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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise
What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.
To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.
The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.
Meet the Experts
Before diving into the tips, here are the people sharing their insights:
 Daria Maichuk
Affiliate Manager at N1 Partners |
Veronika Ponomareva Head of Customer Service at RichAds |
What is RichAds?
RichAds is an ad network offering a wide range of traffic sources, including:
- Telegram ads
- Push notifications
- Popunders
- Domain redirects
- Native ads
- Display traffic
Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.
How to Choose an iGaming Offer: Expert Advice
We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.
1. What parameters of an iGaming offer should be analyzed first before launching?
Daria Maichuk
“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”
Veronika Ponomareva
“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”
2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?
Daria Maichuk
“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”
Veronika Ponomareva
“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”
3. How does a brand’s license affect the choice of GEO and traffic?
Daria Maichuk
“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”
Veronika Ponomareva
“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”
4. Which three GEOs currently deliver the highest ROI in iGaming, and why?
Daria Maichuk
“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.
Canada: fast-growing, high trust in licensed brands, boosting CR and retention.
Australia: players spend more, stay active longer, and convert well into deposits.”
Veronika Ponomareva
“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”
5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?
Daria Maichuk
“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”
Veronika Ponomareva
“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”
6. Top 3 traffic sources for iGaming in 2025?
Daria Maichuk
“Google: high-intent users, precise targeting.
Facebook: huge reach, flexible creative testing.
SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”
Veronika Ponomareva
“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.
Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.
Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”
7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?
Daria Maichuk
“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”
Veronika Ponomareva
“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”
8. How many FTDs are needed to objectively evaluate an iGaming offer?
Daria Maichuk
“PPC: 20–30 FTD.
Facebook (slots): 20–30 FTD.
Facebook (crash games): at least 100 FTD.
In-app: around 100 FTD.”
Veronika Ponomareva
“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”
9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?
Daria Maichuk
“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”
Veronika Ponomareva
“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”
10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?
Daria Maichuk
“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”
Veronika Ponomareva
“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”
11. Which statistical indicators show that an offer can be scaled?
Daria Maichuk
“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”
Veronika Ponomareva
“Simply, a more or less stable ROI is the main indicator here.”
12. How to scale an offer within one source without lowering CR?
Daria Maichuk
“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”
Veronika Ponomareva
“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”
Conclusion
The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.
RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.
Launch smarter campaigns, work with the right offers, and grow your iGaming profits!
In iGaming, strong results are rarely accidental. Sustainable growth, scaling, and long-term partnerships are almost always driven by someone who can build processes, stay focused, and make decisions in a fast-changing environment.
In the new episode of N1 Faces, the N1 Partners team introduces Dmitry Filippov, Affiliate Team Lead (SEO) — a specialist working at the intersection of strategy, team leadership, and partner relationships. Dmitry has grown from traffic-focused roles into managing an affiliate direction, and today he’s responsible not only for performance, but also for the way the team builds communication and trust with partners.
Dmitry Filippov
Affiliate Team Lead (SEO), N1 Partners
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
I first discovered affiliate marketing back in university and joined a team as a junior buyer in the nutra vertical. Since then, I’ve probably created a thousand variations of creatives for “miracle pills” — for potency, joints, blood vessels, you name it.
After graduating, I applied to around 400 jobs and eventually got an offer as a PR specialist in the Forex vertical. But even during my probation period, I realized I wanted to develop the affiliate direction inside the company.
Affiliate marketing brings together everything I genuinely enjoy: marketing, creativity, speed, people — and of course, the freedom to travel.
What brought you to N1 Partners, and what was the deciding factor?
At the time, I was exploring new opportunities for about two months while working as Head of Affiliate at a gambling affiliate network — and honestly, N1 Partners felt like love at first sight.
What made the difference was the communication and the mindset of our Head of Affiliates, Alexa Bond. After the first conversations, I immediately knew I wanted to work here — and I haven’t regretted it for a second.
I’m grateful for every team I’ve worked with along the way, but this one is hands down the best.
As a Team Lead, what’s harder: scaling team performance or scaling the team itself?
In reality, it’s always a combination. As the team grows, results grow with it. What matters most to me is that people develop both vertically and horizontally — in skills, responsibility, and confidence.
At the same time, the market is full of strong talent: people come in with great ideas, experience, and fresh perspectives.
