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partnerships

THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

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THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

 

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.

The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.

ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.

Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.

Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.

“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”

Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”

Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.

“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”

With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.

With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.

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News

Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

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Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

 

Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency, announce a partnership designed to empower affiliates and simplify operator acquisition within the iGaming industry.

Building Trust and Transparency Through Collaboration

Affiliate Roulette, known for its innovative approach to affiliate marketing, fosters a transparent environment where affiliates can showcase their skills and build trust with operators. This aligns perfectly with iGamingAffiliates.IO’s core values, which place a strong emphasis on building long-term, trust-based relationships between affiliates and brands.

A Winning Combination for Affiliates and Operators

This partnership provides a powerful combination of benefits:

  • Enhanced Visibility: Affiliate Roulette showcases iGamingAffiliates.IO to a vast network of operators, increasing their chances of securing lucrative partnerships.
  • Expert Guidance: iGamingAffiliates.IO’s team of experienced professionals offers operators the support and expertise needed to optimize their campaigns and achieve maximum results.
  • Streamlined Operations: iGamingAffiliates.IO handles the complexities of campaign management, allowing operators to focus on their core competencies.

A Future of Collaboration and Growth

This partnership marks a significant step forward for the iGaming affiliate market. By combining Affiliate Roulette’s innovative platform with iGamingAffiliates.IO’s proven expertise, both companies are committed to fostering a thriving industry that benefits all stakeholders.

 

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Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

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Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

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Affiliate Announcements

QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.

Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).

As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.

For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.

Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.

Two new QMRA applicants:

Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.

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