Press Releases
Casino Guru has revealed the blue paper for its global initiative
Casino Guru has revealed the blue paper for its global initiative to provide gamblers in all jurisdictions with an additional layer of protection through its Global Self-Exclusion System (GSES). Outlined in the company’s blue paper, GSES seeks to create a functioning and reliable way to improve consumer protection online.
GSES will create an opportunity for consumers to exclude privately from online gambling services, thus ensuring that they are not able to gamble in the designated period of the exclusion at any gambling website that is partner to GSES. Casino Guru Sustainable & Safer Gambling Lead Šimon Vincze welcomed the publication of the blue paper and said:
“We are happy to have introduced blue paper to our partners and industry stakeholders, as it outlines the exact functional and technical details of the Global Self-Exclusion System. Discussions are now more concrete than ever before, creating opportunities for tangible collaborations. It is one of the milestones on the roadmap we intend to follow in improving consumer protection.”
Casino Guru seeks to collaborate with prominent gambling operators across jurisdictions who are committed to improving overall player protection and who are willing to join the GSES initiative to provide consumers with an additional possible level of security.
The team behind the initiative has set several priorities, including keeping consumers out of harm’s way, ensuring that any entry logged into the GSES respects the privacy of the consumer, and offering a reliable way for players to block their access to gambling.
Casino Guru’s product takes on the ambitious goal to exceed the reach of other blocking and self-exclusion solutions, such as excluding at a single operator or using other means to limit consumer gambling.
The company seeks to collaborate with stakeholders, who are prepared to protect their consumers across numerous jurisdictions, and seek to establish an independent authority that can preside over GSES that is fully-focused on securing new members and improving the overall effectiveness of the solution.
GSES has accounted for a number of potential complications and challenges . The blue paper has looked into key points such as identifying personal details and handling false positives, ensuring the privacy of the shared information and outlining a roadmap to implement the system. Vincze acknowledged the challenges that remain to be tackled:
“The biggest challenge is probably ensuring widespread implementation of the global scheme among operators and other industry stakeholders. The system is counting on voluntary participation as there probably never will be enforcement by regulators. We know there is a need on players’ side to exclude globally and will on operators’ side to reduce gambling harm. We can achieve widespread implementation with the functional and reliable global system with credible management.”
GSES will activate while a consumer is registering at an online gambling website will rely on API connection between participating gambling companies that automatically check if a person has self-excluded in the past through the system. To bolster privacy, GSES also works to introduce people to the system even if they are not in any need to self-exclude.
GSES banks on a simple integration with partner companies in order to improve effectiveness and have a better level of success with gambling operators. Casino Guru has also presented several examples in its blue paper explaining how GSES will work in practice and how it strives to protect consumers. Vincze noted that the company has met with several stakeholders to begin working on the system.
“We have met with several big players among operators and platform providers on with whom we will continue with our talks of possible implementation. We have also intensified our relations with player protection and RG research organizations to work together on international self-exclusion standards,” he concluded.
News
Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!
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News
Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy
The tech powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.
Quantum International Holdings, the affiliate formerly known across the tech, sports, iGaming betting industries as QiH Group has launched its official rebrand to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026.
Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.
“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.
Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.
“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”
Tom Murch, creative director at Quantum, shared: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”
The story so far
QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators.
The company has seen a host of accolades, such as:
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Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025
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Growing from five initial employees to 60 now
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Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO
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Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year
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Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year
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Fostering years-long relationships with Tier 1 operators
“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive,” says Walters.
Awards
Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025
Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.
The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.
Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”
Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.
Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.
To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.
This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.
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