Both challenges — growing the team and growing performance — are equally demanding, but also equally exciting. Especially because our product side is very strong: the brand portfolio and GEO coverage are constantly expanding, which makes a huge difference for affiliate managers.
How do you support the growth of managers within your team, and what skills matter most in the first few months?
Even at the interview stage, I focus primarily on soft skills. Early on, it’s crucial for me to see energy, initiative, and the ability to absorb information quickly.
The first few months are always about adaptation. And here, the key factor is motivation. Without the right onboarding foundation, results won’t follow — which is why I put a lot of emphasis on that stage.
How do you deliver tough feedback while keeping motivation and strong working relationships?
The most important thing is staying objective.
I give tough feedback quite often, but I do it in a friendly way. In most cases, it works more as a push and a motivator than as pressure.
The only people who never make mistakes are those who don’t do anything. For me, mistakes are part of the job. What matters is how a person responds and fixes the situation. A leader’s role is to explain things in a way that doesn’t kill initiative or the desire to grow.
What helps you stay balanced and clear-headed during high-pressure periods?
Travel and sports.
I played football for 10 years, but had to stop due to an injury. Now I occasionally compete at an amateur level in mixed martial arts, and in my free time I play padel.
As for travel — it’s basically an addiction. I plan my next trip while I’m still on the current one. And if I don’t have anything scheduled, the world feels about 10% less bright.
If you weren’t in iGaming…
To be continued.
But seriously — I’d still be somewhere close to this world: either in a related industry or in marketing overall. I genuinely enjoy working in fast-moving environments where things constantly evolve and every month brings new challenges.
Top-3 Blitz
Which skills will increase the value of an affiliate manager the most in the coming years?
- Speaking multiple languages (second, third, and beyond)
- Using AI as a practical tool
- Strong numbers and analytics mindset
What should an affiliate pay attention to when choosing between several affiliate programs?
- How the company shows up in the media and communicates publicly
- Products and GEOs: what exactly is offered, and where it performs
- The team: checking LinkedIn and seeing who’s inside — it matters when the people around you are strong drivers and motivators
What trends will impact the iGaming industry the most in 2026?
- AI: not a replacement, but a powerful assistant. Those who learn to use it as an ally will stay on top. In SEO specifically, there’s no need to panic — everyone will adapt, including to Google AI Overviews.
- Smaller GEOs: they will become increasingly important — often with more flexible regulation and stronger average deposits.
- Consolidation: the trend toward teams merging into holdings will continue, and the market will keep consolidating.
Join N1 Partners
Partners who want to discuss a launch, explore tailored terms, or test an offer can reach out to Dmitry directly.
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
N1 Partners team will attend SiGMA Eurasia in Dubai from February 9 to 11, joining one of the key iGaming events of the year. The conference brings together industry leaders, partners, and decision-makers to exchange insights, explore new opportunities, and close strategic deals.
During the event, the N1 Partners team will be available to discuss its multi-brand affiliate portfolio, flexible cooperation models, and growth opportunities across 10+ Tier-1 GEOs.
SiGMA Eurasia will also mark the first major industry event following the completion of the N1 Puzzle Promo in Barcelona, giving partners a unique opportunity to be among the first to learn about N1 Partners’ strategic plans and product direction for 2026.
At SiGMA Eurasia, partners can expect open discussions with the team about what’s next for N1 Partners, including upcoming launches, new brand developments, and key priorities for the year ahead. The company enters 2026 stronger than ever, with new achievements, an expanded portfolio, and ambitious growth plans.
Book a Meeting with Our Affiliate Managers
Maximize your time in Dubai by booking a meeting with N1 Partners in advance. Meet the affiliate team on-site and get direct insights into partnership opportunities, tailored terms, and scalable offers.
N1 Partners Team in Dubai
- Alexa Bond – Head of Affiliates
- Vlad Zilitskyi – Affiliate Team Lead
- Polina Bogatko – Affiliate Manager
- Daria Smirnova – Affiliate Manager
Why Meet N1 Partners at SiGMA Eurasia
SiGMA Eurasia is the perfect opportunity to connect with the N1 Partners team and explore:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
Want to Get More from Industry Events?
Discover how to get the most out of conferences with practical advice from N1 Partners affiliate managers and insights built on real experience.
See you in Dubai at SiGMA Eurasia.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
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