ReferOn, a state-of-the-art affiliate management system, announces its nomination for the “Affiliate Software Supplier” category at the EGR B2B Awards 2025.

The shortlisting reflects ReferOn’s rapid growth into becoming a leading affiliate management system that empowers operators and affiliates. The category seeks to recognise newly formed brands and companies that display commitment to excellence in the affiliate industry. The team has consistently displayed outstanding effort to develop innovative tools and solutions that impact the industry and help advance operators’ affiliate marketing campaigns.

David Harris, ReferOn’s Operations Lead, commented on the nomination, “The ReferOn team has significantly developed our core offerings to ensure operators and affiliates can utilise best-in-class solutions. Over the past year, we’ve performed various technical updates and made several key additions to the platform. Being nominated for the ‘Affiliate Software Supplier’ category highlights our hard work and demonstrates our rapid impact on the industry. We look forward to attending the ceremony and networking with our peers there.”

ReferOn continues to realise its ambitions and growth trajectory, with the platform being recognised by various industry institutions and claiming awards. The team has extensive plans to develop its platform features further, expand its educational initiatives and provide the best innovative solutions to operators and affiliates.

The EGR B2B Awards 2025 is hosted by EGR Global, a premier group of publishers and membership networks in the online gambling and gaming industry. The awards ceremony will take place on July 4, 2025, at The Roundhouse London. David Harris and the ReferOn team congratulate all nominees and look forward to attending the event.

Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and maintaining marketing compliance at scale.

As digital marketing environments become more complex and fragmented, safeguarding brand reputation has never been more important. Sitebee’s automated monitoring platform allows bet365 to maintain visibility across affiliate activity and digital placements, identifying potential risks before they escalate.

This renewal highlights the shared commitment between Sitebee and bet365 to uphold high standards of responsible marketing and brand protection across jurisdictions.

Rasmus Bank Nielsen, Head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”

A spokesperson for bet365 added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”

The renewed agreement underlines Sitebee’s commitment to supporting operators through intelligent compliance technology and strategic insight.

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone –  and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and  affiliate managers  have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”