Affiliate Program News
Paysafe expands Betfred USA Sports partnership through Income Access deal
U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states
Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.
The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.
Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.
Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
Affiliate Program News
Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate program, Convert Stars (www.convertstars.com), powered by Mexos affiliate software.
According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”
Operating under new ownership since 2024, the newly released Convert Stars Online Casino Affiliate Program is just the start of the next era of creating the most engaging and immersive gaming experiences at Omni Casino. Under executive gaming leadership that spans over 30 years of worldwide online and Las Vegas land-based gaming experience, Convert Stars Affiliate Program aims to foster Omni Casino’s 27-year history to a new peak of gaming innovation and membership growth.
The Convert Stars Affiliate Program offers these key features:
- Flexible commission structures: CPA, CPL, CPM, PPC, and up to 40% revenue share.
- No negative carryover which ensures affiliates start fresh every month.
- Geo-targeted landing pages and exclusive content tailored for high conversions.
- Special partnerships with Streamers and Influencers on social media platforms.
In a forward-thinking move, Convert Stars is among the first to actively engage with influencers and streamers on platforms like Twitch, YouTube, Kick, Tik Tok, Facebook and Instagram, tapping into the next wave of gaming entertainment and driving powerful player engagement beyond traditional online casino Affiliate partnerships.
Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.”
Dedicated to promoting responsible gambling by offering various tools to help players set limits and manage their gaming habits, Omni Casino provides a state-of-the-art online casino offering live dealer and online games to players over the age of 18 in over 45 markets globally. Delivery focused, players have the choice to play by Mobile, Desktop, or Download versions of the casino.
The online casino boasts over 600 video slots along with a wide range of online table games such as blackjack, roulette and over 100 live dealer games. As a fully licensed and regulated establishment, Omni Casino has been granted licenses by the biggest TV and Movie studios. Hits such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, The Walking Dead® and many more can be played.
Omni Casino features enticing player promotions, including a massive $2,000 welcome package for new players which propels conversions for Convert Stars Affiliates. After registration, new players can claim a bonus amount of their choosing on their first five deposits made on new accounts by paying with any currency and playing on a USD, EUR, CAD, GBP, AUD or ZAR gaming account.
ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.
Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”
Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”
The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.
The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.
Digitain’s Centrivo provides an affiliate software platform that allows its operator partners advanced solutions for complete and targeted affiliate marketing campaigns.
Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo Affiliate platform.
The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing, retention, and reactivation for a complete, seamless solution that includes the creation, tracking, and reporting of affiliate marketing campaigns.Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Cen
trivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth.
The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities. Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.
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