early gamble on Seaview also rewarded each-way money as they respectively finished third and second. However, both of them succumbed to a powerful finish by the unexposed Fantasy Keeper who, despite there being little money around for him, made it back-to-back wins in the race for trainer Mick Appleby.

The organizers were delighted to see their special guest, Dan Flanagan of Honest Betting Reviews present the winning prize.

3.00 The BettingGods.com Value Racing Tips Handicap
Favourite Coeur de Lion had an obvious chance returning to the flat having had a productive winter over hurdles. Many people’s idea of the banker of the meeting, he duly landed odds of even-money as he sauntered to an easy 3-length win from stablemate McCools gold, giving great satisfaction to Rob of Value Racing Tips who had not only tipped and backed the selection but also awarded it Best Turned Out before the race too.

3.30 The BettingGods.com Sports Guru British EBF Fillies’ Handicap
The betting-market was all over the place throughout the day but an early gamble on Harebell, that had seen her cut to 4/1 was landed, despite the fact she drifted back out to 7/1 on course after a sustained gamble on the eventually unplaced favourite Marilyn.

The winning prize was presented by Anthony of The Sports Guru and The Football Guru.

4.00 The BettingGods.com Free Racing Tips British EBF Maiden Stakes
The off-course and on-course markets were again polarized as Sporting Times was very popular in the early markets, but was uneasy on course before finishing fourth. Meanwhile, Stararchitecture drifted out to 8/1 in the morning, but was backed into 9/2 to land some each-way money in third. There was also plenty of on-course money for the runner-up Maratha, however it was an easy win for 9/1 chance Envoy in the end, who had obviously improved for being gelded since finishing out of the frame on his first two starts.

4.30 The BettingGods.com Big Race Bookie Busters Classified Stakes
There was little confidence behind favourite Al Nafoorah after several Ed Dunlop trained runners had already run below expectations earlier in the afternoon. However, there was also little confidence behind anything else, although Musikel landed each-way support from 12/1 into 8/1, and those two filled the places behind Dragon’s Voice who was making his turf debut after three unsuccessful runs on the all-weather.

The winning prize was presented by Mike of Premier Greyhound Tips and Boxing Betting Tipster.

5.00 The BettingGods.com Free Betting Tips Handicap
The last race was a long time to wait for the Betting Gods nap-of-the-day, but at least it obliged at odds of 2/1 having been recommended at 5/2 earlier in the day. It was a case of only just though as he got up to win by a neck from Borough Boy, to make it 3 wins from 3 visits to Nottingham for inform trainer Robert Cowell.

Best turned our was judged by our guest, Jamie Lakin. The winning prize was presented by Julie Moore, a member of the Betting Gods support team.

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Awards

Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

Published

8 hours ago

May 15, 2025

George Miller

Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.

AffPapa iGaming Awards – Recognising the Best in the Business

Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.

. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.

Casino Kings: Where Rewards Reign Supreme

Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:

Bet £10, Get £35 in Free Bets – A must-try for sports fans.
150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.

On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.

Committed to Excellence in Online Gaming

Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.

“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”

Awards

Recognising the Powerhouses of Performance: SBC Launches Affiliate Leaders Awards

Published

1 day ago

May 14, 2025

George Miller

Recognising the Powerhouses of Performance: SBC Launches Affiliate Leaders Awards

This year’s SBC Summit will see the premiere of the Affiliate Leaders Awards – a bold new addition spotlighting standout contributions in the affiliate marketing industry.

The Affiliate Leaders Awards will take place on Wednesday, 17 September 2025, from 19:00 to 24:00 at the MEO Arena, marking the first time SBC is hosting a standalone ceremony dedicated entirely to celebrating the achievements of affiliates, their operator partners, and the suppliers driving the affiliate ecosystem.

The new ceremony builds on the incredible momentum generated by the Affiliate Leaders Summit, which was first introduced during last year’s SBC Summit and has since been rolled out at SBC Summit Rio and SBC Summit Americas. This event has quickly become a flagship feature within the broader SBC Events portfolio, offering a highly focused environment for affiliates and their partners to connect, learn, and do business.

According to SBC Founder and CEO Rasmus Sojmark, the creation of the Affiliate Leaders Awards is a natural next step in SBC’s ongoing efforts to elevate and support the affiliate community within the iGaming and sports betting industries.

