News
Offline vs. Online Betting in Latvia: A Comparative Analysis
If you’re a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience. Offline betting is the traditional way of placing bets in a betting shop, while online betting is done remotely, via the internet, using a computer, tablet or phone. In this article, we’ll compare offline vs. online betting in Latvia, so you can make an informed decision.
When it comes to offline betting, you get to experience the thrill of placing bets in a physical location with a group of people. You can interact with other bettors, share tips and tricks, and enjoy the atmosphere of a betting shop. However, offline betting can be time-consuming and inconvenient, especially if you don’t live close to a betting shop. Additionally, you may have to deal with long lines, limited betting options, and strict opening hours.
On the other hand, online betting offers convenience and flexibility. You can place bets from anywhere, at any time, and have access to a wider range of betting options. Online betting also allows you to take advantage of bonuses and promotions, which can increase your chances of winning. However, online betting can be less social and less immersive than offline betting, and there is a risk of addiction and fraud.
Regulatory Landscape and Compliance
Latvian Gambling Laws
In Latvia, gambling is regulated by the Lotteries and Gambling Supervisory Inspection (IAUI). The IAUI is responsible for ensuring that all gambling activities in the country are legal and fair. The IAUI also issues licenses to operators who wish to offer gambling services in Latvia.
The Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities are conducted in a safe and fair manner. These regulations cover areas such as player protection, responsible gambling, and anti-money laundering.
Online vs. Offline Regulation
The regulatory landscape for online and offline gambling in Latvia is quite similar. Both types of gambling must adhere to the same laws and regulations. However, there are some differences in the way that these regulations are enforced.
Offline gambling activities, such as land-based casinos and betting shops, are subject to regular inspections by the IAUI. These inspections are designed to ensure that the operators are complying with all relevant laws and regulations. The IAUI also has the power to revoke licenses if an operator is found to be in breach of these regulations.
Online gambling operators are also subject to strict regulations. They must obtain a license from the IAUI before they can offer their services to Latvian residents. The IAUI also monitors online gambling activities to ensure that they are being conducted in a fair and transparent manner.
In conclusion, the Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities in the country are conducted in a safe and fair manner. Both types of gambling must adhere to the same laws and regulations, but there are some differences in the way that these regulations are enforced.
Consumer Preferences and Market Dynamics
Demographics of Bettors
When it comes to offline betting in Latvia, it is mostly popular among middle-aged men who prefer to place their bets in traditional brick-and-mortar betting shops. According to Statista, nearly 10% of U.S. adults who bet on online and in-person casino games did so at least once a week as of September 2021. However, in Latvia, the trend is towards online betting, with more and more people starting to prefer the convenience and accessibility of online betting platforms.
Technological Influence on Betting
The rise of technology has had a significant impact on the betting industry in Latvia. With the increasing availability of smartphones and mobile internet, more and more people are opting for online betting platforms that offer a seamless and user-friendly experience. In addition, online betting platforms offer a wider range of betting options and better odds compared to traditional betting shops. This has led to a decline in the popularity of offline betting in Latvia.
Economic Impact and Growth
The betting industry is a significant contributor to the Latvian economy, with both offline and online betting generating substantial revenue for the country. According to Statista, the global online sports betting market is expected to achieve a revenue of US$49.96bn by 2024, indicating an annual growth rate of 7.68% (CAGR 2024-2028). In Latvia, the growth of the online betting industry is expected to continue, with more and more people turning to online betting platforms.
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
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News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Press Releases6 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
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Conferences3 hours agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
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Affiliate Success3 hours agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

