News
Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires

The London-based affiliate is also searching for seven more recruits to move previously outsourced tech to fully in house
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Expansion has been ambitious, with 32 new hires in the last 12 months
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Focus is on efficient yet sustainable growth
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The hiring boom has necessitated a move to larger headquarters in London
Power affiliate QiH Group has been making bold moves in the past year, with both expansion and diversification being integral parts to an ambitious growth strategy.
In 2023, the iGaming company – which counts Flutter and Entain amongst its impressive client list – began building a C-level layer into the business, with new positions created and filled in operations, marketing and finance.
The latest of those hires is in technology, with QiH Group’s first-ever CTO, Sachin Saxena, joining from digital health company Congenica in September of 2024.
Since then, Saxena has used his international B2B experience to build the company’s tech capabilities, working with the company’s senior leadership, stakeholders, and cross-functional teams to transition previously outsourced functions and platforms to in-house talent.
“It’s no simple feat overseeing the change management process that is necessary to move from fully outsourced to completely in-house tech capacity,” explains Saxena, “but the most important aspect of that is the people. We really needed to find the right people fit culturally and experientially and we needed to do it efficiently.
“So far, we’ve employed nine engineers, and are actually looking for a further seven tech team members at a minimum,” he says.
Talent shortage, still?
One of the biggest challenges Saxena says the tech industry has faced in recent years, whether in betting and gaming or other sectors, is the talent shortage that first appeared during the COVID-19 pandemic and hasn’t abated since.
“Recruiting into the iGaming industry has been really interesting, Saxena shares, “mainly because for a lot of people, betting and gaming just isn’t a sector we’d considered previously. Since joining six months ago, I’ve been fortunate enough to learn what a fascinating industry it is, and to convey that to potential new hires.”
A key USP that Saxena is hoping will make the rest of this recruiting round smoother is how seriously QiH Group takes its people-first ethos.
He says: “HR isn’t an afterthought for QiH, which is evident in policies, procedures, flexible working arrangements and from internal promotion – for example, our COO, Andrew Lee, started his career in iGaming 10 years ago with QiH and now he’s at C-level as a decision-maker. So the upward mobility that QiH provides is a big selling point.”
But the main thing that the CTO loves about working for an iGaming affiliate?
“It’s just really, really fun.”
News
InOut Games drop their first-ever slot: meet Chicken Royal!

InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
Conferences
EEGS Affiliate Conference 2025 Moves to New Date and Venue

Organizers of the EEGS Affiliate Conference are excited to announce an important update for the upcoming 4th edition of the event. Originally scheduled for 25 November, the conference will now take place on 26 November 2025 at the Inter Expo Center (IEC) in Sofia, Bulgaria, and will be held during the BEGE Expo.
This strategic move creates an even stronger platform for affiliates, affiliate managers, operators, and industry stakeholders across the Balkans and Eastern Europe. By aligning with BEGE Expo and the main EEGS Conference, the Affiliate Conference will provide unparalleled opportunities for learning, networking, and brand exposure.
Expanded Benefits for Attendees and Sponsors
- One Pass – Full Access: Affiliate Conference passes now include entry to BEGE Expo and the EEGS Conference, offering a comprehensive experience across all three events.
- Unmatched Networking: Attendees will connect with thousands of professionals from the gaming, affiliate, and entertainment industries.
- Increased Brand Visibility: Sponsors and partners gain exposure not only at the Affiliate Conference but also throughout the region’s largest gaming and entertainment exhibition.
“By bringing all the events under one roof, we are creating the ultimate meeting point for affiliates and industry leaders in the Balkans. This change adds tremendous value for participants and sponsors alike,” said Nino Berezhiani, Marketing Manager at BEGE Expo and EEGS.
As the only affiliate-dedicated event in the Balkans, the EEGS Affiliate Conference continues to build its reputation as a must-attend gathering for strategic minds in gaming, entertainment, and digital marketing. The new date and venue will ensure even more impactful discussions, trend exploration, and partnership opportunities in one of the fastest-growing regions in the industry.
Conferences
Aff.Tech at SBC Summit Lisbon 2025: Dozens of Meetings, Packed Booth, and Silver Award Recognition

At SBC Summit Lisbon 2025, Aff.Tech showcased why it stands as the Affiliate Platform for Champions. Over the three-day event, booth C350 (shared with GR8 Tech) became one of the busiest spots of the exhibition, filled with operators and platform providers eager to discover how Aff.Tech drives affiliate management with automation, scalability, and precision.
The results spoke for themselves: constant traffic at the booth, dozens of productive business meetings, and a strong pipeline of new opportunities. This overwhelming interest confirmed the growing demand for Aff.Tech’s technology among operators seeking to streamline affiliate programs and unlock new levels of performance.
Aff.Tech’s impact was further validated at the Affiliate Leaders Awards, where the company proudly took Silver in the “Affiliate Management Platform of the Year” category—a recognition of its innovation and growing influence in the market.
As part of its presence at SBC, Aff.Tech also introduced its Aff Yourself campaign—a movement to empower operators to take control of their affiliate business, set their rules, and grow without limits.
Mariia Shmelova, CEO of Aff.Tech, said, “The energy around our booth proved that operators are actively searching for solutions like Aff.Tech. Our platform is built to give them complete control, transparency, and automation so they can scale faster and focus on what really drives growth. Getting Silver “Affiliate Management Platform of the Year” shows that the industry recognizes our progress and direction.”
Valerija Reca, Business Development Manager at Aff.Tech, added, “For three days, our team was engaged non-stop in high-quality discussions with operators from around the world. They see Aff.Tech as a partner that combines reliability, flexibility, and scalability—exactly what’s needed to manage affiliates effectively in today’s competitive environment.”
With a packed booth, dozens of successful meetings, and award-winning recognition, Aff.Tech closed SBC Summit Lisbon 2025 as one of the exhibition’s standout success stories. The company left Lisbon with a clear message: affiliate management is evolving, and Aff.Tech is leading the way as the Affiliate Platform for Champions.
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