News
How The Power of New Games Helps Affiliates Grow
Casino affiliates all over the planet are locked in a tough but potentially lucrative battle to attract new players. Big welcome bonuses and gamified sites are some of the tools at their disposal, but nothing is more effective than a top-notch collection of great games to bring in newcomers. By looking at some of the key categories, we can discover how new games and genres are helping drive growth when used correctly.
Sequels and Spin-Offs Catch the Eye
If we look at a collection of popular slots on a leading casino site, we can see that some of them are sequels or spin-offs of slots that have attracted a lot of fans. Devil Fire 2 and Money Coming 2 are among the slots that have proved to be popular enough to get a follow-up that enhances the original in some way. Slot sequels often look very similar but add a new feature, such as a bonus round or jackpot.
Anyone who enjoys playing a certain game is likely to feel enthusiastic about a sequel that they spot being advertised. It’s a classic marketing approach that we can also find being used in the movie and TV world. This look at the trend points out that 2024’s five highest-grossing movies were either sequels or reboots. In the same way, some of the most popular slots are part of the biggest series.
Adding spin-offs is a low-risk approach that is designed to quickly capture the attention of players. However, it needs to be combined with the introduction of other new slots that show a forward-looking approach and a willingness to give new ideas a chance. Too many sequels can result in people getting bored and looking for alternative platforms.
New Features Can Fuel Interesting Marketing Campaigns
The fact that they’re so easy to use is one of the main reasons why slot machines have been a casino favorite across the decades. All you need to do is hit the spin button and wait to see if the right symbols fall into place to give you a big prize. While slot developers don’t want to lose that simplicity, they also need to find new ways to get players excited about their gameplay.
This is why we find new slots being launched with features like innovative types of jackpots and cash collect features. Affiliates can use the freshness of these features to get potential new players interested in playing. By studying how innovators create new markets, we can see how they flip existing ideas, with the example of the Square payment service showing how big changes often start very simply.
Themes That Increase The Appeal
An explosion of new themes has been one of the key aspects in the spectacular recent growth of online casinos, as many of the leading developers have decided to create their own versions using widely loved themes like fishing, wild animals, and Egyptian treasures. With each new game having some sort of fresh new ideas, the release of the latest slots gives casinos and their affiliates the chance to appeal to a big audience.
Not all of the newest slots are designed to appeal to every type of player, with many of them having niche appeal that makes them ideal for certain users. This is why we’re seeing slot releases based on genres like fantasy, movies, and science fiction, among others. These games can be used to carry out targeted marketing, but they need to be aimed at the right people to enjoy success.
This look by mBit Casino at underrated retro games reveals how there is a big market for these games, so it’s no surprise that new slots with a retro tinge are also trending.
Live Dealer Titles, Plinko, Crash, and More
The history of casinos is filled with classic games like roulette and blackjack, which have retained their popularity over centuries and are still highly sought after. However, the market has expanded in fascinating new directions in recent years, as the latest technology is used to create different kinds of gambling games.
Live dealer titles use live-streaming to appeal to new players who want a fast-paced, game show type of experience with direct human interaction. Plinko and crash-style games have also been introduced to add to the different ways of playing in casinos. These games provide fast and simple gameplay that appeals to people who love casual games with an easy learning curve.
Bearing in mind all of the different ways that new games can be used to help affiliates grow, it’s clear that these sites now have a variety of powerful tools at their fingertips. It’s just a question of using them wisely to let new players see what games they might want to try.
News
Second Prize Drop of N1 Puzzle Promo: Top Affiliates Score Porsche, Cartier, Leica & Apple for Driving High-Quality Traffic
N1 Partners is wrapping up the second lottery of the N1 Puzzle Promo! From September 1 to November 30, partners were actively collecting puzzle pieces for FTDs and climbing the rankings to secure their place among the winners.
A notable trend this season: the Top-5 leaders by traffic and collected puzzles differ from the main leaderboard. This means some partners slowed down, while others pushed harder — and now have every chance to boost their position in the overall standings by the end of the promo.
Five luxury prizes will be awarded to partners with consistently strong performance who entered the Top-5 by puzzle count during the second mini-lottery period.
Which prizes did the leaders receive?
1st place — MacBook Pro
C*** *****h
2nd place — Porsche eBike Sport
A***********t
3rd place — Cartier Santos Medium watch
T****** ****d
4th place — Leica Q2 camera
P******k
5th place — Apple Vision Pro
S** ****s
“The promo is entering its final stretch — a crucial checkpoint for the entire N1 Puzzle Promo, where the fate of the leaderboard may be decided,” notes Alexa Bond, Head of Affiliates at N1 Partners. “With one month left until the end, even those who joined later still have a chance to make a breakthrough, while the leaders can strengthen their positions and widen the gap. N1 Puzzle Promo isn’t about luck — it’s about consistent work and mutual trust between partners and the affiliate program.”
The Grand Finale in Barcelona Is Getting Closer
The race continues: the more puzzle pieces collected throughout the promo, the higher the ranking — and the greater the chance to fly out of Barcelona in your very own helicopter!
