SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds

RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.

The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.

Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.

This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.

Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.

“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”

Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.

“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”

To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.

The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.

It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.

RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.

Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

• Fantastic deals: The latest updates and exclusive offers you can’t miss
• Giveaways where you’ll have the chance to win unique prizes
• Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

• The party headliner – world-famous DJ Steve Aoki
• The very best in performance art that Barcelona has to offer
• The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!