partnerships
THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.
The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.
ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.
Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.
Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.
“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”
Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”
Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.
“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”
With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.
With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.
News
CatAffs brands soar following ZingBrain AI integration

Partners programme CatAffs has seen its brands dramatically increase revenue and other KPIs following the successful integration of ZingBrain AI.
ZingBrain AI is the artificial intelligence engine for iGaming, which delivers personalised recommendations to create a fully bespoke experience for users.
Since CatAffs integrated the ZingBrain AI platform it has seen impressive results across the board.
This has included:
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A 17 percent increase in GGR per player, significantly increasing revenue
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A 16 percent increase in turnover per player, driven by an increase in activity
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An 11 percent increase in bets per player, boosting engagement
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A 30 percent increase in deposits and sessions, improving retention
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A one hour per session increase, meaning players are sticking around for longer
Oleg Smolerov, CPO at ZingBrain AI, said: “We couldn’t be happier to see CatAffs already enjoying improved performance via our platform. This kind of success shows how AI isn’t just a buzzword, but rather something that can significantly improve business performance. We’ll continue to work closely with the CatAffs team to help their brands reach even greater heights.”
Oleksii, Head of Technical Product at CatAffs, added: “ZingBrain AI has very quickly become a key part of our growth strategy here at CatAffs, and the improvements in player engagement and revenue have already gone well beyond our expectations. But what we appreciate most is just how willing the ZingBrain AI team has been to adapt and innovate based on our needs. This is just the start of a great partnership.”
ZingBrain AI is redefining personalisation for iGaming operators, giving users the personal experience they’ve become used to when using YouTube, Spotify or Netflix. The insights are drawn from more than 15 billion transactions and 3.5 million users.
To find out more, please visit: https://www.zingbrain.ai/.
News
RavenTrack signs Flows to accelerate affiliate product innovation

Flows, the industry’s leading no-code product delivery platform, is pleased to announce RavenTrack as its latest customer.
RavenTrack will leverage Flows to streamline client onboarding and accelerate the rollout of new affiliate features and tools, setting a new industry benchmark for onboarding speed.
RavenTrack is raising the standard for technology in the industry. Purpose-built by iGaming experts, the platform combines accurate tracking, real-time reporting, smart campaign tools and seamless integrations. Its focus on performance, speed and transparency has earned the trust of leading operators, with clients including Betfred, Bet9ja, Novibet, Powerplay and MrQ.
Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement, and accelerates go-to-market strategies across multiple markets.
With Flows, RavenTrack can now launch products and tools faster, automate key processes, and do it at speed. This will initially include quicker onboarding for new operators, easier configuration of custom tracking setups, and faster delivery of the tools the affiliate managers rely on.
Integrating Flows marks a key step in RavenTrack’s strategy to lead the next wave of affiliate innovation, raising the bar for speed, configurability, and service.
Dan de Souza, VP Commercial at Flows, said: “RavenTrack is helping shape the future of affiliate tech. Their platform is built with a clear understanding of what operators and affiliate managers actually need — speed, accuracy, and adaptability. We’re excited to welcome them as a customer and to see how they put Flows to work as they continue to push boundaries in the affiliate space.”
Adam Rowley, Managing Director at RavenTrack, said: “ Integrating Flows into our onboarding process will enable us to tailor workflows to individual client needs, facilitating rapid deployment and ensuring our clients can launch their programs swiftly and confidently. We look forward to working with Flows, as this move sets the stage for a more streamlined and efficient client experience.“
partnerships
Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year

Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and maintaining marketing compliance at scale.
As digital marketing environments become more complex and fragmented, safeguarding brand reputation has never been more important. Sitebee’s automated monitoring platform allows bet365 to maintain visibility across affiliate activity and digital placements, identifying potential risks before they escalate.
This renewal highlights the shared commitment between Sitebee and bet365 to uphold high standards of responsible marketing and brand protection across jurisdictions.
Rasmus Bank Nielsen, Head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”
A spokesperson for bet365 added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”
The renewed agreement underlines Sitebee’s commitment to supporting operators through intelligent compliance technology and strategic insight.
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