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THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

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THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

 

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.

The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.

ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.

Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.

Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.

“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”

Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”

Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.

“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”

With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.

With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.

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Conferences

Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

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Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.

As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.

The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.

Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.

🎯 Save the date:
🗓️ 26 November 2025 
📍 Inter Expo Center, Sofia 

Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!

Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!  

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News

Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

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Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.

This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.

The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.

This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.

Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.

A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.

The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”

Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”

Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”

This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.

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Affiliate Announcements

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

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IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.

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