News
How Vera & John became the market-leading online casino in Japan
In most places of the world, gambling and casinos are outlawed. Likewise, under the law and regulation of Japan, gambling is prohibited as well. There is no availability of any physical form of casino or gambling in Japan.
People who live in Japan do look forward to such activities. Most of the population is a hidden fan of gambling or casinos due to the reasons for much better opportunities for earning money despite the fact that various laws prohibit the physical forms of casinos.
But no law bans gambling through online platforms. And due to such cases, Japan is now on the verge of becoming the best market for online casinos. It is also believed that the government of Japan will be turning Osaka city into a casino hub.
It will increase tourism and travel in the country. Which, in turn, will increase the profit and money flow into the country. This step has made online gambling successful and much of this is due to the efforts in recent years of Vera and John.
The main reason due to which the online casino has flourished in Japan is primarily due to the hard work of Vera and John who were one of the first online casino operators to enter the Japanese market.
How the Vera & John reputation was built?
Ever since their entrance into Japan, VJ (as they are commonly known in the industry) have been at the center of the online casino world. They built a platform that the local audience could connect with including a character with appeal to the Japanese graphical style, local language and support for the local currency – the Japanese Yen.
They backed this up with payment and withdrawal methods that the Japanese would also be familiar with and are unique to Japan. And best of all, it didn’t take them long to develop this platform and offer all these services to their customer base. At its heart, Vera & John’s success could be said to be built on their understanding of the local market and creating a platform that speaks to their audience:
- Japanese language
- Currency support
- Marvelous graphics
- Good customer support
- Wide range of transactions. For example, e-wallets, debit, and credit cards. Allowance of international wire transfers, bank transfers, etc.
Not only that, VJ has all the best slot games and live casino options – many of which can’t be found in physical casinos. Plus, it constitutes many different popular video and traditional games.
Welcome offers and strong website user experience
Vera and John also have a generous welcome bonus. These types of welcome offers are now common in the industry and each online casino has its own version as a way of attracting new customers. However upon launch in Japan, VJ sat almost on its own in offering a generous amount of free spins when a customer signs up and deposits on their website. A simple marketing strategy that took advantage of the fact that not many people had seen this type of offer before from an online casino.
One of the other key aspects of Vera & John’s success was their easy withdrawal procedure. This option allows the users to collect their winnings whenever they want. There are no restrictions or long procedures to draw your cash. Unsurprisingly, within the online casino industry this is something that typically frustrates customers when they are unable to withdraw their earnings immediately.
Such initiatives are the reason for Vera & John’s popularity. Their market entry, localisation and timing was all aligned to make their efforts a success to date.
A final word on casino safety
For Japanese casino enthusiasts, they now favor an online environment for many reasons. Partly due to the strict laws and casino regulation around playing games in physical casinos – an online environment offers way more variety. Equally through the recent global pandemic, many online businesses have seen growth and the online casino space is no different, giving players the ability to play their favorite games from the comfort of their own home – online casinos don’t need to close for social distancing or any other virus related measure.
Vera & John have mastered the art of entering into a new market, a new culture and timing it to perfection and the results speak for themselves. Needless to say, competition has increased significantly of late as other casinos have seen the opportunity and appetite of the Japanese players. Only time will tell if Vera & John can stay top of the pile.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Statutory levy affiliate reaction
Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement: Jamie Walters,...
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity. Rightlander, a leading provider of marketing compliance...
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven...
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator...
ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region
ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider. MicroGame is Italy’s...
NetRefer to Showcase CoPilot AI at SiGMA Malta 2024
Earlier this year at iGB London, NetRefer, a leading provider in affiliate marketing platforms, introduced its groundbreaking AI solution,...
Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate...
Online Slots beyond 2024: What does the future bring?
As we move beyond 2024, the online gambling world is set to evolve rapidly, and slots online are no exception....
How live streaming impacts sports betting
The rise of live streaming has significantly impacted the world of Sports betting, offering bettors new ways to engage with...
ClickOut Media prepare for ‘monstrous’ edition of iGB Affiliate Barcelona as registrations show 86.7% uplift
With the volume of registrations for iGB Affiliate tracking nearly 87% ahead of the same stage last year Neil...
