Press Releases
Casino Guru has revealed the blue paper for its global initiative
Casino Guru has revealed the blue paper for its global initiative to provide gamblers in all jurisdictions with an additional layer of protection through its Global Self-Exclusion System (GSES). Outlined in the company’s blue paper, GSES seeks to create a functioning and reliable way to improve consumer protection online.
GSES will create an opportunity for consumers to exclude privately from online gambling services, thus ensuring that they are not able to gamble in the designated period of the exclusion at any gambling website that is partner to GSES. Casino Guru Sustainable & Safer Gambling Lead Šimon Vincze welcomed the publication of the blue paper and said:
“We are happy to have introduced blue paper to our partners and industry stakeholders, as it outlines the exact functional and technical details of the Global Self-Exclusion System. Discussions are now more concrete than ever before, creating opportunities for tangible collaborations. It is one of the milestones on the roadmap we intend to follow in improving consumer protection.”
Casino Guru seeks to collaborate with prominent gambling operators across jurisdictions who are committed to improving overall player protection and who are willing to join the GSES initiative to provide consumers with an additional possible level of security.
The team behind the initiative has set several priorities, including keeping consumers out of harm’s way, ensuring that any entry logged into the GSES respects the privacy of the consumer, and offering a reliable way for players to block their access to gambling.
Casino Guru’s product takes on the ambitious goal to exceed the reach of other blocking and self-exclusion solutions, such as excluding at a single operator or using other means to limit consumer gambling.
The company seeks to collaborate with stakeholders, who are prepared to protect their consumers across numerous jurisdictions, and seek to establish an independent authority that can preside over GSES that is fully-focused on securing new members and improving the overall effectiveness of the solution.
GSES has accounted for a number of potential complications and challenges . The blue paper has looked into key points such as identifying personal details and handling false positives, ensuring the privacy of the shared information and outlining a roadmap to implement the system. Vincze acknowledged the challenges that remain to be tackled:
“The biggest challenge is probably ensuring widespread implementation of the global scheme among operators and other industry stakeholders. The system is counting on voluntary participation as there probably never will be enforcement by regulators. We know there is a need on players’ side to exclude globally and will on operators’ side to reduce gambling harm. We can achieve widespread implementation with the functional and reliable global system with credible management.”
GSES will activate while a consumer is registering at an online gambling website will rely on API connection between participating gambling companies that automatically check if a person has self-excluded in the past through the system. To bolster privacy, GSES also works to introduce people to the system even if they are not in any need to self-exclude.
GSES banks on a simple integration with partner companies in order to improve effectiveness and have a better level of success with gambling operators. Casino Guru has also presented several examples in its blue paper explaining how GSES will work in practice and how it strives to protect consumers. Vincze noted that the company has met with several stakeholders to begin working on the system.
“We have met with several big players among operators and platform providers on with whom we will continue with our talks of possible implementation. We have also intensified our relations with player protection and RG research organizations to work together on international self-exclusion standards,” he concluded.
Affiliate marketing powerhouse unveils new identity and content strategy to strengthen player trust in competitive online casino market
CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.
Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino knowledge for British gamblers, providing detailed reviews, expert-led insights, and industry news for more than a decade. Its latest refresh represents a significant step forward in creating a more modern, engaging, and unmistakably British identity for the brand.
The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences.
Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo – with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.
Keith Geary, Director of Casino at CasinoHawks, said: “We wanted to distinguish ourselves from international sites by feeling more familiar to UK players. At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”
The rebrand builds on a strong track record of product innovation and marketing milestones. CasinoHawks launched its popular Bonus Wagering Calculator in 2022, debuted a dedicated YouTube channel in 2023, and earned the QMRA Quality and Compliance stamp of approval in 2024.
The new branding is supported by a content strategy designed to elevate CasinoHawks beyond a standard affiliate model. By investing in deeper insights, greater transparency, and a more relatable tone of voice, the brand aims to set a new standard for player-first content in the UK casino affiliate space.
Geary added: “Our goal is simple – to empower UK players with the tools and insights they need to make safe, informed decisions. This rebrand is just the beginning of a wider strategy to build stronger connections with our audience and reinforce CasinoHawks as the go-to destination for casino knowledge.”
The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).
The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.
Gambling affiliate program N1 Partners is nominated in two top categories:
- Best iGaming Affiliate Program
- iGaming Leader of the Year (individual)
How to vote for N1 Partners in both categories (it will take no more than a minute):
- Go to: https://hipther.com/events/egc/eige-awards/
- Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
- Choose N1 Partners from the list → enter your personal details → click “Vote”.
- Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
- Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.
Online voting is open until August 26.
Why N1 Partners?
- 12+ high-converting brands
- 10+ Tier-1 GEOs
- Flexible payment method CPA | RevShare I Hybrid
- Insights from in-house analysts
- Benefit from top offers
- 24/7 support
Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
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