partnerships
THE UNIT BECOMES MARKETING PARTNER FOR U.S. AFFILIATE PARLAYMAX

The Unit, the leader in nearshore product development and marketing for sports betting and igaming, has announced its latest digital-marketing partnership with U.S. affiliate brand ParlayMax.
The agreement sees The Unit provide strategy for key marketing processes, like SEO, Paid Media Management, in addition to offering its development expertise around overall user experience.
ParlayMax currently operates in 10 U.S. states, where its easy-to-use Calculator and Parlay Builder tools enhance the sports betting experience for its growing userbase.
Bringing its experience of building world-class, scalable and efficient products for the betting, igaming and sports industries, The Unit has already established an emerging footprint in North American markets, via similar ongoing collaborations with operators such as NorthStar Gaming and BetRegal.
Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.
“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”
Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”
Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.
“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”
With offices in Ireland, Ukraine and Moldova, The Unit has fostered a reputation as a world-class service provider for the sports betting and igaming sector over the past six years. The team has solidified its strong track record of building world-class, scalable and efficient products in North American markets with recent partners including Canada’s BetRegal, New Jersey’s PlayStar and Ohio Valley Wrestling.
With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe, while helping its partners build betting platforms, develop marketing strategy and integrate marketing technology to achieve optimal performance.
partnerships
Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year

Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and maintaining marketing compliance at scale.
As digital marketing environments become more complex and fragmented, safeguarding brand reputation has never been more important. Sitebee’s automated monitoring platform allows bet365 to maintain visibility across affiliate activity and digital placements, identifying potential risks before they escalate.
This renewal highlights the shared commitment between Sitebee and bet365 to uphold high standards of responsible marketing and brand protection across jurisdictions.
Rasmus Bank Nielsen, Head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”
A spokesperson for bet365 added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”
The renewed agreement underlines Sitebee’s commitment to supporting operators through intelligent compliance technology and strategic insight.
News
Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success.
Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners.
We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach.
This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we enhance operational efficiency, support quality, and profitability. Affiliates can expect faster and more reliable payouts, dedicated account managers, and a smoother workflow. By leveraging our expertise in media buying and data analytics, we optimise traffic flows, improve conversions, and maximise earnings for our partners.
As the direct advertiser for WinSpirit and RocketPlay, Makeberry Affiliates offers a simplified system with clear analytics, full control over traffic quality, and optimised conversion paths. Our mission is to create efficient, transparent, and profitable partnerships where affiliates can maximise their earnings while advertisers get premium traffic with real impact.
Join Makeberry Affiliates today and unlock a smarter, more transparent way to scale your business!
News
Amusnet Joins Forces with Prominent Affiliate Chipy

Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles to its large-scale of worldwide users.
“Joining forces with one of the most valuable affiliate platforms in the industry brings new opportunities to expand our reach and enhance the visibility of our games,” said Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet. “We are excited to work with Chipy to showcase our innovative casino titles, especially our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience.”
“I believe that partnering with Amusnet willadd significant value to our content, providing access to high-quality gaming content from a casino provider that is internationally recognized,” said Bogdan Romedea, PR Specialist at Chipy. “This collaboration aligns perfectly with our mission to enhance the player experience and expand our vibrant community.”
Chipy.com provides a comprehensive database of over 2,000 online casinos, exclusive bonuses, and the latest gambling insights. Its mission focuses on maintaining up-to-date information, delivering genuine user reviews, and offering a customizable experience with advanced search filters. Beyond listings, the platform showcases games from top software providers and features over 15,000 games.
As we embark on this exciting partnership, we encourage gaming enthusiasts to explore the comprehensive reviews available on Chipy’s platform. With the spotlight on Coin Gobbler and other exciting Amusnet products, this collaboration promises to elevate the gaming experience and drive engagement in the online casino community. Stay tuned for more updates!
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