News
Offline vs. Online Betting in Latvia: A Comparative Analysis

If you’re a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience. Offline betting is the traditional way of placing bets in a betting shop, while online betting is done remotely, via the internet, using a computer, tablet or phone. In this article, we’ll compare offline vs. online betting in Latvia, so you can make an informed decision.
When it comes to offline betting, you get to experience the thrill of placing bets in a physical location with a group of people. You can interact with other bettors, share tips and tricks, and enjoy the atmosphere of a betting shop. However, offline betting can be time-consuming and inconvenient, especially if you don’t live close to a betting shop. Additionally, you may have to deal with long lines, limited betting options, and strict opening hours.
On the other hand, online betting offers convenience and flexibility. You can place bets from anywhere, at any time, and have access to a wider range of betting options. Online betting also allows you to take advantage of bonuses and promotions, which can increase your chances of winning. However, online betting can be less social and less immersive than offline betting, and there is a risk of addiction and fraud.
Regulatory Landscape and Compliance
Latvian Gambling Laws
In Latvia, gambling is regulated by the Lotteries and Gambling Supervisory Inspection (IAUI). The IAUI is responsible for ensuring that all gambling activities in the country are legal and fair. The IAUI also issues licenses to operators who wish to offer gambling services in Latvia.
The Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities are conducted in a safe and fair manner. These regulations cover areas such as player protection, responsible gambling, and anti-money laundering.
Online vs. Offline Regulation
The regulatory landscape for online and offline gambling in Latvia is quite similar. Both types of gambling must adhere to the same laws and regulations. However, there are some differences in the way that these regulations are enforced.
Offline gambling activities, such as land-based casinos and betting shops, are subject to regular inspections by the IAUI. These inspections are designed to ensure that the operators are complying with all relevant laws and regulations. The IAUI also has the power to revoke licenses if an operator is found to be in breach of these regulations.
Online gambling operators are also subject to strict regulations. They must obtain a license from the IAUI before they can offer their services to Latvian residents. The IAUI also monitors online gambling activities to ensure that they are being conducted in a fair and transparent manner.
In conclusion, the Latvian gambling laws apply to both online and offline gambling. The IAUI has implemented strict regulations to ensure that all gambling activities in the country are conducted in a safe and fair manner. Both types of gambling must adhere to the same laws and regulations, but there are some differences in the way that these regulations are enforced.
Consumer Preferences and Market Dynamics
Demographics of Bettors
When it comes to offline betting in Latvia, it is mostly popular among middle-aged men who prefer to place their bets in traditional brick-and-mortar betting shops. According to Statista, nearly 10% of U.S. adults who bet on online and in-person casino games did so at least once a week as of September 2021. However, in Latvia, the trend is towards online betting, with more and more people starting to prefer the convenience and accessibility of online betting platforms.
Technological Influence on Betting
The rise of technology has had a significant impact on the betting industry in Latvia. With the increasing availability of smartphones and mobile internet, more and more people are opting for online betting platforms that offer a seamless and user-friendly experience. In addition, online betting platforms offer a wider range of betting options and better odds compared to traditional betting shops. This has led to a decline in the popularity of offline betting in Latvia.
Economic Impact and Growth
The betting industry is a significant contributor to the Latvian economy, with both offline and online betting generating substantial revenue for the country. According to Statista, the global online sports betting market is expected to achieve a revenue of US$49.96bn by 2024, indicating an annual growth rate of 7.68% (CAGR 2024-2028). In Latvia, the growth of the online betting industry is expected to continue, with more and more people turning to online betting platforms.
Conferences
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming its position as the leading event dedicated to affiliates, affiliate managers, and industry partners in Eastern Europe.
The conference will take place on 25th November in Sofia, Bulgaria, as a key accompanying event to the Eastern European Gaming Summit (EEGS). It provides a premier platform for affiliates to connect, share insights, and drive growth within the rapidly evolving gaming and entertainment sectors.
Since its launch, the EEGS Affiliate Conference has attracted over 150 top-tier affiliates, affiliate managers, and industry stakeholders from across Europe. It serves as a vital hub for networking, strategic partnerships, and the exchange of innovative ideas, enabling attendees to maximize their success in a competitive market.
The upcoming edition promises to be even more impactful, featuring engaging panel discussions, expert-led presentations, and exclusive networking opportunities tailored specifically for the affiliate community. The event will culminate in a lively networking party, offering attendees a relaxed environment to forge new collaborations and strengthen existing relationships.
As the only dedicated affiliate conference in Eastern Europe, this event offers unparalleled visibility for brands and affiliates seeking to expand their reach, share best practices, and stay ahead of industry trends.
EEGS also offers premium sponsorship opportunities designed to elevate brand presence and maximize exposure. Interested parties are encouraged to stay tuned for sponsorship details or contact the organizers directly at [email protected].
Mark your calendars for the upcoming EEGS Affiliate Conference in Sofia, Bulgaria, and seize the opportunity to connect with industry leaders, share insights, and explore new avenues for growth and innovation. The program and registration details will be announced soon. More updates will be shared shortly!
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
-
iGB1 week ago
Royal Partners is touching down in London for this year’s most anticipated conference!
-
News7 days ago
North Star Network acquires BasketUSA.com and BasketEurope.com
-
News7 days ago
Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
-
Affiliate Announcements6 days ago
Affilka by SOFTSWISS Unveils Updates for Affiliates
-
Affiliate Announcements6 days ago
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector
-
Conferences19 hours ago
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe