iGB
Cellxpert looks to build on record year ahead of iGB Affiliate debut
Cellxpert is looking to iGB Affiliate to help build on a record 2024 during which it has doubled its client base, secured major partnerships in key growth regions, including LATAM and Asia, and continued to strengthen relationships with large multi-brand, multi-country, and multi-product European and global operators.
“In LATAM, we’ve partnered with standout operators such as Aposta Ganha, Grupo Esportes da Sorte, and Blaze,” explained Josh Swerdlow, CRO at Cellxpert. “With new local licensing regulations set to reshape the market, consolidation is on the horizon. We’re helping operators not only navigate these changes but also scale their affiliate programs with the tools and features they need to stay ahead.”
In Asia, a market brimming with growth potential, Cellxpert has earned the trust of industry leaders such as FUN88, W88 and BTC365. “These partnerships speak to the scalability and transparency our platform provides,” Swerdlow notes. “Asia presents unique opportunities, and our ability to anticipate operator demands ensures our clients are set up for success. I’m incredibly proud of the team and want to take this opportunity to thank them for their dedication.”
Cellxpert’s success is rooted in its long-standing commitment to building a platform designed for the iGaming industry. Since 2008, under the leadership of CTO and founder Assaf Dor, the brand has developed a feature-rich and highly scalable platform using cutting-edge software architecture which ensures unlimited scalability and near-zero downtime.
“What sets us apart is our ability to deliver measurable value to operators,” Swerdlow emphasizes. “Whether it’s through real-time integrations that drive data-rich reporting, advanced postback or API features for affiliates, or automated payment workflows, we’ve built a platform operators and affiliates trust to handle the complexities of iGaming affiliate programs with thousands of active affiliates.”
Swerdlow, who joined Cellxpert around the time of iGB Affiliate’s last London event, brings nearly two decades of experience driving growth for B2B companies, with over 10 years in affiliate and partner marketing. “Since joining, I’m extremely proud of our achievements. My focus has been on scaling the business commercially while ensuring our clients achieve long-term success.
“2024 was a year of validation, proving that our approach resonates deeply with operators. In 2025, our priority will be expanding into new regions, strengthening relationships with our clients, and helping operators unlock their full growth potential.”
Looking ahead, Swerdlow is confident Cellxpert will continue to establish itself as the go-to solution for operators managing multi-brand, multi-country, multi-product affiliate programs. “Our focus will be on ensuring operators unfamiliar with our offering understand the transformative value we bring,” he adds. “With trust, innovation, and execution at the core of what we do, 2025 promises to be another year of record-breaking growth and industry leadership beginning at January’s historic edition of iGB Affiliate Barcelona.”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
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