News
Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland

On June 21, the international firm Smile-Expo hosted the unique for Switzerland Zurich iGaming Affiliate Conference. The event took place at Sheraton Zurich Hotel and was dedicated to gambling and affiliate marketing. It brought together participants of the gambling market that work in online and land-based segments.
The event featured specialists of world-renowned gambling companies including PLANZER LAW, Afilexion Alliance, Global Bet, Oryx Gaming, 1710 Gaming Ltd, PartnerMatrix, Expozive, GamblingCompliance, Endorphina, and many others. Attendees were representatives of affiliate networks, online and land-based casinos, affiliates, marketers, lawyers, members of regulating agencies, etc.
Relevant presentations, live discussions, and productive networking – all of it united conference participants.
Throughout the event, speakers and guests were talking, sharing experience, and establishing new business contacts. The official part of the event ended with the atmospheric Talks & Drinks afterparty, where participants could get to know each other closer, discuss different issues in the informal environment, present their brands, and agree upon further collaboration.
What did speakers discuss?
At the conference, speakers gave presentations sharing theoretic knowledge and practical experience of running, promoting, and scaling of their gambling businesses.
Dr. Simon Planzer, Partner at PLANZER LAW, spoke about the legal aspects of gambling activity. The expert explained how Switzerland regulated the online gambling market and reviewed prospects of this field.
Robert Toth, Key Account Manager at Global Bet, highlighted the use of innovative technologies in games focusing on virtual sports.
Reuben Portanier, Founding Partner of Afilexion Alliance, discussed the use of blockchain in the gambling industry. The specialist explained the prospects of the technology in the gambling field.
The event offered four panel discussions featuring Iris Sidler and Dr. Simon Planzer from PLANZER LAW, Dan Iliovici from Rombet, Joe Ewens from GamblingCompliance, Jovana Popovic from Oryx Gaming, Levon Nikoghosyan from PartnerMatrix, Nicc Lewis from Expozive, Jakub Kolomičenko from Endorphina, Chris Looney from Red Tiger Gaming, Reuben Portanier from Afilexion Alliance.
Experts delved into issues important for the gambling business:
- personal data security in iGaming;
- forming and maintenance of an attractive online offer;
- distinctive features and differences of gambling markets in Switzerland and Belgium;
- responsible approach to gambling.
As part of the discussions, specialists shared their opinions on different issues and presented real-life case studies.
We thank PLANZER LAW and its representatives Dr. Simon Planzer and Iris Sidler for their support on the conduct of the event.
Sponsors and media partners of the conference
We express special gratitude to the following companies:
- Exclusive Sponsor – Casino 777.ch;
- Media Gambling Sponsor – Login Casino;
- Media Sponsor – YOGONET Gaming News;
- Informational Sponsor – Focus Gaming News;
- Special Participant – ORYX Gaming.
Besides, the organizer thanks all media partners of the event. It was nice to talk to representatives of the Gambling Portal Webmasters Association (GPWA) and affiliate company Kafe Rocks.
Guests, participants, and partners are pleased with the conference and highly appraised its organization.
“The conference was great. The blockchain part was a bit complicated for me. The networking abled by the event was really interesting. Thank you again for the invitation,” said Casino Neuchâtel rep.
“Уour team is lovely. Everyone looked happy at the conference. Good job,” stated GPWA.
Conclusion
Zurich iGaming Affiliate Conference became a place for the start of productive collaboration between participants of the gambling market from Switzerland and other countries. We are glad that the event managed to bring together major gambling business representatives from all over the world and highlight issues relevant to the iGaming niche.
The team of Smile-Expo thanks participants, partners, and sponsors, and will be happy to see everyone at the upcoming industry events dedicated to gambling and CPA networks.
On October 18, the Georgia iGaming Affiliate Conference will take place in Tbilisi. Experts will discuss the subtleties of running a gambling business in Georgia, gambling regulations, and promotion of online casinos using affiliate marketing.
You can find more information and the program of the event on the official website of the Georgia iGaming Affiliate Conference.
News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
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