Affiliate Program News
Raketech Q2 2022: Solid performance from the core portfolio of affiliation marketing and Affiliation Cloud launched
QUOTE FROM OSKAR MÜHLBACH, CEO
“Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.”
Q2 2022 FINANCIAL HIGHLIGHTS
- The core portfolio of affiliation marketing assets delivered solid results, despite challenging market conditions. Revenues totalled EUR 11.3 million (EUR 8.8 million).
- Organic growth amounted to -4.0% (25.7%), an effect of changed regulations on the Finnish market as well as Network sales no longer being offered on the German and Dutch markets due to re-regulations.
- US revenues amounted to EUR 1.3 million (EUR 0.3 million), as US sports entered its low season of the year.
- Sports revenues totalled EUR 3.5 million (EUR 1.3 million), corresponding to 31.0% (15.2%) of total revenues.
- Revenues from the recently launched Affiliation Cloud amounted to EUR 0.2 million (EUR 0 million).
- Adjusted EBITDA amounted to EUR 4.0 million (EUR 3.4 million), corresponding to a margin of 35.0% (38.7%). Expected seasonality effects from primarily the US market affecting the margin.
Q2 2022 OPERATIONAL HIGHLIGHTS
- Strong performance from most assets following the recent Google core update.
- Continuous investments in the US organisation and tech development such as the Affiliation Cloud to further consolidate the platform for growth.
- The company announced it has extended its revolving credit facility of EUR 15 million with Avida Finans AB up until September 2023. When utilized, the interest on the facility is EURIBOR plus 4.25% with an additional upfront extension fee. The credit facility includes an extension option and can thus be renewed annually subject to certain conditions.
SUBSEQUENT EVENTS AFTER THE END OF THE PERIOD
- Revenues in July 2022 amounted to EUR 3.9 million (EUR 2.9 million).
CEO OSKAR MÜHLBACH COMMENTS ON THE QUARTER
Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.
Year over year we declined organically with 4%, entirely relating to the Finnish market as expected, stabilizing on lower levels due to changes in legislation, and our Network no longer being offered on the German and Dutch markets due to re-regulations.
Considering these factors and that Q2 of last year included both a digitalization boost due to Covid and the UEFA EURO I am therefore very happy with our Q2 performance of this year. It gives me confidence to see that our assets are holding up strong despite such tough comparison numbers and a generally negative reported Q2 iGaming sentiment.
Furthermore, as Q2 is a seasonally weaker period for sports in the US, revenues from this market were as expected lower than those in Q1, representing 12% of the Group’s total. At the same time, revenues from the Nordics were 47% of group total thanks to the strong performance from our core portfolio.
Adjusted EBITDA for the quarter came in at EUR 4m, representing a margin of 35% relating primarily to the low sports season in the US where our fixed cost base is stable, in combination with the continuously high investments pace with regards to product development, US organization and the Affiliation Cloud.
During the quarter Google rolled out one of their “core updates” that affected us in a positive direction, which is an additional testament that we are doing things right. Worth mentioning in this context is that several of our flagship assets on the, for us so important Swedish market, experienced increased organic visibility. And with regards to our latest product innovation, the Affiliation Cloud, we experienced more interest in the product than expected, which is exciting considering it is currently only in beta phase. We have therefore increased investments into this area to ensure we maximize our capacity to onboard new clients while ensuring a great user experience for both affiliates and operators. Affiliation Cloud revenues for Q2 was approximately EUR 200k.
And with regards to other investments, one of the more interesting and exciting current projects is relating to our Flagship asset Casinofeber. As of February 2023, Casinofeber will be completely operated by the central Raketech team as it is handed over from the original team. I am very excited about this, not only from a product development perspective but also very much from a cash flow perspective as the full operating cash flow from this asset will be made available for Raketech in its whole once the final earn out is settled at the end Q1 2023.
As a final quarterly highlight, I am happy to be able to mention that we have extended our revolving credit facility of EUR 15 million for yet another year on attractive commercial conditions, with the possibility of further extension based on certain criteria. The credit facility ensures we can continue to invest into organic growth while also keeping the door open for additional M&A.
July revenues came in at EUR 3.9m, relating to continuous strong performance from core assets as well promising results from Affiliation Cloud.
The second half of the year is typically stronger than the first half. And with our core products portfolio performing well, the American football season coming to a start and the FIFA World Cup to look forward to in November and December, we reiterate our full-year aim of being within the interval of EUR 50-55m in revenues with an EBITDA margin within 40-44%. I am very happy to see that our diversification strategy and strong operational delivery focus is paying off. Raketech is in a position where we are, not immune perhaps, but very resilient against sudden changes in the world around us. And not only are we resilient but also well positioned for growth with regards to products, markets, and different revenue stream on the ever changing and growing global iGaming industry. With that said I am very much looking forward to the last part of this year.
