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European Gaming Congress 2024
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iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

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2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

Affiliate Announcements

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

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Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

 

As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.

Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.

“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”

She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.

“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”

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Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

 

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

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iGB

Meet MiFinity at iGB Amsterdam 2024: Discover New Affiliate Opportunities

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Meet MiFinity at iGB Amsterdam 2024: Discover New Affiliate Opportunities

 

MiFinity is excited to announce its attendance at the iGB Live! conference in Amsterdam this July 2024. As one of the most anticipated events in the iGaming calendar, iGB Live! brings together industry leaders, innovators, and professionals from around the world.

The conference fosters collaboration and opens doors to new business opportunities, making it a must-attend event for anyone involved in the iGaming and affiliation industry.

Meet the MiFinity Team

MiFinity’s affiliate team is thrilled to be part of iGB Amsterdam and looks forward to connecting with both new and existing partners. The team will be on hand to discuss the advantages of MiFinity Affiliates, their competitive affiliate program, and MiFinity Bonus, their booming merchant showcase site.

MiFinity Affiliates: Driving Success Through Lifetime Commissions

MiFinity Affiliates is designed to empower partners with a comprehensive suite of tools and resources to maximise their earning potential. The program offers competitive commission structures, real-time reporting, and a wide range of promotional materials to support affiliate marketing efforts.

Why partner with MiFinity Affiliates?

When you join the MiFinity Affiliates program, you can benefit from the highest-paying commissions in the industry. MiFinity Affiliates offers you the chance to earn Lifetime Commissions Paid simply by referring customers to MiFinity.

Here’s why affiliates are keen on partnering with MiFinity Affiliates:

  • Competitive Commissions: with up to 35% revenue commission, MiFinity Affiliates offers attractive commission rates that reward efforts and drive substantial revenue.
  • Advanced Tracking and Reporting: Partners can access detailed analytics and performance reports to optimise campaigns and strategies.
  • Dedicated Support: MiFinity’s experienced affiliate team provides personalised support to help partners achieve their goals.
  • Diverse Marketing Materials: Partners can utilise a variety of banners, links, and creatives to effectively promote MiFinity’s services.

Joining MiFinity Affiliates means partnering with a trusted and innovative program with years of experience under its belt. The affiliate program is tailored to help partners succeed, with continuous updates and improvements to ensure they stay ahead in the competitive landscape. By partnering with MiFinity Affiliates, partners benefit from a commitment to transparency, reliability, and growth.

MiFinity Bonus: Merchant Showcase Site

MiFinity Bonus is an exclusive platform that allows merchants to showcase their casino brands to a global audience. This bustling casino showcase site features a curated selection of the best casino offers and promotions, helping merchants attract and retain top-tier players.

Why Partners Should Engage

Promoting a casino brand on MiFinity Bonus provides several advantages:

  • Increased Visibility: Merchants can reach a broader audience and stand out in a crowded market.
  • Targeted Promotions: Merchants can highlight their best offers and promotions to attract high-value players.
  • Enhanced Player Engagement: Partners can boost player retention with exclusive bonuses and rewards, along with bespoke content forms created by professional writers and designers.
  • Comprehensive Analytics: Merchants gain insights into player behaviour and campaign performance to refine their marketing strategies.

MiFinity Bonus not only drives traffic and engagement but also builds trust and credibility with players. By leveraging the platform, partners can effectively promote their brands and achieve greater success in their marketing campaigns.

MiFinity stands out in the payment solutions industry with its commitment to innovation, reliability, and partner success. By joining MiFinity’s network, partners gain access to cutting-edge tools, dedicated support, and a vast array of resources designed to maximise their potential.

A Commitment to Growth

MiFinity continually evolves its offerings to meet the changing needs of the iGaming industry. Partners can expect regular updates and enhancements that keep them ahead of the curve. This proactive approach ensures that MiFinity Affiliates and MiFinity Bonus remain valuable assets in any partner’s marketing toolkit.

Book a Meeting with MiFinity’s Affiliate Team

MiFinity invites attendees to get in touch and book a meeting for iGB Amsterdam. The team is eager to discuss potential collaborations and explore how their innovative solutions can help partners achieve their goals.

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