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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

The tech powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.

Quantum International Holdings, the affiliate formerly known across the tech, sports, iGaming betting industries as QiH Group has launched its official rebrand to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026.

Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.

“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.

Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.

“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”

Tom Murch, creative director at Quantum, shared: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”

The story so far

QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators.

The company has seen a host of accolades, such as:

  • Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025

  • Growing from five initial employees to 60 now

  • Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO

  • Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year

  • Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year

  • Fostering years-long relationships with Tier 1 operators

“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive,” says Walters.

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LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES

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LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!

LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.

LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.

The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.

Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.

Participants in the campaign will have a chance to win prizes including:

  •   Mazda CX-3
  •   Luxury Ngorongoro trip for two
  •   PlayStation 5 (PS5)
  •   iPhone 17 Pro Max
  •   TZS 10 million cash prize
  •   And many more prizes

The prizes will be awarded during different stages of the tournament, including:

  •   Group Stage
  •   Round of 16
  •   Quarter Finals
  •   Semi Finals
  •   Final

Speaking about the promotion, LEONBET Director Jérôme Dufourg said:

“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”

LEONBET ambassador Baraka Mpenja also said:

“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”

LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.

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N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

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N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

  • politics (elections, geopolitical events)
  • cryptocurrencies and financial markets
  • technology and business
  • social trends and global narratives
  • entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

  • The threshold for the first conversion is lower than in betting;
  • Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
  • High interest in the vertical during trending events;
  • Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
  • It is possible to transfer users to the casino and vertical betting;
  • Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV. 

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

  • 14+ casino and betting brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

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OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

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OLBG recognised in iGB Affiliate Awards for Dorking sponsorship

OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.

The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.

Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.

Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.

Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.

The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.

This year’s winners will be announced at a ceremony on 2 July.

OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.

As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.

It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.

A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”

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