iGB
Cellxpert looks to build on record year ahead of iGB Affiliate debut
Cellxpert is looking to iGB Affiliate to help build on a record 2024 during which it has doubled its client base, secured major partnerships in key growth regions, including LATAM and Asia, and continued to strengthen relationships with large multi-brand, multi-country, and multi-product European and global operators.
“In LATAM, we’ve partnered with standout operators such as Aposta Ganha, Grupo Esportes da Sorte, and Blaze,” explained Josh Swerdlow, CRO at Cellxpert. “With new local licensing regulations set to reshape the market, consolidation is on the horizon. We’re helping operators not only navigate these changes but also scale their affiliate programs with the tools and features they need to stay ahead.”
In Asia, a market brimming with growth potential, Cellxpert has earned the trust of industry leaders such as FUN88, W88 and BTC365. “These partnerships speak to the scalability and transparency our platform provides,” Swerdlow notes. “Asia presents unique opportunities, and our ability to anticipate operator demands ensures our clients are set up for success. I’m incredibly proud of the team and want to take this opportunity to thank them for their dedication.”
Cellxpert’s success is rooted in its long-standing commitment to building a platform designed for the iGaming industry. Since 2008, under the leadership of CTO and founder Assaf Dor, the brand has developed a feature-rich and highly scalable platform using cutting-edge software architecture which ensures unlimited scalability and near-zero downtime.
“What sets us apart is our ability to deliver measurable value to operators,” Swerdlow emphasizes. “Whether it’s through real-time integrations that drive data-rich reporting, advanced postback or API features for affiliates, or automated payment workflows, we’ve built a platform operators and affiliates trust to handle the complexities of iGaming affiliate programs with thousands of active affiliates.”
Swerdlow, who joined Cellxpert around the time of iGB Affiliate’s last London event, brings nearly two decades of experience driving growth for B2B companies, with over 10 years in affiliate and partner marketing. “Since joining, I’m extremely proud of our achievements. My focus has been on scaling the business commercially while ensuring our clients achieve long-term success.
“2024 was a year of validation, proving that our approach resonates deeply with operators. In 2025, our priority will be expanding into new regions, strengthening relationships with our clients, and helping operators unlock their full growth potential.”
Looking ahead, Swerdlow is confident Cellxpert will continue to establish itself as the go-to solution for operators managing multi-brand, multi-country, multi-product affiliate programs. “Our focus will be on ensuring operators unfamiliar with our offering understand the transformative value we bring,” he adds. “With trust, innovation, and execution at the core of what we do, 2025 promises to be another year of record-breaking growth and industry leadership beginning at January’s historic edition of iGB Affiliate Barcelona.”
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
-
iGB4 days ago
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
-
Conferences3 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
-
Affiliate Announcements2 days ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool