partnerships
THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.
The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.
ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.
Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.
Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.
“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”
Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”
Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.
“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”
With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.
With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.
Affiliate Announcements
IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.
The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.
PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.
“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.
“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”
Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”
This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.
Affiliate Announcements
BetGoat Partners with NetRefer for its Affiliate Marketing Platform

Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
News
Amusnet Partners with Leading Affiliate CasinoFreak

Amusnet is excited to announce a new partnership with CasinoFreak, one of the most trusted and comprehensive online casino affiliate platforms. This collaboration supports our ongoing efforts to expand global reach and deliver high-quality gaming experiences to a broader audience. The affiliate is renowned for its reliable casino reviews, in-depth game insights, and player-first approach. This partnership will focus on providing in-depth coverage of Amusnet’s diverse portfolio of top-tier casino titles to CasinoFreak’s global user base – launching with a spotlight with the standout release, Sparta Legend.
“Working with CasinoFreak aligns perfectly with our vision of reaching players who value quality and amusement. Their commitment to up-to-date information and user-focused service makes them an ideal partner to showcase Sparta Legend’s unique gameplay and thematic appeal.”, comments Liliya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet.
“Sparta Legend by Amusnet is a bold step into the heart of ancient Greece, where polished visuals meet deliberate, focused gameplay. Its Free Spins feature with stacked Wilds creates steady momentum, and the Buy Feature allows immediate access to the core mechanics. As April’s Editor’s Choice, the game earns its place through consistency, clarity, and a theme that never strays from its mark.”, said Bogdan Romedea, PR Specialist at Casino Freak.
As we begin this exciting partnership, we invite gaming enthusiasts to explore CasinoFreak’s comprehensive reviews. With Sparta Legend and other Amusnet titles in focus, this collaboration marks an important step in enhancing the online casino experience and deepening community engagement. It reflects Amusnet’s commitment to partnering with top affiliates to deliver exceptional gaming worldwide.
The global market is increasingly noisy and competitive, with the likes of Impressario’s casino deposit options enticing players in the US market.