Affiliate Program News
BetConstruct Expands Its List of Offerings with a New Affiliate Program Management Service
BetConstruct launches a new Affiliate Program Management service for all its current and future partners to help them with affiliate marketing and management.
Affiliate marketing has been gaining popularity in the iGaming industry, and BetConstruct is once again meeting market demands. The service aims to provide iGaming businesses with a complete list of tools and features to manage and optimise their affiliate marketing programs effectively.
One of the main highlights of the service is the coaching and consultation of the partner’s team members through multiple educational materials to maximise the effectiveness of the affiliate program. Additionally, the service offers landing page customisation, link and media creation support, and global configuration setups to accurately convey every business’ brand message and identity.
As for operations directly linked to affiliates and finances, the service includes a commission plan setup based on the target market and aligned with current trends to suggest the best price beneficial both for companies and affiliates. Contribution cost setup is also provided to manage budgets and ensure maximum ROI.
With its multi-faceted design and partner-centric approach, BetConstructs offers an all-in-one Affiliate Management service to cover every aspect of affiliate marketing fully. The service is accurately tailored to every partner’s requirements and is the perfect option for amplifying their ROI and boosting conversions.
BetConstruct constantly follows industry trends and is always ready to come up with new solutions resonating with partner needs and requirements!
Affiliate Program News
Nigeria’s Most Trusted Brand: GoBet247 Launches with Income Access
Income Access is thrilled to announce their partnership with GoBet247, a leader for sports betting in Nigeria, as well as Casino and Lottery, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate tracking platform solution to GoBet247, as well as launching their new affiliate channel. The affiliate platform will offer affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.
GoBet247 is a modern and innovative online gaming platform. Their easy to navigate website includes a wide range of products, including Sports, Live Sports, Live Streaming, Virtual Sports, Lotto, Live Casino, Poker, Keno Games and Bet Booking.
Their focus is on creating a brand that the Nigerian gaming audience will trust, with a world class hassle-free platform that offers punters the opportunity to access their winnings in the twinkle of an eye. And punters can earn more using this platform because their odds are highly competitive.
GoBet247 is happy to offer exciting promos to their players, including:
- Win Boost up to 250% Accumulator Bonus (Highest in the Sport betting Industry)
- Free N250 Sign-up Bonus with no Initial Deposit Required.
- 100% Welcome Bonus on Players First Deposit up to N100,000
- Prize Jackpot Pool on Casino & Live Casino Games
- Special Odds on Sports Betting Events:
* Special Odds on Sporting Events
* Boosted Odds on Games
* Boosted Odds on Combined Games
GoBet247’s priority is to create the best sports betting experience for its players and provides Instant Bets, Live Games, Booking Codes, Cash Out & Re-bet Options.
GoBet247’s Commission Promotion
For their launch, GoBet247 is offering an exclusive commission promotion. All new affiliates who sign up to the program will get a 40% flat revenue share with no negative carry over for the first three months.
Thereafter, a 35% flat revenue share commission will come into effect. Please note that GoBet247 will be happy to negotiate bespoke deals as well.
Affiliate Program News
Loro Partners Launched New Sports Betting and Casino Affiliate Programs
Loro Partners presents newly developed sports betting and club-associated programs that offer great opportunities to their clients. The company is a group of qualified experts that works on standards like trust and stability. It offers individuals to connect with and be a part of affiliate programs. The company provides incredible income deals to its partners. The group of qualified professionals assists the individuals in achieving the ideal outcomes in a brief time frame.
Loro Partners is a reliable investment platform that gives the surety of guaranteed income to its partners. Every month by the date of 20, the company starts convenient handling of withdrawal requests. Each partner who connected with Loro was relegated to a personal supervisor. The personal supervisor will provide the partner comprehension data and assist with any inquiry regarding the Loro brand. The company provides point-by-point and flexible details about the statistics to their partners. It offers various levels of access and information exports.
Loro Partners provides full customer support. The company endeavors to provide great comfort to its partners and as well as their clients. For high transformation proficiency, the company presents exclusive extra offers and promotional materials. Along with that, Loro provides technical support to its partners. The group of experts works day and night and will give any help with instances of technical problems or issues.
Loro Partners invites individuals to participate who want to adapt to traffic with their abilities. With the launch of the betting brand “Wagonbet,” individuals can begin earning. Wagonbet is designed according to the player’s needs. The brand is known as the flagship among bookmakers, which has a wide range of game and bet lines. The brand has a list of famous gambling club providers. The customers will be allowed to explore the site without any hurdles with neutral design and easy navigation. The Loro brand is responsible for supporting the customers, administration, competition, and reward as well and you can reach out via their social handles.
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