On January 20, 2026, in Barcelona, during iGB Affiliate and ICE, N1 Partners will host the final N1 Puzzle Promo party, where winners will receive exclusive gifts — and the grand prize: a Robinson R22 Beta II helicopter.
Guests of the event can also expect:
- Exclusive prize ceremony;
- Live performance by top artists and the evening’s headliner (announcement coming soon)!
- Activities and surprises from the N1 Partners team;
Still Not Too Late to Join
N1 Puzzle Promo runs until December 31, 2025, and partners still have time to collect puzzle pieces, climb the leaderboard, and compete for the grand prize and additional rewards. Traffic from Tier-1 GEOs counts toward the ranking, and only registered N1 Partners partners can participate.
All details and registration are available at: https://n1.partners/puzzle_promo
There’s still time! Collect your puzzle pieces, level up in the leaderboard — and your team might be the one taking home the Robinson R22 Beta II right off the stage in Barcelona!
News
One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about
There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.
Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026
N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁
What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:
- exclusive luxury prizes awarding that you’ll definitely want to add to your collection
- performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
- special activities available only to guests of the event
N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.
- SEO traffic – 1 puzzle per 10 FTDs
- PPC & ASO – 1 puzzle per 40 FTDs
- FB & other* – 1 puzzle per 100 FTDs
* Social media traffic, SMS, Email, UAC, In-app
Only Tier-1 GEO traffic counts.
Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!
Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!
N1 Partners is heading to Bangkok to talk about growth, partnerships, and high-converting products. The team will be present not only at the main conference — Affiliate World Asia 2025 on December 3–4 — but also across the key side events, including Affiliate Drinks Meetup Bangkok 2025 and partner activities at Fridman Palace.
“Affiliate World Bangkok is one of the most valuable events of the year. We’re excited to meet partners, showcase what we’ve built, and exchange insights that drive the industry forward. N1 Partners enters 2026 stronger than ever — with new brands, new achievements, and big plans ahead.”
— Alexa Bond, Head of Affiliates at N1 Partners
Meet N1 Partners at Affiliate Drinks Meetup Bangkok 2025
The Affiliate Drinks Meetup Bangkok 2025 by Conversion Club is an evening of targeted networking during Affiliate World Asia week — a “drinks & deals” format built for quick, meaningful introductions and real partnerships between affiliates, advertisers, agencies, and tech partners in a relaxed setting off the expo floor.
N1 Partners joins Affiliate Drinks Meetup as a supporting partner and active participant, bringing our affiliate managers to meet decision-makers, discuss new traffic opportunities, and strengthen relationships with existing and future partners.
- Location: Anantara Siam Bangkok Hotel, Bangkok
- Date & time: 3 December 2025, 20:00–23:00
Affiliate Space Awards 2025
The Affiliate Space Awards 2025 by Conversion Club is an annual gala that celebrates standout brands, companies, and personalities in affiliate marketing across key verticals — including iGaming, finance, dating and more — with live voting and winners announced at a gala dinner in Bangkok.
N1 Partners is shortlisted in three major categories at the Affiliate Space Awards 2025:
- The Best Gambling / Betting Affiliate Program
- The Best Brand of the Year
- The Best Online Casino Operator of the Year.
Together, these nominations recognize N1 Partners’ position as a top-performing affiliate program and operator with guaranteed and fast payouts, flexible deal models, a VIP approach and strong support for partners, consistently high-converting Tier-1 brands, a strong and consistent brand image (boosted in 2025 by the buzz around the N1 Puzzle Promo), and a data-driven approach to player value, retention, LTV, and long-term partner results.
- Location: Anantara Siam Bangkok Hotel, Bangkok
- Date & time: 4 December 2025, 20:00–23:00
Fridman Palace – where N1 Partners meets industry leaders
You can also find N1 Partners at Fridman Palace in Bangkok — a premium business and lifestyle space where market leaders meet, share real cases, and talk openly beyond the conference schedule.
FridmanTower offers a curated environment with private meeting areas and networking zones tailored for meaningful conversations and high-level deal-making.
N1 Partners is the sponsor of a smoking lounge for relaxation and networking, giving partners a comfortable, premium space to meet our affiliate managers, talk strategy, and plan next steps throughout Affiliate World week.
- Location: FridmanTower, Bangkok
- Dates: 1–5 December 2025
Book a Meeting with Our Affiliate Managers
Maximize your time in Bangkok — book a meeting with N1 Partners in advance, whether at Affiliate World Asia, Affiliate Drinks Meetup, Affiliate Space Awards, or Fridman Palace.
Meet the N1 Partners affiliate team in Bangkok:
- Aleksei Gusarov – Team Lead of Affiliates
- Viktoriia Sokolenko – Affiliate Manager
- Roman Tsyganov – Affiliate Manager
- Batikhan Omarbayev – Affiliate Manager
- Pavel Sysoev – Account Manager
Book your slot — let’s talk business, growth, and opportunities with N1 Partners.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. The company has a strong presence in 10+ Tier-1 GEOs, Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide. N1 Partners delivers competitive deals for top partners: CPA up to €700 and RevShare up to 45% to ensure partners always are number one!
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