Affiliate Program News

Raketech Q2 2022: Solid performance from the core portfolio of affiliation marketing and Affiliation Cloud launched

Published

3 years ago

August 18, 2022

Raketech Q2 2022: Solid performance from the core portfolio of affiliation marketing and Affiliation Cloud launched

QUOTE FROM OSKAR MÜHLBACH, CEO
“Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.”

Q2 2022 FINANCIAL HIGHLIGHTS

The core portfolio of affiliation marketing assets delivered solid results, despite challenging market conditions. Revenues totalled EUR 11.3 million (EUR 8.8 million).
Organic growth amounted to -4.0% (25.7%), an effect of changed regulations on the Finnish market as well as Network sales no longer being offered on the German and Dutch markets due to re-regulations.
US revenues amounted to EUR 1.3 million (EUR 0.3 million), as US sports entered its low season of the year.
Sports revenues totalled EUR 3.5 million (EUR 1.3 million), corresponding to 31.0% (15.2%) of total revenues.
Revenues from the recently launched Affiliation Cloud amounted to EUR 0.2 million (EUR 0 million).
Adjusted EBITDA amounted to EUR 4.0 million (EUR 3.4 million), corresponding to a margin of 35.0% (38.7%). Expected seasonality effects from primarily the US market affecting the margin.

Q2 2022 OPERATIONAL HIGHLIGHTS

Strong performance from most assets following the recent Google core update.
Continuous investments in the US organisation and tech development such as the Affiliation Cloud to further consolidate the platform for growth.
The company announced it has extended its revolving credit facility of EUR 15 million with Avida Finans AB up until September 2023. When utilized, the interest on the facility is EURIBOR plus 4.25% with an additional upfront extension fee. The credit facility includes an extension option and can thus be renewed annually subject to certain conditions.

SUBSEQUENT EVENTS AFTER THE END OF THE PERIOD

Revenues in July 2022 amounted to EUR 3.9 million (EUR 2.9 million).

CEO OSKAR MÜHLBACH COMMENTS ON THE QUARTER
Q2 of 2022 was yet another stable quarter for Raketech Group. Our core portfolio of affiliation marketing assets delivered results in line with Q1, despite challenging market conditions and low seasonality. Again, proving the strength of Raketech’s well diversified asset portfolio, as well as our well balanced vertical and geographical split. Total revenues for the quarter amounted to EUR 11.3m, equivalent to a growth of 29%.

Year over year we declined organically with 4%, entirely relating to the Finnish market as expected, stabilizing on lower levels due to changes in legislation, and our Network no longer being offered on the German and Dutch markets due to re-regulations.

Considering these factors and that Q2 of last year included both a digitalization boost due to Covid and the UEFA EURO I am therefore very happy with our Q2 performance of this year. It gives me confidence to see that our assets are holding up strong despite such tough comparison numbers and a generally negative reported Q2 iGaming sentiment.

Furthermore, as Q2 is a seasonally weaker period for sports in the US, revenues from this market were as expected lower than those in Q1, representing 12% of the Group’s total. At the same time, revenues from the Nordics were 47% of group total thanks to the strong performance from our core portfolio.

Adjusted EBITDA for the quarter came in at EUR 4m, representing a margin of 35% relating primarily to the low sports season in the US where our fixed cost base is stable, in combination with the continuously high investments pace with regards to product development, US organization and the Affiliation Cloud.

During the quarter Google rolled out one of their “core updates” that affected us in a positive direction, which is an additional testament that we are doing things right. Worth mentioning in this context is that several of our flagship assets on the, for us so important Swedish market, experienced increased organic visibility. And with regards to our latest product innovation, the Affiliation Cloud, we experienced more interest in the product than expected, which is exciting considering it is currently only in beta phase. We have therefore increased investments into this area to ensure we maximize our capacity to onboard new clients while ensuring a great user experience for both affiliates and operators. Affiliation Cloud revenues for Q2 was approximately EUR 200k.

And with regards to other investments, one of the more interesting and exciting current projects is relating to our Flagship asset Casinofeber. As of February 2023, Casinofeber will be completely operated by the central Raketech team as it is handed over from the original team. I am very excited about this, not only from a product development perspective but also very much from a cash flow perspective as the full operating cash flow from this asset will be made available for Raketech in its whole once the final earn out is settled at the end Q1 2023.

As a final quarterly highlight, I am happy to be able to mention that we have extended our revolving credit facility of EUR 15 million for yet another year on attractive commercial conditions, with the possibility of further extension based on certain criteria. The credit facility ensures we can continue to invest into organic growth while also keeping the door open for additional M&A.

OUTLOOK

July revenues came in at EUR 3.9m, relating to continuous strong performance from core assets as well promising results from Affiliation Cloud.

