News
Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks
As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also growing in number.
The primary objective of affiliate companies is to earn their own small share of the multi-billion dollar market, but they also play a big role in helping new and smaller sportsbooks find their feet in the industry.
The American sports betting market is dominated by a handful of sportsbooks, with FanDuel alone owning about 50% of the market. DraftKings and Caesars are also solidly placed on the podium, making it very difficult for new operators to break through.
This is where gambling affiliate companies come in. Partnering with affiliate sites is a financially-prudent way of online marketing, as the cost is often directly related to the success of the campaign.
Swedish-based affiliate company Leadstar Media is one of many European companies that have turned their focus on the American market, launching a wide array of US focused products, including bonus comparison site, Betting Bonus USA.
Lee Cooper, editor-in-chief at Betting Bonus US, believes affiliate sites are important to all sportsbooks, but even more vital to new and smaller operators.
“For established sites like FanDuel and DraftKings, it is all about consolidating their positions at the top of the market”, he said.
“They have got the big bucks to run sponsorships and advertisements, but they also want to be on top of every list and not give room for complacency”.
“Many smaller operators don’t have the financial muscle to compete with the big guys, and rely heavily on affiliation to get customers and push their brand”, Cooper observed.
Having already enjoyed great success in other countries like Brazil and the United Kingdom, where they send thousands of new players to their partners on a monthly basis, Leadstar Media are confident of having similar success in the United States, considering the enormous potential of the country.
“We have invested a lot of quality resources into the United States, and are beginning to reap the dividends of all that effort”, Cooper stated.
The American gambling market is already quite big, but it is still nowhere near its full capabilities. Sports betting is now legal in some capacity in over 30 states, but significantly fewer states in the country allow online casino gambling.
With more states set to open their doors to the different forms of online gambling, there are many more new customers to be had. This again highlights the importance of affiliate gambling sites to smaller operators in the American market.
It is difficult enough for a new operator to break into the American market, given the different regulations across the states and fairly high licensing fees and taxes. It is even more difficult to usurp the established order and run the business profitably.
The big players look set to keep hold of their positions for the foreseeable future. They’ve already amassed a lion share of the gambling revenue, and are in a vantage position regarding advertising.
Gambling affiliate sites offer a more level playing field for the smaller operators to rub shoulders with the current market leaders and compete for customers. It’s a much fairer fight for the newbies!
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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