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Henrik Persson Ekdahl announces sale of stake in Catena Media

Swedish tech entrepreneur Henrik Persson Ekdahl has made yet another big splash. On Tuesday evening, following the close of the stock exchange, Henrik Persson Ekdahl announced the sale of half his stake in Catena Media stock.
The move was announced via Optimizer Invest. The value of his shares is approximately half a billion kroner.
Persson Ekdahl hailed the great success of the investment in Catena Media. Persson Ekdahl personally controls 45 percent of the shares in Optimizer, so the sale is projected to net him around 250 million kroner.
The second major owner of Optimizer is Norrmann Andre Lavoid, who launched the gaming company Betsafe with Henrik Persson Ekdahl.
Betsafe was sold to Betsson in the spring of 2011, for several hundred million kronor.
The money from the Betsafe sale was reinvested into a number of different startups with a third partner. One such investment was made in Catena Media, which has since developed into a listed company valued at several billion.
As they sell half their holdings in Catena Media, the rest of their shares, currently worth about half a billion, will be kept for at least one year through a so-called lock-in agreement. According to Persson Ekdahl, this wrinkle confirms their status as long-term investors that support their picks as long as they can.
Henrik Persson Ekdahl expressed his pleasure at the prospect of the new shareholders in Catena Media, citing it as a positive development.
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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine

Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
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Vote now for N1 Partners in two EiGE Awards 2025 nominations!

The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).
The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.
Gambling affiliate program N1 Partners is nominated in two top categories:
- Best iGaming Affiliate Program
- iGaming Leader of the Year (individual)
How to vote for N1 Partners in both categories (it will take no more than a minute):
- Go to: https://hipther.com/events/egc/eige-awards/
- Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
- Choose N1 Partners from the list → enter your personal details → click “Vote”.
- Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
- Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.
Online voting is open until August 26.
Why N1 Partners?
- 12+ high-converting brands
- 10+ Tier-1 GEOs
- Flexible payment method CPA | RevShare I Hybrid
- Insights from in-house analysts
- Benefit from top offers
- 24/7 support
Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!
News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!