Press Releases
Casino Guru has revealed the blue paper for its global initiative
Casino Guru has revealed the blue paper for its global initiative to provide gamblers in all jurisdictions with an additional layer of protection through its Global Self-Exclusion System (GSES). Outlined in the company’s blue paper, GSES seeks to create a functioning and reliable way to improve consumer protection online.
GSES will create an opportunity for consumers to exclude privately from online gambling services, thus ensuring that they are not able to gamble in the designated period of the exclusion at any gambling website that is partner to GSES. Casino Guru Sustainable & Safer Gambling Lead Šimon Vincze welcomed the publication of the blue paper and said:
“We are happy to have introduced blue paper to our partners and industry stakeholders, as it outlines the exact functional and technical details of the Global Self-Exclusion System. Discussions are now more concrete than ever before, creating opportunities for tangible collaborations. It is one of the milestones on the roadmap we intend to follow in improving consumer protection.”
Casino Guru seeks to collaborate with prominent gambling operators across jurisdictions who are committed to improving overall player protection and who are willing to join the GSES initiative to provide consumers with an additional possible level of security.
The team behind the initiative has set several priorities, including keeping consumers out of harm’s way, ensuring that any entry logged into the GSES respects the privacy of the consumer, and offering a reliable way for players to block their access to gambling.
Casino Guru’s product takes on the ambitious goal to exceed the reach of other blocking and self-exclusion solutions, such as excluding at a single operator or using other means to limit consumer gambling.
The company seeks to collaborate with stakeholders, who are prepared to protect their consumers across numerous jurisdictions, and seek to establish an independent authority that can preside over GSES that is fully-focused on securing new members and improving the overall effectiveness of the solution.
GSES has accounted for a number of potential complications and challenges . The blue paper has looked into key points such as identifying personal details and handling false positives, ensuring the privacy of the shared information and outlining a roadmap to implement the system. Vincze acknowledged the challenges that remain to be tackled:
“The biggest challenge is probably ensuring widespread implementation of the global scheme among operators and other industry stakeholders. The system is counting on voluntary participation as there probably never will be enforcement by regulators. We know there is a need on players’ side to exclude globally and will on operators’ side to reduce gambling harm. We can achieve widespread implementation with the functional and reliable global system with credible management.”
GSES will activate while a consumer is registering at an online gambling website will rely on API connection between participating gambling companies that automatically check if a person has self-excluded in the past through the system. To bolster privacy, GSES also works to introduce people to the system even if they are not in any need to self-exclude.
GSES banks on a simple integration with partner companies in order to improve effectiveness and have a better level of success with gambling operators. Casino Guru has also presented several examples in its blue paper explaining how GSES will work in practice and how it strives to protect consumers. Vincze noted that the company has met with several stakeholders to begin working on the system.
“We have met with several big players among operators and platform providers on with whom we will continue with our talks of possible implementation. We have also intensified our relations with player protection and RG research organizations to work together on international self-exclusion standards,” he concluded.
Affiliate Announcements
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon
Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
Amusnet is excited to announce a new partnership with CasinoFreak, one of the most trusted and comprehensive online casino affiliate platforms. This collaboration supports our ongoing efforts to expand global reach and deliver high-quality gaming experiences to a broader audience. The affiliate is renowned for its reliable casino reviews, in-depth game insights, and player-first approach. This partnership will focus on providing in-depth coverage of Amusnet’s diverse portfolio of top-tier casino titles to CasinoFreak’s global user base – launching with a spotlight with the standout release, Sparta Legend.
“Working with CasinoFreak aligns perfectly with our vision of reaching players who value quality and amusement. Their commitment to up-to-date information and user-focused service makes them an ideal partner to showcase Sparta Legend’s unique gameplay and thematic appeal.”, comments Liliya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet.
“Sparta Legend by Amusnet is a bold step into the heart of ancient Greece, where polished visuals meet deliberate, focused gameplay. Its Free Spins feature with stacked Wilds creates steady momentum, and the Buy Feature allows immediate access to the core mechanics. As April’s Editor’s Choice, the game earns its place through consistency, clarity, and a theme that never strays from its mark.”, said Bogdan Romedea, PR Specialist at Casino Freak.
As we begin this exciting partnership, we invite gaming enthusiasts to explore CasinoFreak’s comprehensive reviews. With Sparta Legend and other Amusnet titles in focus, this collaboration marks an important step in enhancing the online casino experience and deepening community engagement. It reflects Amusnet’s commitment to partnering with top affiliates to deliver exceptional gaming worldwide.
MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
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