The second half of the year is typically stronger than the first half. And with our core products portfolio performing well, the American football season coming to a start and the FIFA World Cup to look forward to in November and December, we reiterate our full-year aim of being within the interval of EUR 50-55m in revenues with an EBITDA margin within 40-44%. I am very happy to see that our diversification strategy and strong operational delivery focus is paying off. Raketech is in a position where we are, not immune perhaps, but very resilient against sudden changes in the world around us. And not only are we resilient but also well positioned for growth with regards to products, markets, and different revenue stream on the ever changing and growing global iGaming industry. With that said I am very much looking forward to the last part of this year.

Up Next

U.S. Integrity Partners with Spokane Tribe Casino to Ensure Betting Integrity

Don't Miss

AstroPay expands services with the launch of Global Affiliates Programme

Click to comment

Affiliate Program News

Slots Temple Selects RavenTrack to Power New Affiliate Program

Published

2 months ago

February 26, 2025

George Miller

Slots Temple Selects RavenTrack to Power New Affiliate Program

Slots Temple and RavenTrack team up to explore new marketing channels

Slots Temple, the number one destination for slots fans, has teamed up with affiliate marketing ace RavenTrack. The deal will see Slots Temple launch a carefully curated affiliate program designed to drive high-quality traffic directly to its platform.

RavenTrack, known for its advanced real-time tracking and reporting solutions, will play a key role in supporting Slots Temple’s affiliate expansion. The new affiliate program will begin modestly, working with a small selection of exclusive partners, while leveraging RavenTrack’s state-of-the-art platform to explore new avenues of traffic.

Slots Temple started out as an affiliate site itself, offering free demo games and slots tournaments for prizes. Through a commitment to innovation and user engagement, it established itself as a trusted name in free-to-play gaming with a strong community of devoted slots fans.

More recently, it decided to offer its players something different by rolling out a selection of real-money tournaments and games in the UK.

Fraser Linkleter, CEO of Slots Temple, said: “From our experience as an affiliate site that has pivoted towards real money-gaming in the UK, we understand the value of high-quality traffic. This partnership allows us to explore new avenues for growth, and RavenTrack’s knowhow and technology gives us everything we need to make this initiative a success.”

Adam Rowley, Managing Director of RavenTrack, said: “We are delighted to team up with Slots Temple on this exciting new phase of their story. Their reputation for providing engaging player experiences is second to none and it aligns with our mission to offer best-in-class affiliate solutions. We look forward to watching their affiliate program grow.”

Affiliate Program News

Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space

Published

6 months ago

November 6, 2024

George Miller

Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space

Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate program, Convert Stars (www.convertstars.com), powered by Mexos affiliate software.

According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”

Operating under new ownership since 2024, the newly released Convert Stars Online Casino Affiliate Program is just the start of the next era of creating the most engaging and immersive gaming experiences at Omni Casino. Under executive gaming leadership that spans over 30 years of worldwide online and Las Vegas land-based gaming experience, Convert Stars Affiliate Program aims to foster Omni Casino’s 27-year history to a new peak of gaming innovation and membership growth.

The Convert Stars Affiliate Program offers these key features:

Flexible commission structures: CPA, CPL, CPM, PPC, and up to 40% revenue share.
No negative carryover which ensures affiliates start fresh every month.
Geo-targeted landing pages and exclusive content tailored for high conversions.
Special partnerships with Streamers and Influencers on social media platforms.

In a forward-thinking move, Convert Stars is among the first to actively engage with influencers and streamers on platforms like Twitch, YouTube, Kick, Tik Tok, Facebook and Instagram, tapping into the next wave of gaming entertainment and driving powerful player engagement beyond traditional online casino Affiliate partnerships.

Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.”

Dedicated to promoting responsible gambling by offering various tools to help players set limits and manage their gaming habits, Omni Casino provides a state-of-the-art online casino offering live dealer and online games to players over the age of 18 in over 45 markets globally. Delivery focused, players have the choice to play by Mobile, Desktop, or Download versions of the casino.

The online casino boasts over 600 video slots along with a wide range of online table games such as blackjack, roulette and over 100 live dealer games. As a fully licensed and regulated establishment, Omni Casino has been granted licenses by the biggest TV and Movie studios. Hits such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, The Walking Dead® and many more can be played.

Omni Casino features enticing player promotions, including a massive $2,000 welcome package for new players which propels conversions for Convert Stars Affiliates. After registration, new players can claim a bonus amount of their choosing on their first five deposits made on new accounts by paying with any currency and playing on a USD, EUR, CAD, GBP, AUD or ZAR gaming account.

Affiliate Program News

ReferOn Partners with Don.ro to Enhance Affiliate Marketing in Romania

Published

10 months ago

July 8, 2024

George Miller

ReferOn Partners with Don.ro to Enhance Affiliate Marketing in Romania

ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.

Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”

Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”

The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.

The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.