Press Releases
Casino Guru has revealed the blue paper for its global initiative

Casino Guru has revealed the blue paper for its global initiative to provide gamblers in all jurisdictions with an additional layer of protection through its Global Self-Exclusion System (GSES). Outlined in the company’s blue paper, GSES seeks to create a functioning and reliable way to improve consumer protection online.
GSES will create an opportunity for consumers to exclude privately from online gambling services, thus ensuring that they are not able to gamble in the designated period of the exclusion at any gambling website that is partner to GSES. Casino Guru Sustainable & Safer Gambling Lead Šimon Vincze welcomed the publication of the blue paper and said:
“We are happy to have introduced blue paper to our partners and industry stakeholders, as it outlines the exact functional and technical details of the Global Self-Exclusion System. Discussions are now more concrete than ever before, creating opportunities for tangible collaborations. It is one of the milestones on the roadmap we intend to follow in improving consumer protection.”
Casino Guru seeks to collaborate with prominent gambling operators across jurisdictions who are committed to improving overall player protection and who are willing to join the GSES initiative to provide consumers with an additional possible level of security.
The team behind the initiative has set several priorities, including keeping consumers out of harm’s way, ensuring that any entry logged into the GSES respects the privacy of the consumer, and offering a reliable way for players to block their access to gambling.
Casino Guru’s product takes on the ambitious goal to exceed the reach of other blocking and self-exclusion solutions, such as excluding at a single operator or using other means to limit consumer gambling.
The company seeks to collaborate with stakeholders, who are prepared to protect their consumers across numerous jurisdictions, and seek to establish an independent authority that can preside over GSES that is fully-focused on securing new members and improving the overall effectiveness of the solution.
GSES has accounted for a number of potential complications and challenges . The blue paper has looked into key points such as identifying personal details and handling false positives, ensuring the privacy of the shared information and outlining a roadmap to implement the system. Vincze acknowledged the challenges that remain to be tackled:
“The biggest challenge is probably ensuring widespread implementation of the global scheme among operators and other industry stakeholders. The system is counting on voluntary participation as there probably never will be enforcement by regulators. We know there is a need on players’ side to exclude globally and will on operators’ side to reduce gambling harm. We can achieve widespread implementation with the functional and reliable global system with credible management.”
GSES will activate while a consumer is registering at an online gambling website will rely on API connection between participating gambling companies that automatically check if a person has self-excluded in the past through the system. To bolster privacy, GSES also works to introduce people to the system even if they are not in any need to self-exclude.
GSES banks on a simple integration with partner companies in order to improve effectiveness and have a better level of success with gambling operators. Casino Guru has also presented several examples in its blue paper explaining how GSES will work in practice and how it strives to protect consumers. Vincze noted that the company has met with several stakeholders to begin working on the system.
“We have met with several big players among operators and platform providers on with whom we will continue with our talks of possible implementation. We have also intensified our relations with player protection and RG research organizations to work together on international self-exclusion standards,” he concluded.
Awards
ReferOn Nominated For Key Category at the Prestigious EGR B2B Awards 2025

ReferOn, a state-of-the-art affiliate management system, announces its nomination for the “Affiliate Software Supplier” category at the EGR B2B Awards 2025.
The shortlisting reflects ReferOn’s rapid growth into becoming a leading affiliate management system that empowers operators and affiliates. The category seeks to recognise newly formed brands and companies that display commitment to excellence in the affiliate industry. The team has consistently displayed outstanding effort to develop innovative tools and solutions that impact the industry and help advance operators’ affiliate marketing campaigns.
David Harris, ReferOn’s Operations Lead, commented on the nomination, “The ReferOn team has significantly developed our core offerings to ensure operators and affiliates can utilise best-in-class solutions. Over the past year, we’ve performed various technical updates and made several key additions to the platform. Being nominated for the ‘Affiliate Software Supplier’ category highlights our hard work and demonstrates our rapid impact on the industry. We look forward to attending the ceremony and networking with our peers there.”
ReferOn continues to realise its ambitions and growth trajectory, with the platform being recognised by various industry institutions and claiming awards. The team has extensive plans to develop its platform features further, expand its educational initiatives and provide the best innovative solutions to operators and affiliates.
The EGR B2B Awards 2025 is hosted by EGR Global, a premier group of publishers and membership networks in the online gambling and gaming industry. The awards ceremony will take place on July 4, 2025, at The Roundhouse London. David Harris and the ReferOn team congratulate all nominees and look forward to attending the event.
partnerships
Sitebee and bet365 Renew Landmark Brand Protection Partnership for a Seventh Year

Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and maintaining marketing compliance at scale.
As digital marketing environments become more complex and fragmented, safeguarding brand reputation has never been more important. Sitebee’s automated monitoring platform allows bet365 to maintain visibility across affiliate activity and digital placements, identifying potential risks before they escalate.
This renewal highlights the shared commitment between Sitebee and bet365 to uphold high standards of responsible marketing and brand protection across jurisdictions.
Rasmus Bank Nielsen, Head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”
A spokesperson for bet365 added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”
The renewed agreement underlines Sitebee’s commitment to supporting operators through intelligent compliance technology and strategic insight.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”