News
ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which collaborates with over 7,000 global events and conferences across a broad range of industry sectors, has ranked both ICE and iGB Affiliate Barcelona in the top 5% based on their Net Promoter Scores (NPS). This metric evaluates attendee satisfaction and their likelihood of recommending an event to colleagues and industry peers.
Using the findings of research conducted with attendees in the weeks immediately following the conclusion of the historic editions which were the first to be held in Barcelona, Explori calculated a net advocacy of +67 for ICE, up from the 2024 figure of +50, with iGB Affiliate recording an NPS of +68 compared to its 2024 score of +62
Ben Haley, Senior Research Manager, Explori Media Ltd stated: “The transition of ICE and iGB Affiliate from London to Barcelona has been a big success from an attendee advocacy perspective.
“With the Net Promoter Score improving notably year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate) both scores over index against Explori’s 36-month rolling tradeshow benchmark for attendee NPS, which sits at +29, and put both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.”
Impressive customer satisfaction ratings were also recorded for both brands with ICE 2025 registering 4.45 out of a maximum of 5 up on the 2024 figure of 4.3. The figure for iGB Affiliate remained constant at 4.46 across both 2024 and 2025.
The research findings have been reflected by the sentiment of major stakeholders including the European Casino Association. Secretary General Hermann Pamminger confirmed: “The European Casino Association (ECA) is delighted to report that ICE 2025 Barcelona surpassed all expectations, showing a new era for this prestigious industry event. We want to congratulate Clarion Gaming for successfully moving the world’s biggest gaming shows to their new home in Barcelona.”
He added: “ICE 2025 in Barcelona showcased a masterful approach to event planning, with strategically separated conference facilities on the first floor and cutting-edge conference technology that significantly enhanced the overall experience. Thoughtfully designed common spaces in front of the conference rooms fostered valuable networking opportunities, allowing industry professionals to forge connections and exchange ideas effortlessly. The choice of Barcelona as the host city proved inspiring, with its compact nature and efficient transportation system making it incredibly easy for attendees to navigate between the Fira and other key locations.
“This perfect balance of professional development and cultural exploration added an extra layer of value to the event, making it a truly memorable experience for all involved. By combining state-of-the-art facilities, strategic planning, and the inherent appeal of one of Europe’s most vibrant cities, ICE 2025 in Barcelona set a new standard for industry events.”
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
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News2 weeks agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Press Releases1 week ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
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Awards2 weeks ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Conferences3 days agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
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Affiliate Success3 days agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