“Over the last year, we’ve doubled down on providing dedicated spaces and meaningful content for the affiliate community,” said Sojmark. “We’ve listened closely to what this community needs and the Affiliate Leaders Awards is the next phase – not just recognising their contributions, but celebrating them in the way they deserve.”

The Affiliate Leaders initiative – which includes the summit, community, magazine, news portal, and now the awards – has always been about empowering the affiliate sector and making business easier for its members. Whether it’s curated expo zones for affiliates and their partners, deep-dive content on SEO, AI, and acquisition strategies, or networking formats built for deal-making, SBC continues to create spaces where affiliates thrive.

Historically, affiliate-focused awards were limited to just a handful of categories within the broader SBC Awards. The introduction of a standalone ceremony enables SBC to significantly expand the recognition offered to this important segment of the industry.

This year’s Affiliate Leaders Awards will feature multiple categories, covering three key stakeholder groups:

Affiliates – Featuring categories that showcase the full spectrum of affiliate excellence, from top networks and niche verticals to standout campaigns, content leaders, and rising stars.
Operators – Celebrating operator teams and strategies that actively support, engage, and collaborate with affiliates.
Suppliers – Honouring the platforms, tools, and service providers that drive affiliate performance and innovation.

Award categories include Affiliate Network of the Year, Affiliate Content Manager of the Year, Affiliate Campaign of the Year, Social Media Campaign of the Year, and Affiliate Technology of the Year — all designed to spotlight the creativity, strategy, and innovation fueling affiliate success.

“With the launch of the Affiliate Leaders Awards, SBC adds a new layer of visibility and recognition. We want to highlight the innovation happening across the affiliate world – not just from the biggest names, but from rising stars, emerging content formats, and the tech providers enabling it all,” added Sojmark. “And we want to do that in a setting that brings everyone together – affiliates, operators, and suppliers – in a night of celebration, inspiration, and connection.”

——————————————————

Applications Now Open

Entries for the Affiliate Leaders Awards are now officially open and will be accepted until Friday, 4 July. Entrants are invited to submit their applications via the Affiliate Leaders Awards website, where they can also review the full list of categories and entry criteria.

To attend the Affiliate Leaders Awards, participants must purchase a separate ticket. Attendees can choose between individual tickets or book full tables for their teams. For ticket information, please visit the Affiliate Leaders Awards website or contact [email protected] directly.

The Affiliate Leaders Awards will be followed the next evening by the long-established SBC Awards, now in its 12th year, continuing the tradition of honouring excellence across the entire sports betting and iGaming ecosystem.

Awards

Myleene Klass Takes the Stage as Host of iGB Affiliate Awards 2025

Published

1 day ago

May 14, 2025

George Miller

Myleene Klass Takes the Stage as Host of iGB Affiliate Awards 2025

Myleene Klass has been confirmed as the host of the 2025 iGB Affiliate Awards, set to be held on 3 July at iGB L!VE in London

Klass is known for being a TV personality and entertainer who originally shot to fame in the Britpop era. She was in the pop band Hear’Say, where they achieved four UK Top 10 singles in their time. She will host the Cool Britannia-themed awards that this year will hand out accolades for 20 categories.

The awards will once again be held at the Troxy, the venue set in London’s East End, which has an 80-year musical heritage and has featured performances by the likes of Liam Gallagher, Jarvis Cocker, Garbage and the Cure. It also served as a movie theatre and training school for the London Opera Centre before being converted to host live events in 2006.

Stephen Carter, head of affiliate content at Clarion Gaming, believes the popularity of the awards continues to grow thanks to its reputation for integrity and transparency.

“Our external industry judges are selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling,” he said. “They are also required to sign an NDA to keep all submitted information confidential and to declare any potential conflicts of interest. The industry respects the fact that every winning submission has succeeded entirely on its merits.”

Carter also confirmed that judgable submissions are up by more than 4% year-on-year, with the most hotly contested category based on nominations being Best Affiliate Programme. The fastest growing category is Best Affiliate Network, which is up by 79% from 2024’s awards. Best Digital Agency, Affiliate Idol and Best Newcomer, he indicated, are also key growth categories.

“Due to the quality of submissions received from non-affiliate businesses for the Marketing Campaign of the Year category, we have created an additional award to recognise the best campaign by an affiliate programme or network in 2024,” he went on to explain about the new addition.