News
The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and innovations. Sends team visited the exhibition and here is a take on it.
ICE London 2024 opened on the 6th of February and lasted for three days at the ExCel exhibition center. This year the organizers broke the record of 811 exhibitors from 76 countries and created the biggest in its history Consumer Protection Zone.
This conference gathers the biggest players from financial, law, gaming, crypto markets to make them cooperate, and create new solutions and regulations. There are well-known Sumsub, BetConstruct, AWS, and many others among the participants.
“ICE London is a must-visit conference not only for the UK based companies but for every international player. It surprises everyone with its scale, diversity, and possibilities. We met partners and our colleagues, shared news, and gained experience. This is truly a celebration of technologies from all around the world“, commented Anastasiia Pervushyna, Director/MLRO in Sends. “ICE Esports Arena was something new for me this year. The industry is fast growing so we got new contacts to explore the area. New grounds, that is what I love about the ICE Exhibition“.
One of the shareholders (owners) Sends company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.
“ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. We are glad to participate in the last ICE in London and showcase our latest innovations in payment technology”, Alona Shevtsova added.
After an independent selection process, ICE organizers move to Fira Barcelona Gran Via in 2025. Next year this conference will be held in Europe which can bring new contacts and value for the participants. Sends company already plans the visit to Barcelona in January 2025 for the first ICE Conference in Europe. To stay in touch with Sends representatives, please use [email protected] email.
To learn more about Sends and its special offer, please visit www.sends.co.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.
SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).
News
Amusnet Joins Forces with Prominent Affiliate Chipy

Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles to its large-scale of worldwide users.
“Joining forces with one of the most valuable affiliate platforms in the industry brings new opportunities to expand our reach and enhance the visibility of our games,” said Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet. “We are excited to work with Chipy to showcase our innovative casino titles, especially our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience.”
“I believe that partnering with Amusnet willadd significant value to our content, providing access to high-quality gaming content from a casino provider that is internationally recognized,” said Bogdan Romedea, PR Specialist at Chipy. “This collaboration aligns perfectly with our mission to enhance the player experience and expand our vibrant community.”
Chipy.com provides a comprehensive database of over 2,000 online casinos, exclusive bonuses, and the latest gambling insights. Its mission focuses on maintaining up-to-date information, delivering genuine user reviews, and offering a customizable experience with advanced search filters. Beyond listings, the platform showcases games from top software providers and features over 15,000 games.
As we embark on this exciting partnership, we encourage gaming enthusiasts to explore the comprehensive reviews available on Chipy’s platform. With the spotlight on Coin Gobbler and other exciting Amusnet products, this collaboration promises to elevate the gaming experience and drive engagement in the online casino community. Stay tuned for more updates!
News
ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which collaborates with over 7,000 global events and conferences across a broad range of industry sectors, has ranked both ICE and iGB Affiliate Barcelona in the top 5% based on their Net Promoter Scores (NPS). This metric evaluates attendee satisfaction and their likelihood of recommending an event to colleagues and industry peers.
Using the findings of research conducted with attendees in the weeks immediately following the conclusion of the historic editions which were the first to be held in Barcelona, Explori calculated a net advocacy of +67 for ICE, up from the 2024 figure of +50, with iGB Affiliate recording an NPS of +68 compared to its 2024 score of +62
Ben Haley, Senior Research Manager, Explori Media Ltd stated: “The transition of ICE and iGB Affiliate from London to Barcelona has been a big success from an attendee advocacy perspective.
“With the Net Promoter Score improving notably year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate) both scores over index against Explori’s 36-month rolling tradeshow benchmark for attendee NPS, which sits at +29, and put both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.”
Impressive customer satisfaction ratings were also recorded for both brands with ICE 2025 registering 4.45 out of a maximum of 5 up on the 2024 figure of 4.3. The figure for iGB Affiliate remained constant at 4.46 across both 2024 and 2025.
The research findings have been reflected by the sentiment of major stakeholders including the European Casino Association. Secretary General Hermann Pamminger confirmed: “The European Casino Association (ECA) is delighted to report that ICE 2025 Barcelona surpassed all expectations, showing a new era for this prestigious industry event. We want to congratulate Clarion Gaming for successfully moving the world’s biggest gaming shows to their new home in Barcelona.”
He added: “ICE 2025 in Barcelona showcased a masterful approach to event planning, with strategically separated conference facilities on the first floor and cutting-edge conference technology that significantly enhanced the overall experience. Thoughtfully designed common spaces in front of the conference rooms fostered valuable networking opportunities, allowing industry professionals to forge connections and exchange ideas effortlessly. The choice of Barcelona as the host city proved inspiring, with its compact nature and efficient transportation system making it incredibly easy for attendees to navigate between the Fira and other key locations.
“This perfect balance of professional development and cultural exploration added an extra layer of value to the event, making it a truly memorable experience for all involved. By combining state-of-the-art facilities, strategic planning, and the inherent appeal of one of Europe’s most vibrant cities, ICE 2025 in Barcelona set a new standard for industry events.”
Affiliate Announcements
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.
The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.
New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.
For developers, the platform now offers:
- Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
- Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
- Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
- Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
- A flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions
Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.
Additional features for creators include:
- Real-time performance tracking, offering insights into campaign results.
- User-friendly account navigation, simplifying platform usage.
- Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
- Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
- Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
- Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.
With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.
“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
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