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partnerships

THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

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THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

 

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.

The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.

ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.

Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.

Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.

“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”

Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”

Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.

“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”

With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.

With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.

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partnerships

QMRA launched in Greece – Game Lounge offers launching member website

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Gentoo Media adds Time2Play and several other websites to QMRA

 

Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming Affiliates. QMRA outlines Compliance Codes for various markets. Among which Belgium, Denmark, Norway, Sweden, the UK, Italy and more. Affiliate websites that adhere to the market-specific codes will be allowed to carry the QMRA logo for one year, after which full recertification is initiated. Members will receive compliance reports, for instance to be shared with operators or authorities. Next to that, members have an online QMRA certificate for the duration of membership.

QMRA is a follow up of the Dutch Affiliate Quality Mark KVA, operating since 2021. KVA and QMRA members uphold the highest standards when it comes to iGaming Compliance.

As of today, QMRA is available for Greek iGaming Affiliates. Game Lounge, one of the first QMRA members, is launching member for QMRA Greece with HellasCasinos.Com.

Quote by Yiannis Mercouris, Head of Eastern Europe at Game Lounge: “Greece’s regulatory landscape is one of the strictest in the iGaming sector, and at Game Lounge, we take great pride in ensuring full compliance with these standards. Working with QMRA has been an excellent experience, and we’re committed to upholding responsible gambling practices for Hellascasinos.com. We look forward to strengthening this partnership as we continue to move forward.”

Quote by Steven Vrolijk, QMRA Director: “We are very happy to be live in Greece now, and proud to have a dedicated launching member right away. We thank Game Lounge, Yiannis Mercouris specifically, for having faith in our newest operation!”

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Affiliate Announcements

ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region

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ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region

 

ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider.

MicroGame is Italy’s largest iGaming software and services provider, managing over 120 brands and 50 operators. The brand’s emphasis on flexibility and technological innovation; two values it shares with ReferOn, has helped it achieve massive success and market dominance.

This collaboration will enhance and optimise MicroGame’s affiliate network and boost affiliate marketing campaign performance in the region. The partnership underscores ReferOn’s rapid expansion as it aims to collaborate with operators under Microgame, positioning itself to become Italy’s leading affiliate management system.

Alexia Gauci, ReferOn’s B2B Sales Manager, commented on the exciting partnership, “I’m thrilled to announce our partnership with one of the top providers in the industry! This collaboration is a major step forward in expanding our reach to the Italian market. In such a competitive market, having the right software to support your efforts is essential, and that’s where ReferOn steps in. Together, we will assist operators in refining their affiliate strategies with an enhanced approach, utilizing our campaign, affiliate management, and reporting tools to drive significant business growth. Working alongside such professionals’s truly an honor, and I’m excited to see the incredible growth this partnership will bring!”

Diego Mendez, MicroGame’s Chief Operations Officer, added, “Partnering with ReferOn marks a pivotal moment in enhancing our affiliate network capabilities. At MicroGame, our commitment to innovation and providing top-tier solutions to our operators aligns perfectly with ReferOn’s advanced technology. This collaboration will empower our partners to execute more effective and data-driven marketing strategies, ultimately driving greater success in the competitive Italian market. We are excited about the potential growth and value this partnership will bring”

ReferOn’s advanced data analytics, user-friendly dashboards, and affiliate campaign management tools will assist Microgame in enhancing and strengthening their partners’ marketing initiatives. By combining ReferOn’s innovative technology with MicroGame’s comprehensive services, the two companies aim to set new standards in the iGaming industry and transform marketing strategies.

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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

 

Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.

Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including  Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.

Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.

Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.

Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure,  collecting points and getting rewarded as they level up.

To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.

By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.

To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.

Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.

The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.

Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”

“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”

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