News
Growth of Illegal Casinos and Betting Sites
Plenty of reports have surfaced in recent times over the increase in the number of people taking to online gambling sites during lockdown across the world. Yet, what hasn’t been touched on just yet is the number of illegal platforms that have cropped up recently, too. Yet, Australia has just released details of the increase in the amount of illegal online betting sites springing to life during these tough times.
Despite Australia’s government going all out in a bid to block such sites from penetrating through to the country’s gamblers, it seems as though offshore sites are once again targeting such players in their masses. According to analytics from SEMrush, the number of searches for “online pokies” within Australia went through a swift leap in April to 40,500, which is massive in comparison to February’s result of 12,100.
Even more than that, an increase in the search for “online casino Australia real money” spiked by 540%, showing that the country still has quite the desire to gamble, despite strict gambling laws being in place there.
It was only a few months prior that the Australian Communications and Media Authority (ACMA) ordered its internet service providers (ISPs) to block 52 illegal online casino sites. Those platforms remained blocked to Australia gamblers, but this hasn’t stopped numerous other offshore and illegal casinos and sportsbooks to appear during lockdown.
Australia Fighting a Losing Battle?
Some might suggest that the Australia government is fighting a losing battle when it comes to blocking access to offshore online gambling sites. There are so many in existence, that by the time they finish blocking them, plenty more will have opened their virtual doors. While it’s not specifically illegal to play online casino games in the country, it is illegal for websites to provide Australians with that sort of service.
This is different to nearby country New Zealand, where online casino gambling is licensed and regulated. That’s why it’s possible to find various lists of the best bookmakers in New Zealand, as these are fairly commonplace to residents. Yet, Australia is a bit more conservative when it comes to the accessibility of such. Could Australia learn from New Zealand’s setup? Well, possibly. But, it does seem like Australia has a bigger problem with people becoming addicted to gambling, in general.
That being said, research does suggest that the number of people in Australia participating in online gambling declined during the months of March and April this year. However, those who were accessing gambling sites did actually end up spending more money than normal at them. This doesn’t fare well for the industry in general where Australia is concerned, as the government estimated that last year, citizens lost around $400 million by participating in online gambling expeditions.
However, statistics did display that participation in gambling at offshore platforms prior to the pandemic had been on the decline. Unfortunately, that seems to have now become a little irrelevant with more Australians looking to satisfy their gaming needs while having nothing better to do with their time at home.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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